10 Digital Marketing Trends that will Impact Your Business in 2015

During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data has played a crucial role in their advancement. In 2015 these trends will continue penetrating deeper and expanding wider in the global market, and Data will play a key role in maximizing the outcomes of the current over $120 billion online advertising economy. Source: Grepsr

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During 2015, Big Data will continue to be an all-powerful and overarching topic among business planners and marketing strategists. As businesses realize that customer behavior and usage data is pivotal for leveraging their overall performance and profit, more businesses will adopt Big Data policies and data acquisition and integration technologies.

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As a major driver of the new trends like social, programmatic, and native marketing, mobile is going to have a huge multiplier effect in the marketing campaigns in 2015. Meanwhile, what will be equally important about mobile is the generation of the user data, becoming a new gold mine of unstructured data for marketing.

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Studies have shown that effective content marketing contributes in a great deal to the improvement of consumer conversion and retention. In 2015, firms will focus on improving the quality of the contents so that they ultimately contribute to increased ROI, not just the click-streams. This step will lead to the creation of the mix of high quality, customized, and interactive contents.

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2015 will see an increased ability of the social media sites to use customer data in carrying out user sentiment analysis and tailor their ads accordingly. Additionally, with social media, businesses will grow their social listening capabilities, which will make the readjustment of the marketing strategies in the real time possible. With the introduction of the buy buttons, social marketing will inter into the era of social shopping.

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Also known as ‘mix media marketing’, multi-channel marketing has become a prominent trend of digital marketing. The assumption is: the more diversified marketing channels you use, the more segments of audience you can reach to. In 2015, there will be a remarkable growth in the use of multi-platform / multimedia marketing, with special focus on the growing number of smartphone and tablet users who are proven to be more responsive to the direct marketing messages on their devices.

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Recently, there has been a huge comeback of regiionalization, localization, and personalization. With increased technological sophistication, personalization will continue be at the forefront of the marketing priorities in 2015, and businesses will keep their focus on improving the interactive web experiences and on providing uniquely personalized products and services that speak to the individual’s needs.

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The technique of push marketing, better known as ad retargeting, is becoming a standard practice in online marketing. It plays an important role in presenting the right message to the right customer at the right time. According to AdvertisingAge (referred to ComScore Points) “A retargeted display ad will encourage 1,000% more people to search for a product than a standard ad.” With the improving access to data and data integration capabilities, more businesses will reap the benefits of ad retargeting.

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These days, visualization and visual storytelling have found a renewed emphasis in the digital media. Pinterest is an example. Video ad is becoming the top priority for the online publishers and advertisers. In September 2014, Mashable reported that Facebook serves 1 billion video views a day on average. There is no doubt that marketing would be more visual oriented in 2015, and social media will be a great enabler of this trend.

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Digital marketing and online advertising are no longer confined to traditional marketing/advertising agencies. Online shopping, digitization, and datafication have expanded the space of marketing to include data warehousing companies and business intelligence platforms. As more businesses take data-driven marketing initiatives, the scope of skill sharing and collaboration is bound to expand further in 2015.

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In 2015 Big Data analytics—and its subsets like business analytics, predictive analytics, web analytics, sales analytics, social media analytics and so forth—will be hotter than ever. According Forbes (referred to IDC), Big Data analytics business will grow to $125 billion in 2015 worldwide, covering a wide variety of areas and creating newer avenues. IDC projects that automated services, machine learning algorithms, and intelligent augmentation will further enhance analytics technologies, helping businesses to overcome the shortage of knowledge-based data management workforce they are facing today.

Source: Grepsr