What's Hot On The Web - BuzzFeed

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1. Custom Social Content

Start the conversation with custom social content. Our in-house creative team works with brands and agencies to weave their story into custom social posts that consumers identify with and share, written in an authentic brand voice. We then promote the content in rotating story units on our homepage and across the site on both desktop and mobile platforms. Our clients see an average lift of 55% in brand affinity and 88% in purchase intent from our custom social content.* Let us help your brand build a base of timely and relevant content that turns your fans into brand advocates and amplifies your marketing strategy.

*average across Nielsen Online Brand Effect studies

2. Promotion and Story Units

Distribute your content across BuzzFeed on both desktop and the mobile web. Homepage, sitewide, and mobile story units are included in every BuzzFeed program. Our story unit click-through rates are approximately 20x the industry standard for banner ads.*

*Source: Internal data

3. Social Discovery

Amplify and accelerate engagement with your content through social discovery. Social discovery helps deliver branded social content to the audience that’s most likely to engage with it through strategic content seeding on Facebook, Twitter, Pinterest, and StumbleUpon. We include “Social Content Seeding” as a line item in every BuzzFeed program to boost engagement with advertiser content across social platforms.

4. Video

Produce shareable, social video that stays true to your brand’s voice. Launched in 2012 and led by internet pioneer Ze Frank, BuzzFeed Video specializes in creating custom videos that spread across the social web. With over 801+ million views to date, 200 videos with over 1 million views each, and 3.5+ million subscribers, we are one of the fastest-growing channels on YouTube. Responsible for producing instant hits like Purina's "A Cat's Guide To Taking Care of Your Human" and Carl's Jr.'s "Change The Way You Look At Buns In 90 Seconds", our production studio in L.A. is dedicated to crafting shareable content that stays true to your brand's voice.

5. Maximize Your Impact With BuzzFeed's Social Lift

Advertising on BuzzFeed gives you access to an audience of SuperSharing users. In fact, a recent survey found that 75% of users visiting BuzzFeed specifically look for content to share.

BuzzFeed consistently delivers successful social distribution for branded content. On average, for every 100,000 views generated through paid media to advertiser content, an extra 30,000 views (earned media) were generated from sharing activity.

BuzzFeed partners with premium brands like Coca-Cola, Nike, GE, JetBlue, Toyota, Virgin Mobile, Campbell's, Capital One, Kraft, Dunkin Donuts, Pepsi as well as top agencies such as GroupM, Zenith Optimedia, Droga5, and MediaStorm.

6. Creating Social Content in a Range of Emotions

Humor is a great way to create shareable social content, but not the only

way. BuzzFeed’s most successful partnerships emotionally connect the brand

to the consumer while staying true to the brand’s identity - using nostalgia,
inspirational stories, helpful tips, beautiful places, and more.

BuzzFeed’s creative team works with brands to weave their story into

posts that consumers identify with, written in an authentic brand voice. The

result is a base of engaging content that readers share with their networks,

creating word-of-mouth marketing at scale across the social web.

7. BuzzFeed University

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8. What's Hot On The Web - BuzzFeed

BuzzFeed has the hottest, most social content on the web. We feature breaking buzz and the kinds of things you'd want to pass along to your friends.