For some reason, veteran socialist politician George Galloway has recently started adding a picture of himself looking glum, wearing a hat, to his tweets.
There appear to be three different photos of him looking glum which, for no apparent reason, are included in his daily missives.
It's all a bit odd.
Galloway used one of the sad hat pics again on Wednesday – as he waded into a row involving remarks made by Ken Livingstone, about a Labour MP who has lived with depression being "disturbed".
And people have started to notice the former MP's forlorn hat pics.
And so, as is the way with these things, Twitter predictably took the piss.
It was remarked that he bears a resemblance to the picture of the sad dog that Sky News presenter Kay Burley shared the other day.
There were Fifty Shades of Grey jokes.
This is what his Tinder profile might look like.
One charitable soul suggested he looked like a 1930s detective.
And he appears to share taste in hats with Freddy Krueger.
This question remains unanswered.
Here he is with some quotes from Sartre.
Of course, people took the piss in the replies on Twitter too.
Ultimately, Galloway's hat is something that can bring people toegther.
And we gained a terrifying insight into what might happen if he was to remove the hat.
Patrick Smith is a senior reporter for BuzzFeed News and is based in London.
Contact Patrick Smith at firstname.lastname@example.org.
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