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    Updated on Aug 14, 2020. Posted on Aug 13, 2020

    24 Makeup Products You'll Probably Wish You'd Bought Years Ago

    Once you have these, you'll sit there wondering why you waited this long to get them.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Touch In Sol No Poreblem Primer makes your pores nonexistent and silkily glides over skin so those pesky things vanish. Plus, soothing green tea extract will leave an all-day matte finish. Whoop-whoop!

    picture of the primer's smooth silky texture on skin, then a picture of it blended into skin,  making pores invisible

    Touch in Sol is an POC-owned brand from South Korea that aims to make makeup fun and exciting!

    Promising review: "Even after only the first use, I was blown away by this primer. I honestly didn't think a primer could do what this one does. It went on very smoothly and didn't feel greasy whatsoever. All during my super long day at work (12-hour shift), my makeup didn't budge and my face looked so smooth and satin-y under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it's has also been very dry lately, and this primer made it so my makeup didn't crease at all or cling to dry patches on my skin. I can't emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked." —MMkay13

    Get it from Amazon for $15.50.

    2. Undone Beauty Lip to Cheek 3-in-1 Cream Palette tints your cheeks and lips with a dewy flush of color that's sheer, blendable, and buildable. It's also divided into three sections that go from sheer to opaque so you can take your pick for the day. Given that it's infused with natural coconut, it's no wonder it makes your skin look good!, Amazon

    This is vegan and cruelty free.

    Promising review: "I loved this! When applied to the cheek it makes you look super rosy and fresh, and I received so many compliments on my makeup when I wore this for the first time. It applies much more matte on your lips but makes for a great base underneath gloss or other lipstick. It reminded me of a much more expensive cream blush. Best buy from Undone!" —cecily knee

    Get it from Amazon for $14 (available in four shades).

    3. Colourpop Baby Got Peach Eyeshadow Palette gives you everything you need for a sunny summery look, with pretty peaches and pastels and three different finishes. It's hard to resist!

    the peach palette

    Promising review: "I have never worn eyeshadow before and I decided to give it a try. This product is amazing! It stays on (I didn’t use primer ) for 12+ hours without smearing!" —Sandra

    Get it from Colourpop for $12.

    4. Patrick Ta Major Glow Lip Shine grants the most enviable and magical glass-like finish, color, and glow for the lips of your dreams. That's accomplished with its oil blend and advanced gel system, which uses suspended pearl to give you shine and fullness. You won't go anywhere without this again.

    The gloss on a pair of lips, looking sparkly, glowy, and hydrated

    This is vegan and cruelty-free.

    Vietnamese makeup artist Patrick Ta launched his eponymous beauty brand after years of working with celebrities. (His clients include Ariana Grande, Olivia Munn, and Constance Wu!)

    Promising review: "I literally put this gloss on top of EVERYTHING. I'm really picky about sparkly glosses cause they can look too frosty or metallic, which I hate. This one is perfect. It adds just the right amount of shimmer and looks gorgeous in the sun. Because it's a champagne tone it's a great topper for any lip. I always find myself putting it on top of my lips even if I already have a different gloss on. It just does something magical. Probably my favorite gloss ever. It has a nice light minty scent and the packaging is so pretty." —anair9

    Get it from Sephora for $22 (available in three shades).

    5. Skinfood Peach Cotton Multi-Finish Powder sets your makeup, absorbs oil and sweat, and gives you a matte look that's silky, not dry. What makes it different? It's the peach and sake extracts that soothe troubled skin, prevent dryness, and promote skin elasticity, making it perfect for oily and acne-prone types. The sweet peach scent doesn't hurt either!

    the peach powder containers

    You can use this powder in different ways: before your foundation, to set your makeup, for touchups throughout the day, as a primer for eyes and lips for longer-lasting color, and even to refresh your oily bangs and scalp! For hair, just pat the powder on top of your head and around your hairline to soak up the oil.

    Skinfood is a POC-owned brand from South Korea that bases its products in nutritive food like rice, tomato, and peach sake.

