London Art Director Removes Cats From Missing Cat Posters In 'Robert's Cat' Series

"I wanted to do something silly, so I made some missing cat posters, chopped out the cat and stuck them up along the canal."

Olly Wood

Robert's Cat began as a silly little project created by London based Art Director Olly Wood to make people smile along Regent's Canal in London.

Olly Wood

But after interaction began, it became more of a social experiment. The project in it's simplest form was a creative twist on the typical missing cat poster which involved cutting out the cat and letting the textures from behind the poster become visible - creating a missing cat within the poster.

Olly Wood

A sim card was purchased so the posters linked up, offering a connection to Robert. His voicemail was activated and soon after the posters went up walkers of the canal began to call.

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Robert's Voicemail