Obama Campaign Reclaims The Term "Obamacare"

Flipping the script on a slur. As a new healthcare message begins to emerge from Chicago, the President's social media outlets, David Axelrod and Nancy Pelosi are clearly reading from the same page.

Posted on March 24, 2012, 00:12 GMT

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President Barack Obama and Senior Advisor David Axelrod work on a statement in the Outer Oval Office, Dec. 4, 2010. (Official White House Photo by Pete Souza)In a campaign email Friday, David Axelrod exuberantly embraced "Obamacare," originally a Republican term of abuse for the healthcare reform law.

The President's twitter feed is all about "Obamacare."

The campaign tumblr and Nancy Pelosi are getting in on the action as well.

http://www.whitehouse.gov/healthreform

Meanwhile, the White House website continues to use the official name for the healthcare reform bill, the Affordable Care Act.

UPDATE: This Biden themed healthcare t-shirt appears in the campaign store.

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