A few years back, some college friends, Jeff and Ryan, embarked on a Semester at Sea program, that ended up not only being a life changing experience for them, and for thousands of people. The two took to the seas and traveled to 15 different countries. What they found was astonishing. Local artisans and textile manufacturers, were creating beautiful and exotic fabrics. Knowing these unique fabrics would appeal to a lot of people, they started buying them up. Thus Serengetee was born.
They also wanted to find a way to impact the lives of those who created the fabrics. They did some research and found charities and organizations that would directly impact those communities.
The next step was finding a way to share the fabrics with the World. First, they needed to create a product out of the alluring textiles they collected. The started by creating the signature Serengetee pocket tee. The company has grown to include 130 different fabrics available for 22 different products, each one hand sewn and completely unique.
Next step was spreading the word. That's when they made the most impactful decision by introducing Serengetee Campus Representatives.
Serengetee reps have been tasked with spreading the word to basically everyone they know through social media and by word of mouth. Every semester a new set of reps are chosen through an application process. This past semester the company received over 1,000 applications from hopeful students. Through this, the company has been able to grow dramatically over the past few years.
The reps use different tactics and strategies to spread the word. By using different hashtags the reps were able to get Serengetee trending on Instagram and Twitter. This is a pretty big feat considering the size of the company. The latest Instagram takeover used the company slogan and hashtag #WearTheWorld. The reps were able to post over 12,000 photos in 4 hours.
Being a rep is a truly rewarding process. You learn so much about the world around you, and different organizations, while receiving some pretty sweet perks and gear. The company is constantly growing and producing more than ever, while introducing some pretty stellar new products.
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