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    31 Products From Target That Are Especially Great For Curly Hair

    Count on these for all your curly hair needs.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Wakati detangling conditioner specifically created for textured and curly hair types. It'll smooth out tangles and ensure your strands stay moisturized from root to tip. We *love* a product that actually shows results.

    A woman holding a bottle of detangling conditioner
    instagram.com

    Promising review: "It smells really good, and it leaves my hair feeling soft and very easy to detangle." —Nicole

    Price: $9.99

    2. A curling custard that hydrates all curly hair types while providing a soft, not flaky sculpt. Your already amazing curls just got a serious upgrade.

    The product jar
    Target

    Promising review: "The best curl custard ever! I’ve tried Eco Styler gel and other natural brands' custards/gels and they leave my hair crunchy and stiff. This one is amazing! Not only does it smell amazing, it smooths onto the hair great and immediately defines the curl. Once it’s dry, your hair isn’t crunchy or stiff! I go through a container a week using it daily." —Mielle Customer

    Price: $13.99


    3. A Curl Dynasty leave in treatment with a dual usage by functioning as a leave-in AND a styler. Not to mention that the formula makes detangling as easy as can be.

    The product pump bottle
    Curls Dynasty

    Promising review: "Love this leave in conditioner. It melts into my strands! You can use basically any product and it will not flake on you. Makes my hair so soft and manageable!" —Target Reviewer 

    Price: $12.99 

    4. A hair growth oil that'll help your hair grow super quickly. Designed with curly and textured strands in mind, its MVP ingredient — blueberry extract — strengthens, hydrates, and prevents damage, too. Your hair care game just majorly improved.

    A bottle of hair oil
    instagram.com

    Promising review: "Just after two uses I can see and feel the difference in my hair and my child's hair. This product works! I am so glad that I tried this I will NEVER use another product again!!!!!!!!! —Love Bliss

    Price: $11.99

    5. A curl primer crafted for use on curly and textured hair types. With a delicious tropical scent and ingredients meant to keep your strands in tip-top shape, it'll ensure your mane is ready to endure any and all styling your heat tools bring. Plus, this two-for-one also combats unruly frizz!

    A tube of cream-gel curl primer with cut coconuts
    Target

    Promising review: "BEST PRODUCT!!! I’ve always had a problem on how to control my curly frizzy hair but this product changed my hair routine and now I have my sister using it too! Love it!" —Target Reviewer

    Price: $13.49

    6. A creamy mousse because limp and frizzy spirals are something you shouldn't have to worry about. This cream-meets-mousse enhances and de-frizz curls in a jiffy. And, it'll provide your mane with loads of hydration and hold — without the gross crunchy feel.

    A bottle of creamy mousse and hair mist
    Target

    Promising review: "I have thick, curly, long hair that I don’t trim regularly enough. This mousse has plenty of hold without leaving my hair with the least it of crunch. I’ve tried plenty of expensive products but this works the best and the formula is so creamy it leaves my hair so soft. It’s like a cream/mousse combo for someone who needs more hold than a curl cream usually provides, plus it doesn’t weigh my hair down. It’s perfect." —KFry

    Price: $6.99

    7. A SheaMoisture conditioning foam to remedy flyaways and curls that need a little extra oomph. Just pump this mousse onto damp hair, air dry (or sit under a hair dryer), style and let it work it's magic.

    A bottle of hair foam
    Target

    Promising review: "I got this to replace a different mousse that has silicones in it that were leaving my curly hair thirsting for some attention. What a difference this has made! It feels so light, truly a foam, and spreads delightfully throughout my hair. It leaves my hair beautifully styled, with my curls defined, without making my hair look puffy or frizzy. It also smells great! I definitely recommend." —Tayrenheath

    Price: $9.99

    8. A curl-enhancing spray that works wonders in smoothing, conditioning, moisturizing, and adding instant shine to curls. It'll be your new styling partner-in-crime!

    A bottle of curl enhancing spray
    Target

    Promising review: "As a coily girl it’s hard to find products that work with my hair. That means Im always searching because “the one” may not work if my hair is having a moment. I used this spray after washing my hair and clipping my ends. First off, it smells amazing! It has a bit of slip to it, which made combing for my wash and go a breeze. When my hair dried it felt hydrated. I intentionally did not do my normal routine of adding oils to my hair to find out how this spray left my hair. It was not sticky or oily, but you could tell my hair had some type of moisture providing product, which I loved. I will be keeping this spray in my arsenal from now on." —Shay227

    Price: $4.99

    9. An avocado hair milk so you can finally immerse your curls into moisture that'll actually last. Did we also mention that it contains avocado and lavender to give your hair some TLC with every single use?

    A bottle of hair moisturizer
    Target

    Promising review: "I love this hair milk! It has a bit of a softer consistency than the SheaMoisture hair lotion, and so is much easier to spread throughout my 3a/3b hair. My hair has felt noticeably softer, while frizzing much less with not much crunch. definitely a permanent part of my daily routine!" —Tay

    Price: $12.99

    10. A Sun Bum conditioner for adding tons of shine, smoothness, and definition to all wavy and curly hair types. Say hello to your picture-perfect ringlets!

    the shampoo and conditioner
    Target

    Promising review: "Although I do not surf, I live in Southern California, five minutes from the beach, so my hair is heavily affected by the salt in our ocean breezes. This conditioner keeps my hair moisturized and brings out my natural waves. Oh, and it smells like banana heaven!" —IdkRose

    Price: $10.79

    11. A SheaMoisture curl smoothie to help detangle all those stubborn and not-so-stubborn knots from your curls. It uses a mixture of organic coconut oil and shea butter to make the detangling process super simple.

    the curl collection
    instagram.com / Via @sheamoisture

    Promising review: "I have naturally curly/wavy hair and constantly struggle with dry/frizzy curls. This product works great to give my curls a smooth shine without making them crunchy or heavy. I use it in the morning and later in the day to refresh my curls. And everyone tells me how great my hair smells!" —Avalon Girl

    Price: $9.99

    12. A Garnier curl spray to create unique spirals sans stickiness or crunchiness. And, you can spray it on so there's no need to get gel all over the place.

    the curl shape defining gel
    Target

    Promising review: "I've been battling my curls for forever and I've tried salon and dollar store products to try and get my frizz under control. This spray is the best product I've ever tried and I've tried them all! The spray keeps the product nice and even in your hair and keeps the product off of your hands. No sticky fingers!!! It smells wonderful and doesn't leave my hair greasy like creams or crunchy like gels. Just shiny, frizz-free curls! I'd recommend this product to anyone with curly hair." —Teen Bargain Hunter

    Price: $3.49

    13. A Pacifica curl conditioner for keeping your curls full of bounce and definition. It'll condition and reduce frizz without weighing down your hair.

    the conditioner
    Target

    Promising review: "This product is AMAZING. The smell is pretty good but the way your hair looks and feels after is incredible. Highly, highly recommend— especially to the curly headed community." —targetcustomer19

    Price: $9.99

    14. An Ogx curl shampoo so you can drench your curls with tons of moisture and shine. Thanks to coconut oil, sweet honey, and citrus oil in its formula, it'll surely give you bouncy, beautiful curls every time.

    the curl shampoo
    Target

    Promising review: "Smells delicious and makes my thin hair feel fluffy and soft. I’m the crazy person who spends $39 for a bottle of shampoo, but this one works just as good if not better." —Lisa G.

    Price: $5.79

    15. A Garnier butter cream that'll replenish ~all~ the moisture that you never knew your hair was missing — but definitely need. Be prepared for soft, hydrated, and healthy curls.

    the cream being poured into someones hands
    Target

    Promising review: "This product is AMAZING! I was hating my hair that’s only subtly wavy, but since trying this product, I have no complaints about my hair. It somehow made it wavier and shiny without weighing it down, being crunchy or greasy. First time I used it, I thought it was a fluke. I’ve been using it for over a week and I’ve had a week of good hair days!" —Amy

