We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Cosrx snail mucin essence soothes dehydrated skin and reduces dullness. It's a cult-favorite for a reason — It's perfect for ALL skin types, even if you have oily skin!
Promising review: "I’m in my 40s and have spent SO much money on skincare in the past few years and have finally found my holy grail. I’m not really sure what this product is supposed to do but for me it felt moisturizing (I live in a hot tropical climate and most true moisturizers leave my face looking oily), cleared up nose breakout, evened out texture, kept oil under control, and even made my blackheads WAY less prominent. It’s got a gooey almost sticky consistency that spreads very smoothly over the face and dries to nothing, I use it before applying my retinoid at night and add a layer after. In the morning I use it before sunscreen (Australian Gold) and don’t need to wear makeup anymore! Believe the hype!" —kaya
Get it from Amazon for $17.
2. Elizavecca Cer-100 collagen-coating hair treatment treats dry and damaged hair from high heats and sun. You can apply it on any type of hair — after shampooing, massage it in, and rinse after 5–20 minutes to see some luxurious locks.
Former BuzzFeed editor Bek O'Connell has this hair treatment and adores it! Read more details in her full Elizavecca CER-100 Collagen Coating Hair Protein Treatment review (it's #1).
Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-size dollops through my hair, let it sit for 20 minutes, and then rinsed out. I went to bed with wet hair which usually results in my hair being kind of tangled and rough looking but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long, fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie
Get it from Amazon for $6.68.
3. Painless, mint-flavored teeth-whitening pens remove years of staining and only take 30 seconds to apply! Your teeth will be so white that you'll never want to stop smiling. C'mon, show off those all-natural veneers.
Promising review: "I honestly did not know my teeth were yellow! I should have taken a before and after. My smile is so much whiter. I had no sensitivity, which I was worried about. I only used the product three times before bed. Directions were easy to understand and the pen was very simple to use. No strips or trays. I love this!" —Crystal Nash
Get a two-pack from Amazon for $18.95.
4. Hard As Hoof nail-strengthening cream renews your fingernails after years of nail biting or peeling off acrylics. If your nails are prone to cracking or peeling, the calcium, vitamin, and hydrogenated jojoba oil formula will help keep them hydrated and strong.
Promising review: "Achieved holy grail status. My entire life I have had very weak nails that split. Regular manicures aren't helpful, neither are supplements or a healthy diet. No underlying health issues to contribute to this. I bought this a month ago on a recommendation. I'm pretty amazed that within three days I saw a significant improvement with the cuticles and my nails have been getting stronger ever since. For the first time ever my nails look healthy and strong and I can wear polish and still see benefits. Some of the reviews talk about a weird cherry smell but I think I have a reformulated one that smells light and pleasant, like shea butter. I have since bought two more...one for the office and one for my car. GAME CHANGER!" —R. Weber
Get it from Amazon for $7.94.
5. Rikans foot file scrubs away all the rock-hard calluses your feet have worked up. It's basically like a cheese grater for your dead skin.
Promising reviews: "I rarely write reviews unless something blows me out of the water or is a huge disappointment, and this is one of the most amazing tools I've ever used. With just one five-minute use my feet feel incredibly soft and refreshed. I wish I took before and after photos because I had very dry/hard/cracked heels and I was truly amazed at how this file scraped it all away SO quickly. I can't even see any cracks any more literally just after that one use. I've tried several pumice stones, lotions and scrubs but this tool is absolutely it, the holy grail for soft smooth feet. Give it a try, you won't be disappointed." —Emily
Get it from Amazon for $9.95.
6. And Lee Beauty callus remover gel softens hard skin so you can easily exfoliate! Why spend big bucks getting a pedicure when you can DIY at home? Just soak your feet in hot water, apply this gel wherever needed, rinse it off after 5–10 minutes, and use a pumice or rasp to scrub away. 🧽
Promising review: "I’m shocked. This stuff really works! It’s the only thing I have found that worked this good and this fast. This was easy. I soaked my feet, then put this on my heels for 10 minutes, then used my pumice and almost all my dead skin was gone. Amazing. And I had really bad heels." —Ilovebling
Get it from Amazon for $11.99.
7. AND! Soft Touch Foot Mask peels off dead skin buildup on the soles of your feet and repairs cracked heels. Just leave the masks on for about an hour and within 7–14 days, your ~dogs~ will start to shed. It'll basically turn you into a snake, but in the best way possible.
Promising review: "I've worked retail for almost 30 years and it takes a toll on your feet. I recently had a deep crack develop in my heel and it hurt. After weeks of pampering my feet, putting vaseline on them and sleeping in socks every night, and wearing only sneakers to work, I got the crack healed. I really needed a pedicure but I was afraid of the salon doing the cheese grater thing on my freshly mended heel. I opted for this instead to hopefully shed some of the hardened skin before I get a spring pedicure. IT IS NOTHING SHORT OF A MIRACLE. After one application, my feet have all of this beautiful smooth skin! It feels so nice to get rid of all of that old, hard skin. I'm going to give it one more week and then I will go get a fresh pedicure. I can't wait. Seriously, just buy this. It's amazing and so easy. Plus, you get two applications. I'm saving the second one and will do that one in a couple of months." —Beth
Get it from Amazon for $14.25 (available in four scents).
8. Zombie hydrating face masks give you an at-home facial by helping to reduce fine lines and wrinkles, clear small breakouts, and deeply hydrate your skin. Don't be frightened by its name — the mask cracks in areas that need moisture and are rough in areas that lack elasticity.
Promising review: "I was absolutely amazed after using this mask! It made my skin so soft! My pores were barely there, this mask tightened my skin and left it baby smooth! This was only after one use! My makeup went on beautifully and lasted longer. After several uses I can say the tightening effect has really left my skin firmer. The mask made my skin feel slightly itchy as it tightened. However, it did subside and it didn’t irritate my face. I am loving how soft my skin is. And yes it is still making my pores look none existent! Love it, would highly recommend. 💕💕" —Sarah
Get an eight-pack from Amazon for $24.75.
9. Seraphic Skincare microdermabrasion mitt exfoliates all your dead, dried skin with its viscose fiber material leaving you smooth like butter. Just put the mitt on your hand and scrub away!
Watch someone use it to remove their self-tanner buildup on TikTok!
Promising review: "These mitts are magic! I was skeptical at first because I've tried so many things to get rid of dead skin, and nothing really worked. (And if it did, my skin turned really red!) I used one of these after soaking in the bath a while and it just sloughed away all the dead skin without feeling like I sandpapered my skin. It was gentle but powerful. I'm 100% happy with this purchase!" —Keely
Get it from Amazon for $6.99 (also available as a pair).
10. SoCozy curl spray leave-in conditioner detangles and revives curly hair. It's made for children but loved by *all* ages. Formulated with olive oil, jojoba oil, and vitamin B5, this spray will help maintain bouncy curls and prevent frizz!
Watch someone's before-and-after on TikTok!
It's designed to work on all hair types, and reviewers with 2a–4c curls love it!
Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
"This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair, and it works great!" —takila addison
Get it from Amazon for $9.49.
11. Bio-Oil uses natural oils (vitamins A and E, chamomile, lavender, and sunflower) to reduce the appearance of battle scars over time on all skin tones and textures. It's like a magician performing a long-term disappearing act!
Promising reviews: "Holy grail product. This is an amazing product. I have sensitive skin, but this has not affected me negatively at all. This product is amazing. It took about three months for me to get wonderful results. There is a slight, somewhat medicinal smell, but I actually kind of like it. If you have scars of any kind, I would highly recommend giving this product a try. I have an old burn scar on my hand; no matter what I used it never seemed to fade in the slightest. I’ve been using Bio-Oil on it for about three months now and it’s made such a difference! It’s basically completely gone! Such a better result than I was expecting! I was only hoping to fade it slightly." —sarah_baerah
Get it from Amazon for $9.99+ (available in three sizes).
12. Neutrogena makeup-correcting stick erases any smudged makeup while keeping the rest intact. It's perfect for when you want to do your own winged liner and don't want cotton swabs piled high in your trash can.
Promising review: "Why didn’t someone think of this sooner? For years, I’ve been using cotton buds dipped in makeup remover to remove little goofs or mistakes. This is so much better and portable! Erases waterproof mascara marks around my eyes easily. Must-buy product!!" —Katherine
Get it from Amazon for $7.97.
13. L’Oréal Paris Elvive 8 Second Wonder Water transforms your hair from dry and frizzy to soft and silky in as little as, yup you guessed it, eight seconds! All you have to do is apply it in the shower after you shampoo, rinse it out after massaging it in, and let the lamellar formula do its job.
This works for all types of hair, even if it's dyed! It's recommended to use two to three times a week. For fine to medium textured hair, apply one dose; for thick to curly texture hair, apply 2–3; and one more dose for long hair.
Promising review: "Amazing difference! Right away my damaged, frizzy hair was soft and silky. My partner even commented on it the first time I used it. After a few uses, I noticed my split ends looked better, and my hair was quick and easy to straighten with just a blow-dryer. Better than other miracle hair treatments I’ve tried! Highly recommend!" —AE Droi
Get it from Amazon for $9.87.
14. Saem hydrating eye stick helps to reduce the appearance of dark circles, lines, and puffiness with Iceland mineral water, xylitol, moss and seaweed extract, and niacinamide — all without oils. For a top-notch experience, use after refrigeration to better help reduce puffiness.
It also can help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable.
Promising review: "I have always had bags and dark circles under my eyes and have tried sooooo many things. I was skeptical that this would work, but oh. my. goodness. This little stick is amazing. The puffiness was gone. Dark circles, still there some but definitely not as bad. It also smells really nice and absorbs instantly. Plus, the container is cute. I highly recommend to anyone else who has tried all the things and been disappointed." —HeartsUnfold
Get it from Amazon for $9.99.
15. And! LilyAna Naturals eye cream uses all-natural and vegan ingredients to help reduce dark circles. Reviewers have claimed that this eye cream has made their bags and fine lines ~vanish~.
LilyAna Naturals is a family-owned small business using natural ingredients to craft high-quality skincare products.
Promising review: "Seriously, try this eye cream! Holy grail status. I don’t think I’ve ever left a review on Amazon before. This eye cream is THAT good. I was a makeup artist for years and am still a product junkie. I’ve been using an eye cream daily since I was 19 (over a decade), so have tried lots of brands, and this stuff is phenomenal! It’s now become my go-to cream for my face, eyes, neck, AND décolletage. My skin veers towards dry and I haven’t found a face cream I like as much as this that isn’t $75, so I just use it all over. The jar is big enough for that and a little goes a LONG way. Use this cream twice a day for the eyes — in the morning under the eye and before bed under the eye and also on the eye lid up to the brow bone — and you will fall in love, too." —L.R.
Get it from Amazon for $15.99+ (available in three sizes).
16. AND! Maybelline dark circle treatment concealer provides medium coverage and lasts for up to 12 hours (and keeps your skin moisturized!). It's perfect for when you "accidentally" stayed up until 6 a.m. watching Succession but you can't have your boss knowing. It's
It has an antimicrobial cushion applicator so you can dispense concealer and immediately apply it without a mess.
