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    Just 27 Beauty Products From Amazon You'll Want To Add To Your Routine *Now*

    Add these products to your cart ASAP for luscious locks, supple skin, and more.

    1. A Wet n Wild angled liner brush so your makeup can look as ~on fleek~ as possible. It has an ergonomic handle so you'll be able to hold it easily and be super duper precise!

    reviewer with winged eye liner look and eyeshadow
    reviewer holding liner brush

    Promising review: "These brushes work great. Bristles are not overly stiff, but hold well enough for applying color or even blending in smaller places. The price is awesome, so no need to overly worry about stains or loss. These are usually the less expensive brushes I carry in my cosmetic bag for on-the-go touch-ups. For the price however, they pack a powerful punch in being precise and easily washable. Love the pinkish/white hue to each brush too. Gives them a soft and romantic look while sitting on my vanity. Would definitely recommend these brushes." —TB

    Price: $1.70 (available in 15 other styles)

    2. A jar of Hard As Hoof nail-strengthening cream to renew your fingernails after years of nail biting or peeling off acrylics. If your nails are prone to cracking or peeling, this calcium, vitamin, and hydrogenated jojoba oil formula will help keep them hydrated and strong.

    container of Hard as Hoof
    reviewr before-and-after pic showing how the cream 
made their nails so much longer and stronger

    Promising review: "This is amazing! I went from super brittle nails that I could never grow out. I had acrylic nails for two years and I wanted a break; they were so thin and damaged from the acrylics. Now only after a few weeks my nails are completely healed and grown and will not break! I wish I found this sooner, I wouldn’t have wasted my time and money on nail maintenance! Try it!" —Chelsea Lauren Hill

    Price: $7.94

    3. A toner formulated with milk vetch root extract that can help improve your skin's elasticity and leaving you ~glowing~. It'll quickly absorb into your skin without the stickiness OR irritation!

    reviewer holding bottle of essence toner
    reviewer's hand with toner on it

    Promising review: "been using this for a few months along with my Cosrx snail mucin serum as moisturizers and toners and I genuinely have been so happy with my skin. It doesn’t leave a thick feeling on your face but it does moisturize pretty well. I have sensitive dry skin and a lot of products have made me break out even more, but truly since I simplified my routine and stuck with these products my skin has been consistently clear, even on my period. doesn’t smell like anything and a little product goes a long way. 10/10 glad i ordered this :)" —rae

    Price: $18.15 (also available in a two pack)

    4. A painless, mint-flavored teeth-whitening pen to help remove years of staining and that only takes 30 seconds to apply! Your teeth will be so white that you'll never want to stop smiling. C'mon, show off those all-natural veneers.

    Promising review: "I have bought so many products to whiten my teeth and none of them worked as well nor were as reasonably priced as this pen. Two days into using this pen twice a day I could see a significant difference. This took out stains from coffee, tea, wine, and even removed the discoloration from previously smoking. I wish I found this product sooner! One thing I noticed was that this doesn’t cause any teeth sensitivity. I am super impressed and will continue to use this for years to come." —Alicia

    Price: $18.95 for a two-pack

    5. A set of 18 makeup brushes that's perfect if you're a makeup fanatic and need a specific brush for each product. They're made from fiber wool so they're soft to the touch and won't irritate your skin.

    reviewer holding black case with makeup brushes in them
    all the brushes unwrapped and laid out

    The set includes: a powder, tapered, face flat, flat angled, angled, multifunctional, classic eyeshadow, angled eyeshadow, eyeshadow, blending, precision, cosmetic, eyeliner, flat angle eyebrow, halo dyeing, lip, detail, and spiral and eyebrow brush. Oh and it also comes with a case! 

    Promising review: "I bought this hoping for the best (sometimes you just don't know!) and I am pleasantly surprised how much I really do like them! Attractive little case, the brushes are pretty, super soft and do not irritate my skin. Nor have I had the brush hairs keep falling out like some cheaper brands. Overall I'd say I'm happy with my purchase and would recommend them. :)" —MzVelvet

    Price: $12.99+ (available in eight colors)

    6. A bottle of Cosrx snail mucin essence to soothe dehydrated skin and reduce dullness. It's a cult-favorite for a reason — It's perfect for ALL skin types, even if you have oily skin! 

    reviewer holding the bottle of snail mucin
    before photo of a reviewer with cheek breakouts and acne scars next to an after photo of the same reviewer whose cheeks are now much more even and all their breakouts are gone

    Promising review: "I use this stuff twice a day and I swear my skin has never been so soft and clear. I put it on my face damp, pat it into my skin and let it dry for like 20 seconds. It’s a slimy texture at first but doesn’t dry sticky. I’ve had it since July and have barely used half the bottle. I wish I knew about this sooner! Definitely a trend that’s actually worth the hype. 😍" —Marissa Paige

    Price: $16

    7. A lengthening mascara that'll enhance your beautiful lashes thanks to its brush that'll coat every. single. hair. The best part: The formula is clump-free and smudge-proof!

