Former Sun News Personalities Are Selling "Fuck ISIS" Swag After The Paris Attacks

    Anti-ISIS hats, mugs and t-shirts are on sale for $25 apiece.

    Five days after 129 people were murdered in shootings across Paris coordinated by the terrorist group ISIS, someone registered the website

    It links to a Shopify page selling t-shirts, hats, and thermoses emblazoned with a "fuck ISIS" logo. They sell for $25 each.

    The shop was set up by the website The Rebel, founded by former Sun TV personalities such as Ezra Levant and Brian Lilley. Both Levant and Lilley had TV shows on the right-wing news network before it was shuttered earlier this year.

    Levant tweeted a link to the online store Wednesday evening.

    Moments after his tweet promoting the store, Levant retweeted a message mocking slacktivism.

    BuzzFeed Canada asked Levant several times how much money The Rebel makes off of each $25 purchase. He wouldn't say.

    Levant initially said "Our merchandise is a break-even proposition -- it's to spread our messages."

    BuzzFeed Canada then pointed out that all other Rebel merchandise — with logos such as "I'm a Harperman!" and "Separate mosque and state" — also sold for the same price of $25 each. We asked if The Rebel had been running an online store designed to not bring in any revenue.

    "Our store is not a significant source of funds, on any products," said Levant.

    Levant said his separate charitable efforts have raised over $100,000 in the past year, including $9,000 for Refugee Challenge.


    Levant said people want clothing to express their hatred for ISIS. While the domain name is new, he said the sale has been going on for a while.

    "We've been selling FuckISIS merchandise for more than a year — started when I was at Sun News," he said.

    Levant declined to answer whether he thought the sale was in bad taste, but shortly after made a public defence.

    Normal people find funny, patriotic or profane. But the Media Party is outraged. (They liked Fuck Harper though).

    Paul McLeod is a politics reporter for BuzzFeed News and is based in Washington, DC.

    Contact Paul McLeod at

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