Promising review: "Absolutely holy grail concealer. Look no more!! Great coverage, lightweight, easy to spread. Dries down to a light non greasy skin like texture. Hazelnut and tan are the perfect color for a medium deep woman of color. I have both. Shade already contains salmon correcting pigments which truly combat black or grayish discoloration. Never grey or oxidized and does not shift or crease. My permanent go to forever ever. Surprisingly great unusual applicator that does not over apply or clog. Cannot say enough about how light and skinlike the texture is. A dream for summertime! Buy This Now." —GEM
Get it from Amazon for $6.40+ (available in 18 shades).
17. Revlon Volcanic Face Roller soaks up any excess oil, leaving your skin feeling fresh. The best part(s)? It can be used on a full face of makeup and is reusable so you don't have to keep buying blotting papers!
It's also easy to clean: Just twist and unlock the roller's ring, gently pull out the stone part, wash the stone with a gentle cleanser, rinse it off, and let it air dry before using it again!
Promising review: "As I have oily skin that typically gets worse in the warm weather, I usually buy blotting papers to remove excess oil in my T-zone. Those work fine, but THIS product is absolutely ingenious! Not only does it work beautifully without disturbing my makeup, it’s reusable, easy to clean, and most importantly to me, it is so much more eco-friendly! I highly recommend this to all my oily-skinned beauties out there!" —GodivaRn
Get it from Amazon for $8.97.
18. Tower 28 SOS Spray rejuvenates and refreshes your face throughout the day (with or without makeup) whenever your skin starts to feel a little irritated and starts screaming SOS. The hypochlorous acid, a natural ingredient your skin produces, acts as an anti-inflammatory and antibacterial to soothe your beautiful skin.
Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.
Promising review: "Holy grail! I purchased this product a few times because it is just sooo good!! It really helped brighten up my skin and make it feel fresh and healthy. I have some scarring and redness on some areas of my face and I do notice a lot of it has disappeared, which I’m really happy about. I use SOS best at night time before bed. 10/10 recommend :)" —lannnniee
Get it from Tower 28 or Sephora for $12+ (available in two sizes).
19. Dermalogica Daily Microfoliant activates with water to release papain and salicylic acid to help reduce fine lines, fight acne, shrink pores, and brighten your complexion. The colloidal oatmeal in this formula calms skin and reduces the appearance of redness and irritation — um, YES PLEASE.
Promising review: "Holy grail product! This product is amazing! I have a very oily T-zone and normal/dry skin on my cheeks. This exfoliator is so gentle yet so effective. My oily parts feel clean; dry patches gently scrubbed are smoothed over. My skin feels balanced. The powder is soooo finely milled. This is absolutely worth the price tag. I will forever repurchase this." —misssaaay
Get it from Sephora or Amazon for $18+ (available in mini or regular size).
20. Or! Paula's Choice liquid exfoliant removes dead skin, shrinks and unclogs large pores, and smooths wrinkles. So many reviewers have raved about it also clearing acne and reducing breakouts. Talk about benefits on top of benefits!
Promising review: "This!!!! This is my new holy grail product. I decided to switch up my skin care routine and did research on BHAs and this product because I had seen everyone talking about it. I have very very dry, acne-prone skin that also had tons of blackheads on my chin and nose and little bumps (I don’t even know what they were) on my cheeks. I have been using this for around a week and a half and I’ve noticed such a huge difference. The bumps on my cheeks are gone, and the blackheads I had spent years trying to pop or pick out or use pore strips are basically gone. I have no idea how it worked so fast and I am so amazed. I told everyone to buy this and it’s worth it 100%. I am amazed by this. It also does not dry out my skin like I expected it to." —Cameron Stussie
Get it from Amazon for $13+ (available in two sizes).
21. The Maxsoft scalp massager exfoliates and massages your scalp in the shower for a DIY spa experience. Reviewers mention that is has helped them with psoriasis, dandruff, and scalp tenderness!
Here's what BuzzFeed Shopping writer Emma Lord has to say about it: "I recently started using one of these and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thoroughly, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it a few weeks ago. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice."
