back to top
Food

Guess How Much This Hipster Fucking Food Costs

And you thought Whole Foods was expensive.

Posted on
  1. 1. Guess how much the hipster version of maple syrup costs:

    mouth.com
    $6.99
    $8.25
    $10.99
    $16.25
    Correct!
    Wrong!

    Damn, Bobo! You make some fancy-ass maple syrup.

  2. 2. Regular Marshmallow Fluff costs $1.94 for 16 oz. How much do you think Kerfluffle costs?

    mouth.com
    $7
    $9
    $13
    $16
    Correct!
    Wrong!

    This shizz costs a whopping $13! It does contain organic peanuts, so...that's something.

  3. 3. This ain't Hellmann's. It's Empire Mayonnaise, made in Brooklyn. What do you suppose it'll cost you?

    empiremayo.com
    $5
    $6
    $8
    $9
    Correct!
    Wrong!

    You'll pay $8 for a jar of mayo! After all, it is made in small batches by Sam Mason himself. (Who?)

  4. 4. How about this fish sauce, which, keep in mind, costs like $2 from an Asian grocery store.

    amazon.com
    $10.50
    $16.50
    $21.50
    $32.50
    Correct!
    Wrong!

    It costs $21.50, aka half of my average weekly grocery bill.

  5. 5. "Skinny & Co. started with two brothers on a trip to Vietnam." How much do you think these two brothers want for their coconut oil?

    food52.com
    $8
    $19
    $30
    $35
    Correct!
    Wrong!

    $30 for a jar of coconut oil! SMDH. But, can I ask, do the two brothers have beards?

  6. 6. How much do you suppose this wine bottle–sized sparkling grape juice costs?

    mouth.com
    $6
    $11
    $15
    $20
    Correct!
    Wrong!

    For $20 — Welch's, it is not.

  7. 7. Let's move onto some savory provisions! How much for this bag o' salt?

    $7.25
    $14.25
    $18.25
    $20.25
    Correct!
    Wrong!

    SALT SNOBS UNITE for $14 bags of salty flakes.

  8. 8. What do you suppose the premium is on these garlic dill pickles with a quirky, recycled-looking label?

    mouth.com
    $5.25
    $7.25
    $12.25
    $15.25
    Correct!
    Wrong!

    It's $15.25, which comes out to, like, $4 per pickle, no joke.

  9. 9. How about this beautifully packaged bottle of apple vinegar?

    food52.com
    $20
    $40
    $60
    $80
    Correct!
    Wrong!

    Yes, it costs $60, but the bottle is very pretty and the apples were probably "foraged" by Gwyneth Paltrow's butler or something.

  10. 10. OK! How about this white wine vinegar?

    mikuniwildharvest.com
    $14.95
    $19.95
    $21.95
    $27.95
    Correct!
    Wrong!

    You pay $27.95 for vinegar when the label looks like one of those fancy chalkboard signs, apparently.

  11. 11. What do you suppose this jar of hipster horseradish costs?

    mouth.com
    $8
    $13
    $15
    $18
    Correct!
    Wrong!

    $13 for horseradish? Ish don't think so!

Guess How Much This Hipster Fucking Food Costs

You (proudly) have no clue what the markup on food is when it's made by bearded white dudes.

If you live in Brooklyn or Portland, shame on yourself! If not, please carry on.

Take quizzes and chill with the BuzzFeed app.
Get the app
Let's just say you're more of a dilettante than a connoisseur of fine hipster food products.

And that's probably because you're a real person who shops in a real grocery store. Congrats!

Take quizzes and chill with the BuzzFeed app.
Get the app
You deeply understand the true value (or lack thereof) of hipster food products.

You like your caramel made with goat milk, your packaging aesthetically pleasing, and your small batches at 12 or less. And that's OK.

Take quizzes and chill with the BuzzFeed app.
Get the app

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss