Obama Campaign Reclaims The Term "Obamacare"

Flipping the script on a slur. As a new healthcare message begins to emerge from Chicago, the President’s social media outlets, David Axelrod and Nancy Pelosi are clearly reading from the same page.

President Barack Obama and Senior Advisor David Axelrod work on a statement in the Outer Oval Office, Dec. 4, 2010. (Official White House Photo by Pete Souza)

In a campaign email Friday, David Axelrod exuberantly embraced “Obamacare,” originally a Republican term of abuse for the healthcare reform law.

The President’s twitter feed is all about “Obamacare.”

The campaign tumblr and Nancy Pelosi are getting in on the action as well.

More from the campaign tumblr…

UPDATE: This Biden themed healthcare t-shirt appears in the campaign store.

Check out more articles on BuzzFeed.com!

 
  Your Reaction?
  REACT WITH GIF
 

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.

    Hot Buzz

    People Try "30 Rock’s" Buffalo Chicken Shake

    Build Your Perfect Day At Disneyland And We’ll Guess Your Age And Favorite Prince

    quiz
    Now Buzzing