Promising review: "I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, it is easy to use and just firm enough to get the job done. My scalp no longer itches and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end with barely a difference. I wish I discovered this product much sooner!" —AH
Get it from Amazon for $6.98+ (available in three colors).
22. Olaplex No. 3 Hair Perfector repairs hair damage and split ends. This also hydrates frizzy hair and can be used on all hair types and textures. Cue the slo-mo hair flip!
Promising review: "HOLY GRAIL. Works wonders for my hair. Not only does it make my hair soft but it makes it stronger. Hair fall has always been my concern and issue. No. 3 not only makes my hair softer gives it a better feel but it helps with my hair fall! Since I started using this I've noticed less and less hair in the shower and on my comb." —angelicadn
23. Or! Briogeo Don't Despair, Repair Mask hydrates dry hair with its leave-in formula made for ALL hair types! Your split ends are no match for this powerful mask, which could leave your hair shinier and stronger after as little as two uses.
This antioxidant-rich formula contains rosehip oil, B-vitamins, and algae extract to restore essential moisture and hydration.
Briogeo is a Black woman-founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.
Promising review: "This has become my holy grail of hair conditioner and it's free of all the nasty ingredients. I use the complete line but if I could only use one, it would be this deep conditioning mask. It's the best I've ever tried and that's no hype." —WaterWoman
Get it from Amazon $15+ (available in three sizes).
24. Laneige lip mask nourishes and hydrates your lips overnight. Its berry fruit, shea butter, coconut oil, and murumuru seed formula helps deliver moisture and smooth out lips. Your lips will look so supple, it'll leave even Angelina Jolie jealous. Plus over 600 reviewers called this their holy grail!
Promising review: "Holy grail! I recently had a septorhinoplasty. I had packing and tubes in my nose for 11 days. The day after surgery, my normally soft lips were dry and cracked from breathing through my mouth/the surgical breathing tube. This sleeping mask cured my cracked lips OVERNIGHT. It outperformed my Vaseline and smelled better to boot. It kept my lips soft and hydrated for the remainder of the time I had packing in my nose (10 more days of mouth breathing 24 hrs a day). I still use it nightly to keep my lips super soft." —Sephora Customer
Get it from Sephora or Amazon for $24 (available in six flavors).
25. TonyMoly blackhead scrub stick removes whiteheads, blackheads, and other impurities *and* exfoliates your skin. You can just rinse it off with warm water when you're done so you don't have to constantly buy one-time-use pore strips.
26. Mighty Patches tackle those pesky pimples *white*head-on. The hydrocolloid absorbs the gunk inside, which speeds up the healing process. Plus it hides pimples and prevents from you from picking at them! It works so well you'll forget that there was even a pimple there.
Hero Cosmetics is an Asian woman-founded brand and home of the popular Mighty Patch and more. Ju Rhyu launched the brand in 2017, and it's since evolved with products such as cleansers, toners, Mighty Patch nose strips, and more!
Promising review: "Holy grail skin saver! I love these so much that I'm on a subscription for them! Feel a bump coming on? Patch that! Have an active acne breakout and want to expedite the healing? Patch it! It works well on active acne, injuries, congested pores, and more. It drains them safely and quickly. They also serve as a bandage to prevent picking/touching, getting infected, or friction or sweat from wearing masks that rub against acne in the lip/chin/jawline area. If I run out, I buy more at Target between shipments. Seriously amazing! I've tried other cheaper options but nothing works as well as these do!" —Jennifer Mandeville
Get a 36-pack from Amazon for $10.77.
27. Urban Decay All Nighter Setting Spray keeps your makeup in place for up to 16 hours! So even if you find yourself sobbing after a Titatic watch party, you makeup isn't going anywhere boo!
BuzzFeed Shopping editor Jenae Sitzes says: "I first put this setting spray to the test for a wedding that involved taking several trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray that I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that time span: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, a number of meals and drinks, jumping, screaming, and literally full-on crying a few times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter (for the most part) were unfazed, and I owe it all to this setting spray."