    Promising review: "This powder is magic for oily skin. I've added this to my morning routine every day, makeup or not, because of the difference it makes. I put it on in the morning and my face is oil-free ALL DAY. I used to battle oil and shine daily with never-ending breakouts. In addition to my new cleansing products, this has helped keep my skin issues under control. So glad I found this!" —Amazon Customer

    Get it from Amazon for $14.50.

    6. Coloured Raine Beauty Rust Eyeshadow Palette lets you take earthy tones to another level with solid matte shades, and one metallic for that touch of sparkle ✨.

    the palette
    Coloured Raine

    Coloured Raine is a Black-owned and woman-owned brand that also employs Black men and women. Its line aims to encourage self-expression and diversity, spread awareness, and break beauty barriers regardless of color, age, and gender.

    Promising review: "This is a really beautiful palette! Love these color choices, very earthy and beautiful and has really good pigment." —Tess

    Get it from Coloured Raine for $25.

    7. Colourpop Hyaluronic Tinted Moisturizer allows for a fresh feel because of its lightweight oil-free coverage and smooth skin-perfecting texture, while hydrating and brightening with hyaluronic acid. You'll look sweet and natural!


    Promising review: "This will now forever be a staple for me! I was so hesitant on trying it, but I absolutely love that it doesn’t feel like I have anything heavy on my face. It evens out my skin tone and looks astonishing on the skin!" —Kat

    Get it from Colourpop for $14 (available in 24 shades).

    8. Fenty Beauty Cheeks Out Freestyle Cream Blush is a perfect and easy way to get naturally flushed cheeks. It doesn't get greasy so oily-skinned peeps are safe, and the formula is blendable so you don't have to worry about being too heavy handed and ending up with clown cheeks.


    I recently got this blush in shade Drama Cla$$ to experiment with purple/violet blush and loved how it looked on my cheeks! Who knew purple blush would be so lovely? It's natural and flattering and all you need is your fingers. I see myself reaching for this a lot this summer tbh.

    Fenty Beauty is a Black-owned and woman-owned brand!

    Promising review: "Love this! I am so into the natural skin, dewy look and this delivers! Put it on with fingers and a makeup sponge and both work! It’s definitely buildable, which in my opinion is a plus (much easier to add on more). Will definitely be getting more colors!" —AKAnnaK

    Get it from Sephora for $20 (available in nine shades)

    9. Il Makiage Mineral Shimmer Loose Powder goes on velvety, with a smooth luminous finish that'll make you glimmer like the stars. It sets makeup, controls oil, and is highly pigmented so you won't need a lot!

    the powder container
    Il Makiage

    Promising review: "Love the natural shimmer! This beautiful powder is a great way to add a glow to your cheeks and décolletage." —Charlotte

    Get it from Il Makiage for $40 (available in two shades).

    10. NYX Matte Finish Setting Spray firmly protects your makeup from outside elements and the mark of time, keeping you looking fabulous and fresh with the "just-applied" look for hours! It also comes in a dewy finish, so choose your fave and spray away.

    the spray bottle
    @nyxcosmetics / Via

    This is my go-to setting spray for every makeup look (I use the dewy finish). I love how it locks the colors into place, keeps me from getting that afternoon grease, and even at the end of the day, I see no streakiness or fading. Please give me all the NYX setting sprays.

    Get them from Amazon: the matte finish for $8.49 and the dewy finish for $8.47.

    11. Etude House Dear Darling Water Gel Tint hydrates lips with soap berry and pomegranate, and tints completely in a tattoo-like manner, leaving you with juicy, flattering color.


    Etude House is a POC-owned brand based in South Korea.

    Get it from Amazon for $9.20 (available in 12 colors).

    12. Tetyana Naturals 4D Silk Fiber Mascara gives you those dreamy, flutter-worthy movie star lashes with a natural thickening formula that dramatically volumizes lashes. I don't know about you but I'm all for drama.

    reviewer wearing the mascara on one eye while the other eye is bare, showing the comparison; the lashes with mascara look long, thick, dark and voluminous

    This is seriously waterproof and great for sensitive eyes!

