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    12 Geeks That Sold You Sh!t

    But recent years have seen the emergence of a new phenomenon -- the geek spokesperson. Unpretentious, disarming and slightly awkward, geeks have the ability to penetrate our usual defenses against being pitched or preached to. As a result, brands and causes are increasingly seeking the support of such people. Below, we'll profile 12 geeky spokespeople who have spoken out for various products and movements in the last several years.