Promising review: "This setting spray is the holy grail of setting sprays. I work in nightlife and do tend to sweat off my makeup. When I tell you THIS setting spray will literally cause your makeup to stay, it will!! No wiping off , nothing! Everything stays in tact and my face is very oily and it does oil control as well. I recommend spraying your makeup sponge between products as well." —Mel
Get it from Amazon for $13.60+ (available in two sizes).
28. VieBeauti eyelash growth serum thickens and lengthens your eyelashes — it'll have people wondering if you're wearing falsies. Plus you won't have to keep spending $100+ every two weeks getting lash extensions.
Promising review: "This stuff is gold! You guys.... don’t sleep on this. RUN don’t walk. I was skeptical at first so I didn’t apply it every night for the first month until I actually saw results and then I was like ok ok let’s see what you got. Guys. I get so many comments on my eyelashes and people ask if they are fake all the time. This stuff is the holy grail and I’m honestly surprised it isn’t more expensive. Why pay hundreds on name brand when you can get this stuff? Doesn’t make your lashes thin at all and made mine have a natural curl. It looks like I have my extensions back but they’re my real lashes! 10/10" —Amy Miller
Get it from Amazon for $22.49 (available in two colors).
29. Flick Stick, a waterproof eyeliner stamp, creates a perfect wing — because if you're like me and have to redo it a bajillion times, this is SO worth it. With this stamp you won't waste any eyeliner; all it takes is one stamp and DONE!
One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.
The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty.
Promising reviews: "Um for real, this is the greatest eyeliner purchase I have ever made in my life. It is so incredibly pigmented and the stamp is incredibly clean and precise. I have seriously hooded eyes and I have struggled forever in trying to get a good wing. This works incredibly well and makes it so I can actually get my eyes even. The actual eyeliner is also very precise making it easy to line my eyes close to the lashes which is another thing I struggle with. The biggest thing though is it doesn't cause irritation. I have some weird makeup allergies where different brands and different eyeliners cause me to feel a burning sensation. I've had issues with Maybelline, Covergirl, and even high-end ones like Lorac and this didn't cause any irritation at all. I have finally found a holy grail eye product and I will 100% be buying again." —monika porch
Get it from Amazon for $14.98+ (available in three sizes and a combo pack).
30. Youthforia Blush reacts to the pH of your skin to create the perfect color for your skin tone so you don't have to worry about buying the wrong shade! It's a vegan and cruelty-free blush that's safe to sleep in so if you *accidentally* pass out in it after a long night, that's totally okay!
Youthforia is a woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months!
Promising review: "New holy grail. I have seen this product a ton of times on TikTok but have held off on buying it because I found it to be a little pricey. I am soooo glad I ended up buying it because it does exactly what it claims to and is incredibly long-lasting! Feels like skincare going on but holds up like great high end-blush!" —Jordan
31. First Aid Beauty KP Bump Eraser Body Scrub exfoliates dry and rough bumps for smoother skin. This scrub can also help decongest pores and remove dead skin. It's vegan and cruelty-free and safe for all types of skin!
Promising review: "Holy grail for KP arms and strawberry legs. I have tried EVERYTHING on my KP in the last 30 years, and nothing has ever worked this well and this easily. I use it two or three times a week in the shower and finish with a light moisturizer when I get out. And that's all it took to completely change my skin to silky smooth! I would pay $100 for a tube of this — it would be worth it to me. Total Holy Grail status." —Houston Mommy
Get it from Amazon for $12+ (available in three sizes).
32. Blume Meltdown Acne Oil nourishes skin instead of drying it out. Use it before moisturizing or mix it in for a full-face coverage. Its rosehip, blue tansy, tamanu, and black cumin seed formula helps to fight current pimples, reduce acne scars, and even helps to prevent future breakouts.
Blume is a WOC-founded business run by two sisters making period and skincare products for teens and adults alike.