    Promising review: "This is the best mascara I have ever tried. It doesn’t clump up and it makes your lashes pop without making you look like you have fake ones on. And it is buildable. It washes off pretty well with water, and doesn’t irritate eyes. Came fresh and well packaged. Definitely recommend it!" —Maria

    Price: $12.56+ (available in black, brown, or green)

    8. A scalp massager to exfoliate and massage your scalp in the shower for a DIY spa experience. Reviewers mention that it has helped them with psoriasis, dandruff, and scalp tenderness! 

    BuzzFeed editor holding pink scalp massager with silicone bristles
    editor showing other side where there's a gripper for fingers
    Emma Lord/BuzzFeed

    Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I recently started using one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thoroughly, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it a few weeks ago. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."

    Promising review: "I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, it is easy to use and just firm enough to get the job done. My scalp no longer itches and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end with barely a difference. I wish I discovered this product much sooner!" —AH

    Price: $6.98+ (available in three colors)

    9. Coco & Eve tanner and mitt set so even in the middle of summer, you'll have that sun kissed look as if you just came back from Cabo. Its coconut, botanicals, and amino acids formula will not only help hydrate your skin but also blur blemishes. And as an added bonus, it smells ~superb~. 

    Just rub in on your skin in circular motions and let it sit for two hours. After, take a warm shower, pat yourself dry, and you're good to go!

    Promising review: "This is the absolute best self tanner I have ever used, and that is just about all of them. I got medium. The pigment is dark brown with a green tint when applied and it develops into a beautiful warm, natural-looking tan. It lasts over an entire week on me with very little fading and no streaking. I’m mean clearly it works as you see in the picture. The scent is a wonderful beachy scent and never has that smell of a typical self tanner that is such a dead giveaway." —Eva

    Price: $39 (available in three shades)

    10. A tube of Nyx Butter Gloss that comes in so many gorgeous colors, you'll def find the right one for you. It'll give you that glossy, tinted look that you so desire.

    reviewer with apple crisp shade on lips
    same reviewer with peaches and cream shade

    Promising review: "This is the best lip gloss that I have tried in a long time. I ordered it in two different shades and I just love it. I will definitely be ordering it again!!! I Highly recommend it. It’s not too sticky and it stays on well. Great colors also." —Cynthia D Rozell

    Price: $4.80 (available in 34 colors)

    11. A Wet n Wild matte foundation stick for sheer to full-face coverage for a flawless~er~ look (bc you're already flawless)! It's infused with argan and sunflower seed oil so your skin stays moisturized and nourished. 

    foundation on reviewer with darker skin
    foundation on reviewer with lighter skin

    Promising review: "Love the consistency. Love the cover it gives to my skin to cover blemishes and what not. I especially love that it lasts most all day without having to refresh it. The absolute best foundation I have ever used in my life." —Blondie

    Price: $6.79+ (available in 17 shades)

    12. A bottle of Elizavecca Cer-100 collagen-coating hair treatment to treat dry and damaged hair. You can apply it on any type of hair — after shampooing, massage it in, and rinse after 5–20 minutes to see some luxurious locks. 

    Before and after of BuzzFeed reviewer who used the product, showing it reduced their hair's frizziness and added shine and softness
    reviewer with 4c hair showing bouncy, defined coils
    Bek O'Connell / BuzzFeed, www.amazon.com

    Former BuzzFeed editor Bek O'Connell has this hair treatment and adores it! Read more details in her full Elizavecca CER-100 Collagen Coating Hair Protein Treatment review (it's #1).

