Levant initially said "Our merchandise is a break-even proposition -- it's to spread our messages."
BuzzFeed Canada then pointed out that all other Rebel merchandise — with logos such as "I'm a Harperman!" and "Separate mosque and state" — also sold for the same price of $25 each. We asked if The Rebel had been running an online store designed to not bring in any revenue.
"Our store is not a significant source of funds, on any products," said Levant.