Get it from Amazon for $27.95.
33. CeraVe hydrating cleanser purifies skin of all types from excess oils gently *without* stripping your skin of natural moisture. It's formulated with three ceramides and hyaluronic acid to help your skin stay hydrated!
Watch someone test it out on TikTok!
Promising reviews: "Got this after seeing a recommendation on TikTok. It's been a lifesaver for me. I have dry, red, sensitive, acne-prone skin. Most cleansers strip my skin, but not this one. It’s been helping keep my skin clear while not drying it for a few months now. If you have dry skin, this is a must!" —L Ashburne
"I have very sensitive skin and problems with blackheads and clogged pores. I’d been struggling to find a cleanser that would help eliminate my breakouts without irritating and drying out my face. Well I have finally found it! CeraVe Hydrating Facial Cleanser is by far the best I have ever tried. It gently cleans and hydrates at the same time, and has definitely helped with getting rid of my blackheads and large pores, leaving my skin soft and glowing." —L Ann Blanch
Get it from Amazon for $21.96.
34. Fanola Purple Shampoo turns your hair from brassy to snazzy by neutralizing yellow tones. Just leave it on in the shower for one to five minutes to remove any undesired yellow tones in your silky blonde hair.
There's also a vegan version available!
Promising review: "I stopped coloring my hair a year and three months ago. Now that my hair is fully grey, my hair stylist recommended I use this instead of another popular brand purple shampoo I was using. This shampoo really brightens grey hair and takes any yellow out after the first time using. You are supposed to use it one to two times a week. My stylist recommended using once a week and mixing some into regular shampoo once a week. I am very pleased with the results. Makes my hair soft and shiny. Highly recommend this shampoo." —Lori J
Get it from Amazon for $9.80+.
35. Schick facial and eyebrow razors shape eyebrows and remove fine hairs from your face — without the pain (threading or waxing, no thank you)! They come with a precision covers so you can get your arches looking juuust right.
Promising review: "I love these little razors for all that peach fuzz. My face looks so smooth now!!! They’re really easy to use. I had no idea there was such a product! My esthetician used something similar on my face and I thought, I can do that!! So glad I found it!" —Patti16
Get a three-pack from Amazon for $5.64.
36. TruSkin Vitamin C serum helps to even skin tone and reduce dark spots, fine lines, and wrinkles. Just dab some on after cleansing your face and top it with your favorite moisturizer. Over 90,000 reviewers gave it a 5-star rating for its truly magical results.
Promising review: "This serum works wonders on my skin. I had slight hyperpigmentation on my face, and I do have acne scars; my skin looked dull and lacked moisture. After I applied this serum every day in the morning, my skin looks so much better than before. My pigmentation is reduced; my skin looks fresh and moisturized. I am very happy with my purchase, and I highly recommend this to buy." —Kavita
Get it from Amazon for $19.77+ (available in three sizes).
37. Essence Lash Princess Mascara enhances your beautiful lashes with its cone-shaped fiber brush — so you don't need extensions or falsies. The best part, the formula is clump-free! Reviewers say it has the same (if not better) results as name-brand mascaras for less than $5 AND it has over 239,000 5-star ratings!
Promising review: "I have found my holy grail mascara! Most days, I dont wear any makeup, except for mascara — this is perfect for that or a more dramatic look. This mascara provides length and volume with a good wand to separate lashes. It dries to a soft, feathery texture. This stuff stays put! It has stood the test of rubbing, itchy/watering eyes from allergy symptoms, crying, running through rain, sleeping in make up — all without smudging, flaking or clumping. This version doesn't claim to be waterproof, though water and my regular cleanser are not enough, I have to use eye makeup remover to clean it off thoroughly." —Lindsey M.
Get it from Amazon for $4.99.
38. And L'Oréal Voluminous Primer Mascara also helps give your lashes that extra boost without spending big bucks on extensions or falsies. After you apply this, put on your favorite mascara and it'll give you the volume and length you so desire.