    Price: $4.99

    16. An ultra-hydrating cowash for cleansing without removing the much-needed moisture from your curls like other shampoos. Thanks to its ultra-hydrating formula, it'll leave curls in A++ shape while removing any and all build-up or stripping away any oils.

    the shampoo
    Target

    Promising review: "THE BEST I HAVE EVER USED! THE SMELL IS BY FAR THE BEST I HAVE EVER SMELLED IN MY ENTIRE LIFE!!!! MY HAIR SMELLS AMAZING!! MY HAIR LOOKS SO MUCH MORE HEALTHIER THAN EVER BEFORE!! I absolutely love this !!!" —Tiffany

    Price: $9.99

    17. A Pattern leave-in conditioner that adds ~tons~ of moisture and hydration. It'll ensure the moisture stays sealed in *and* it works great under any styling products as well.

    the leave in conditioner
    Target

    Promising review: "This is a hair staple for life!" —Mari

    Price: $25

    18. A curl reactivator to reduce frizz, deeply hydrate, and provide a light hold to keep curls looking fabulous. Bonus: it also works on all curly hair types and has UV filters in its formula to protect against any drying from the sun. Spray any time your curls need a little boost.

    the curl reactivator
    Target

    Promising review: "I use this product on my damp hair after all the excess moisture is absorbed in my microfiber towel. When my hair finally air dries five hours later — it looks AMAZING. I've seriously had a good hair day EVERY TIME I've used this product!" —Target Reviewer

    Price: $29 

    19. An Ouai curl creme for defining your natural curl texture. Its star ingredients — chia, linseed, coconut, and babassu oils — shape curls, control frizz, seal damaged cuticles, hydrate, and more.

    the curl cream
    Target

    Promising review: "I have struggled with my hair my whole life. I never understood how the curly girls on Instagram made their hair look so flawless. With this product I'm able to achieve that beautiful spiral curl I've been looking for. It moisturizes and eliminates frizz without weighing my hair down! Amazing product." —Morgan

    Price: $32

    20. A mending hair milk that nourishes hair while adding a major dose of moisture and shine. Seriously, it's everything you could need.

    the mending milk
    Target

    Promising review: "So moisturizing! Smooths my curls, I use it with a little bit of water in the morning and it refreshes nicely. I have 3c curl type that gets weighed down easily. This doesn’t weigh down my hair." —Target Reviewer

    Price: $13.99

    21. An air dry cream to make hair, soft, smooth, and shiny while enhancing your already beautiful waves. Use it as a leave in-conditioner or before you heat style.

    the weightless air dry cream
    Target

    Promising review: "By far the best styling product to define curls! I hate crunchy curls and tried hundreds of products and nothing gave me what I wanted. The Hydro Jelly will give you soft but controlled and defined curls!" —Jennifer

    Price: $26

    22. A hydrating hair mask for infusing curls some much needed hydration when they need some TLC. Apply this for three minutes or more and watch it work its sorcery.

    the hydrating mask
    Target

    Promising review: "This is my favorite hair mask, hands down. I’ve tried so many, but this one seriously makes my hair feel soft and silky." —Target Reviewer

    Price: $9.99

    23. A hair serum that softens, smoothes, and protects hair against moisture loss. The result? Your best curls yet.

    the hair oil
    Target

    Promising review: "I love this serum. Makes my hair feel rich and it defines my curls. It helps my hair to look healthy and shiny." —Target Reviewer

    Price: $25

    24. An ultra light curl defining cream to define curls by adding subtle volume and shine. It's a dream curl cream for waves and curls.

    the curl cream
    Target

    Promising review: "This stuff is AMAZING. I hate using styling products and I like my hair to feel and be as natural as possible. I used this with a leave in conditioner and blow dried with my fingers on the lowest setting and bam, my hair has definition! I have 2C-3A hair with medium thickness. I’m biracial so I have a unique hair texture/type and so I test a lot of products. This one is a winner. The smell is like all other Kristen Ess products, but this one isn’t as fragrant. I love smells so I’m not bothered by it. My hair feels soft and I can shake it back into place without touching it!" —nsj97

    Price: $14

    25. A sea salt spray crafted to help you the perfect bouncy, beachy summer waves all year round (yes, you read that correctly!). This essential will spice up your mane and work with all hair types — including curls!!

    A set of sea salt spray bottles
    Target

    Promising review: "I have straight, heavy hair, layered hair. I actually just got back from Hawaii and at the beach I would wet my hair in the ocean and put it in a bun and I’d get these BEAUTIFUL waves. THIS IS A GREAT REPLACEMENT!! I usually spray it on after my shower. I wait until my hair gets a little less damp and then spray it on and put it in a bun for about an hour (I usually use a dan in the process, have yet to dry with a hair dryer). Then I get these beautiful waves like I did in Hawaii. Even better, when I remove the bun and get ready for bed, my hair gets even wavier. Absolutely love this product." —beachy

    Price: $4.79

    26. A curling custard that's jam-packed with hair moisture-loving ingredients that work to combat frizz, hydrate, and keep your spirals in mint condition. Incredible curls are loading!

    A jar of curl cream
    Target

    Promising review: "I was honestly hesitant, because it is a STRUGGLE to find products that don't frizz out or make greasy my 3b/3c hair. I had since resigned myself to the idea that I would just have to accept crunchy, frizzy, or oily hair. I tried this with the hair gel too. I don't need a lot, it doesn't weigh down my curls, and best of all it's not crunchy at all! My curls are bouncy, soft to touch, and they smell nice too. 10/10." —Jennifer

    Price: $6.99

    27. A bottle of L'Oréal wonder water treatment for instantly smoothing damaged wavy, curly, or coily hair. It needs *only* EIGHT seconds to work so, as you can imagine, we're super excited!

    A few bottles of hair treatment
    instagram.com

    Promising review: "I don’t understand how I’ve never heard of this product until yesterday. I’ve been using the Olaplex system because my hair has some bad UV damage (my hair is naturally light blonde). I used this once and my hair felt instantly smooth after rinsing, I could actually brush it after towel drying, and it was so shiny after blow-drying. Couldn’t be happier and I will continue to use and repurchase!" —KyleeK

    Price: $9.99

    28. A Garnier styling mousse that allows you to create salon-quality curls — without the use of any heat tools. Work evenly through slightly damp hair and create ringlet curls by wrapping the hair around finger. Let it air-dry or blow dry with a diffuser and you got yourself some swoon-worthy curls.

    A green can of hair mousse
    Target

    Promising review: "Good mousse! The price is right, and it gives a lot of body while not weighing curly hair down. I like it better than salon products. This is the second time I've bought it." —KMH

    Price: $3.49

    29. A deeply hydrating co-wash so you can properly cleanse and moisturize textured strands without the long routine that typically comes on wash day. Prepare to have super soft, manageable hair.

    A gold bottle of cleansing conditioner
    instagram.com

    Promising review: "My hair was coming out in clumps and dreading almost. Gold Series Pantene saved my damaged hair. Thank You for a Great product for my hair type." — AT in LA

    Price: $10.99

    30. A Carol's Daughter jelly to cream conditioner that instantly gives your strands a much-needed boost of rejuvenation while conditioning from the roots to ends and minimizing tangles.

    A jar of conditioner surrounded by rose petals
    Target

    Promising review: "My hair gets tangled so easily and is so hard to brush out. This really made my hair moisturized and smooth. I left it on my hair for 15 minutes the first time I used it. Now I use it as a co-wash. It definitely hydrates and tames my curls." — happymom21

    Price: $10.99

    31. A textured hair mousse that'll keep your mane looking perfect all day long, thanks to it's dual action powers. Serve up defined curls or keep your strands straight, if you prefer.

    A bottle of hair mousse
    Target

    Promising review: "This mousse is everything to me. I’ve struggled for months spending hundreds on gels and butters trying to get my hair to curl but not flake. This did it for me. I have several textures in my hair and finding something that appeals to all is wonderful. I’m in love." —Drea

    Price: $14.99

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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    The reviews for this post have been edited for length and clarity.

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