    Promising review: "I was suffering from bad flyaway hair and broken ends...nothing helped until this! Once use and my hair looked 100% better, healthier and shiny! I can’t believe for the price. Only problem is I wish I knew about this sooner!!!" —Amazon Customer

    Price: $6.85

    13. A face cream that doubles as a makeup primer. It can hydrate your skin, plump fine lines, and turn your face into a prepped canvas — thanks to its aloe, beeswax, and shea butter formula. 

    moisturizer on reviewer's hand
    moisturizer on reviewer's face with a full face of makeup

    Promising review: "This is my all time favorite moisturizer. I have been using it for years now. I have extremely sensitive skin and this product is so gentle. It's very moisturizing yet not too. It leave my skin looking dewy and healthy. I also really like to use it as a foundation primer. All around 10/10 product!" —Bailey Farill

    Price: $15.30+ (available in two sizes)

    14. A microdermabrasion mitt so you can exfoliate all your dead, dry skin with its viscose fiber material that'll leave you smooth like butter. Just put the mitt on your hand and scrub away!

    reviewer's leg next to the black mitt, both of which are covered in dead skin that was rubbed off by the mitt
    reviewer's hand in the black mitt, which is covered in dead skin

    Watch someone use it to remove their self-tanner buildup on TikTok

    Promising review: "I have always used body scrubs, so many different kinds and brands. When using this mitt I didn't see much dead skin but I wasn't expecting to since I consistently use body scrub. After using this mitt my skin has never felt softer or smoother. I wish I found this sooner, I would have saved a lot of money not buying buying scrubs. This is a wonderful price for a wonderful product. If it is in your cart buy it now!!" —Amazon Customer

    Price: $8.99 (also available as a pair) 

    15. Coco & Eve shampoo and conditioner set because your dry and damaged hair deserves some TLC. The argan, coconut, and avocado oil formula will help revive your locks, making them smoother and glossier than ever. It won't strip your hair of moisture while keeping it squeaky clean at the same time!

    Before of reviewer with dark curly hair that looks dry and frizzy and after with shiny hair
    Before of reviewer light hair that looks dry and frizzy and after with shiny hair
    Amazon

    Promising review: "My hair was feeling really dry and damaged so I decided to give this a try, and all I can say is WOW! My hair was so soft and shiny after one use! And it smells amazing! It has a really good coconut scent that kind of reminds me of being on a beach. I definitely recommend giving it a try, especially if you’re in need of some hydration and damage control for your hair!" —Randy and Melissa Wilkerson

    Price: $40

    16. A bottle of SoCozy curl spray leave-in conditioner that'll detangle and revive curly hair. It's made for children but loved by *all* ages. Formulated with olive oil, jojoba oil, and vitamin B5, this spray will help maintain bouncy curls and prevent frizz! 

    Watch someone's before and after on TikTok

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising reviews: "I absolutely LOVE this product. My daughter has extremely curly hair and was always a nightmare trying to wash and brush/ comb her hair. I bought this product along with 10 other products and this stuff is honestly the best stuff I have found. Spray it on, let it sit in for a couple of minutes, comb/brush and you have NO more tangles. I wish I found this stuff so much sooner. When I don't put her hair up in a point tail or braids, it definitely defies her curls and leaves her hair super soft and not frizzy." —Marilyn

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair, and it works great!" —takila addison

    Price: $8.26

    17. A blush stick you can also use on your lips — talk about feeding two birds with one scone! It's perfect to get that natural glow but you can also layer it on for a more ~dramatic~ look. 

    before and after of model without and with desert rose blush
    reviewer wearing peony pink shade blush

    Promising review: "This was light and natural, which I prefer. I'm over 40 and non-cakey makeup is my best friend. Despite being so light, it stayed all day, making it look like a natural flush. I was prepared to reapply several times like I have to with other more expensive name brands, but nope!" —jessica bessent

    Price: $18 (available in nine shades)

    18. A bottle of Bio-Oil that uses natural oils (vitamins A and E, chamomile, lavender, and sunflower) to reduce the appearance of battle scars over time on all skin tones and textures. It's like a magician performing a long-term disappearing act!

    Promising reviews: "I just bought this and oh my goodness the difference in my cystic acne scars is amazing. The damage is already starting to disappear and this product just got a return customer. It's been hard for me to figure out what to do with my skin since I had my daughter and started getting really bad acne. I wish I had found this sooner!" —Malia

    Price: $9.95+ (available in three sizes)

    19. An eyebrow gel to sculpt your arches and give you your desired shape, volume, and texture. From natural to feathered brows, you can achieve anything with this baby.

    Promising review: "I absolutely love this stuff! It makes my brows look so full and tame without making them dark. It's super easy to use as well, and easy to clean up mistakes. Love." —Brittny Spampinato

    Price: $14.39+ (available in five shades and clear)

    20. A bottle of LilyAna Naturals eye cream that uses all-natural and vegan ingredients to help reduce dark circles. Reviewers have claimed that this eye cream has made their bags and fine lines ~vanish~.