Promising review: "I always found when taking off my mascara my lashes are hard, and the mascara flakes off when I take it off using makeup remover wipes. However, ever since I started using primer, I no longer had this problem. This primer is easy to apply; it's very soft and it's a white color, which I like because you actually can see where on your lashes an extension is happening. This primer also makes my lashes longer, and prevents them from clumping. HIGHLY RECOMMEND." —the queen
Get it from Amazon for $8.98+ (also available in a two-pack).
39. Stila One-Step Color-Correcting Facial Serum brightens and moisturizes your skin while giving you color correction with its blend of antioxidants, minerals, and vitamins. Its triple helix formula works to counteract redness, dark circles, and sallowness.
The reviewer above used this facial serum to cover up a bad sunburn!
Promising review: "I think this is a wonderful product, and I highly recommend it to anyone who fights facial redness. I sometimes wear it alone, but under cream foundation and light powder it works even better. I was totally amazed at how much it evened out my skin tone! And honestly I didn't think it could be done." —UGdg
Get it from Amazon for $34.20.
40. Spatty makeup spatula (as seen on Shark Tank) scrapes out leftover beauty products stuck in the container so you can get every cent out of your favorite beauty products. With this, you won't be cringing every time you throw out your concealer that still has a quarter left in it.
41. Alleyoop portable razor has everything you need packed into one — with two razor cartridges, a soap bar, and a spray bottle. If you missed a spot while shaving, just whip this baby out and shamelessly remove those pesky hairs.
Promising review: "I love this product. I took it on a recent vacation and it really is a time saver. The moisturizer bar it comes with is soo nice. I usually get a little itchy after shaving but the fact that you can rub in the excess product on the shaved area has helped with itch and ingrown hairs. Now that I'm not on vacation I use it right before I go the pool, I seriously take this thing everywhere." —Karlie Hanson
Get it from Amazon for $14 (available in two colors).
42. The Docolor eyelash comb separates your lashes when your mascara clumps up when you apply it. Just brush it through a few times and you're good to go!
43. Aquaphor Lip Repair Balm has SPF 30, so not only will keep your lips moisturized, it'll protect your luscious lips from the sun — I guess you could even call this a twofer. For this price? WORTH it.
Promising review: "This lip balm is the bomb! it's moisturizing and doesn't taste weird. I use it instead of lip gloss because it still gives me that shine that I want, especially since I like doing the lip liner and gloss combo. The amount in the container also goes a long way as I've had mine since around November and I still have a decent amount left! I'm definitely going to buy another." —Jaeann Carter
Get it from Amazon for $4.99.
44. Body Glide anti-blister balm prevents, well, blisters. Whether you're breaking in new shoes or going on a long walk, you'll want to keep this fairy godmother with you to save your poor feet through all the hardships they're going through.
Promising review: "Purchased two of these for our one-week Disney World trip. I knew I’d be walking around A LOT and my feet aren’t used to the many miles of walking a day in the hot and humid environment so I didn’t want to be uncomfortable. Happy to say I put it on once in the morning, slipped on some socks and comfy shoes and I didn’t get one blister or issue with my feet! Wish I knew about this a long time ago!" —Michelle
Get it from Amazon for $25.47.
45. Grande Cosmetics brow enhancing serum speeds and stimulates growth to get those lush brows (just in case you over plucked them). If you apply it once or twice a day, you may notice growth in eight weeks — it is DEFINITELY worth the wait.
Promising reviews: "This product is so good. Definitely worth the money. I use is every day in the morning before I put on my makeup or whenever I remember if I don’t put on makeup that day. I do recommend staying regular with it. Not only is it making my brows fuller, but it’s also making the tail of my brows longer! Love it." —Katiej
Get it from Amazon for $38 (available in six styles).
Reviews in this post have been edited for length and clarity.