    Promising review: "I've been using this for a couple of months now and I really like it! Previously I've used Clinique or Origins...this works just as well or better. I wish I had found this sooner as it is a lot less expensive than other alternatives. I've seen other reviewers say they keep it in the fridge and while I don't find that necessary I may have to try because it sounds very refreshing!" —Cat SV

    Price: $16.25+ (available in three sizes)

    21. A set of seven makeup sponges to blend your foundation, concealer, and everything else flawlessly.  Reviewers rave about this affordable swap for Beauty Blender and Real Techniques — especially because it comes with seven for less than $10!

    reviewer hoplding jar of pink sponge blenders
    reviewer's finished makeup look after using blender

    Promising review: "These blenders are soft and blend nicely and come with lots of them for a good price. At Sephora I saw the price of seven of these for one blender....These are just as good and I find it funny how it comes with one small one. It's good tho bc I can bring it tons of places." —John S. Davis. Jr. 

    Price: $6.39+ (available in five colors)

    22. Revlon Volcanic Face Roller that soaks up excess oil, leaving your skin feeling fresh. The best part(s)? It can be used on a full face of makeup and is reusable so you don't have to keep buying blotting papers! 

    A series of customer review before and after photos showing their forehead greasy and then matte after use of the roller
    A customer review photo of them holding the face roller

    It's also easy to clean: Just twist and unlock the roller's ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!

    Promising review: "I was shocked! This actually works. It takes the oil away without distributing the makeup. Game changer for me. I don’t know why I didn’t know about this sooner." —Lesa A.

    Price: $9.09

    23. A bottle of Ouai leave-in conditioner mist to nourish your mane with its amino acid blend, tamarind seed extract, and vitamin E formula and tame frizzy, dry hair. Just spritz it into your hair while it's damp and you're good to go.

    before and after results of model using condition on straight black hair
    Amazon

    It also helps protect your hair from heat and UV damage!

    Promising review: "I have waist-length, thick hair that tangles up just from walking around. I also live in a very cold and dry climate. I've tried a lot of products and this one actually seems to help! I spray it on my damp hair before blow drying and it stays pretty much static free and a lot less tangly! It has a light, clean scent (not overly perfume-y). Like I said, I've tried A LOT of highly rated hair products, but this is the only one that seems to deliver. Definitely worth the price, definitely will buy again." —Alice

    Price: $16+ (available in two sizes)

    24. A 36-pack of Mighty Patches for tackling those pesky pimples *white*head-on. The hydrocolloid absorbs the gunk inside, which speeds up the healing process. Plus it hides pimples and prevents from you from picking at them! It works so well you'll forget that there was even a pimple there.

    A reviewer with a pimple on their face
    A reviewer with the patch on their face and pus drawn out

    Promising review: "I had never heard of these and LUCKILY I found them while browsing same day shipping items and decided to give them a try. I started dermaplaning recently and I get a pimple almost every time I do. These little patches actually work, they are ABSOLUTELY AMAZING!!! I wish I'd known about them sooner!!!" —MV

    Price: $10.77

    25. A pack of animal sheet masks that'll make spa day even more fun. Each mask has its own benefits (such as soothing, restoring, or moisturizing). Not only will your skin feel rejuvenated, you'll also look cute and maybe a lil' scary.

    reviewer with panda mask on
    reviewer with zebra mask on

    Promising review: "Great gift for my tween granddaughter's Christmas stocking. Every mask has a different animal face and lotion benefit that adds to the fun of the experience." —C

    Price: $12.80+ (available in six styles)

    26. An Urban Decay All Nighter Setting Spray to keep your makeup in place for up to 16 hours! So even if you find yourself sobbing after a Titatic watch party, you makeup isn't going anywhere boo!

    BuzzFeed editor showing how her makeup stayed in place for 12 hours after using the urban decay setting spray
    Jenae Sitzes / BuzzFeed

    BuzzFeed Shopping editor Jenae Sitzes says: "I first put this setting spray to the test for a wedding that involved taking several trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.) 

    Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that time span: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, a number of meals and drinks, jumping, screaming, and literally full-on crying a few times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."

    Price: $17+ (available in three sizes)

    27. A face and body mousse infused with retinol and hyaluronic acid that'll give you unbelievable hydration and help to reduce fine lines. Plus its formulated with natural ingredients that'll help enhance your skin's collagen production. 

    blue jar moisturizer with pump
    reviewer with moisturizer on their face

    Promising review: "Absolutely LOOOOVE this moisturizer!! It’s super lightweight and sooo hydrating! I noticed a difference within just a few days! I could not recommend this moisturizer and company ENOUGH!!!!!! You will not regret it!" —Kayla jones

    Price: $24.98

    Reviews in this post have been edited for length and clarity.