    Promising review: "Waterproof is no joke, I actually LOVE this. It has become my new favorite mascara. I have tried lots of the high-end mascaras but this has won my heart. It is so nice and makes my lashes look stunning! I bought it on vacation and I wore it my first day back and even my mom noticed how nice it was and commented on my lashes. It felt like nothing on my lashes and didn't distract me the way some mascaras do, so I forgot it was there until a few hours later when I hopped in the shower. I ran my hands over my face and felt the mascara. I probably have an epic raccoon eye, right? Wrong. I got out of the shower and it was like nothing had happened. No running, smudging, or flaking. It only came off with makeup remover. They weren't kidding when they said this stuff is waterproof. So go ahead, cry your eyes out. This mascara won't judge you. I have finally found my new HG mascara! Yay!" —udtni

    Get it from Amazon for $15.29.

    13. Stila Stay All Day Liquid Lipstick should be your go-to for your everyday lip because it truly does stay all day! It's matte but creamy, ensuring your lips don't get all dry with vitamin E and avocado oil., Amazon

    Promising review: "Best lipstick I have ever purchased! I have searched forever for a nude lipstick that will look good with my extremely pale and yellow/pink skin tone. Most colors are too dark, or when applied they turn too red or too purple. I ordered this in Caramello. It's perfect! The formula is very nice and creamy. It goes on lighter and then dries darker. It stays on all day with no need for reapplication unless you have been eating. It stays on longer than any of my Jeffree Star liquid lipsticks. I have spent $5 at a time for crappy lipsticks and own so many I can't even wear, so after spending that much money, $22 is doable for a lipstick I can actually use. Also it smells like cupcakes." —Victoria

    Get it from Amazon for $21.85 (available in 25 shades).

    14. Etude House Bling Bling Eye Stick makes it easy to get quick and long-lasting color that'll make your eyes pop. The texture is soft and creamy, moisturizing your delicate eye area, and the colors are glowy, catching the light in just the right way!

    the stick, showing its shiny gold color and creamy texture

    Promising review: "I like this eye stick because it is very easy to use. This eye stick has a golden shimmery color. I love using it under my eyes, but it looks good on the eyelids too, giving a soft spark. It's super easy to use in both ways." —YeseCastel.

    Get it from Amazon for $6.39+ (available in three shades).

    15. Maybelline Lifter Gloss is not only super hydrating but also enhances your lips, making them look plump and adding color so you can wear them alone or over lipstick. Flaky, washed-out lips? No thanks!


    Get it from Amazon for $6.98+ (available in five shades).

    16. Smith's Rosebud Lip Balm has a vintage and aesthetically-pleasing vibe with its casing, while also, of course, hydrating and moisturizing lips so you never wake up with chapped, flaky ones ever again. You can use this for color on your cheeks and eyes, to soothe cuticles, and more!

    the tin
    @rosebudperfumecompany / Via

    Get it from Amazon for $7.97.

    17. Elizabeth Mott Queen of the Fill Eyebrow Tint Gel pulls together the whole look. The pomade formula fills in your brows without overdoing it and keeps them in place. And no, you don't need to be an expert either!

    before-and-after photo of reviewer with sparse brows on top, and then fuller, more defined brows on the bottom

    Promising review: "So incredibly happy with this. It's incredibly easy to apply (I have to really wipe my wand first, though, or else it's too thick) and the color blends in SO well with my natural color. It gives my eyebrows JUST the right amount of attention; not too much, not too little. Just killer, natural, beautiful brows!" —Monique French

    Get it from Amazon for $15 (available in five shades).

    18. Natural Premium Oil-Blotting Sheets made with natural bamboo charcoal whisk away the oil on your entire face anytime, anywhere, any day. The sheets are soft on your skin, they don't disturb makeup, and come with 100 in a pack so they last forever. Just blot and you'll be good as new!,

    These have been my go-to oil blotters for years now. I love them and I think nothing else works quite as well! They're effective and make you look fresh again in seconds. I can't get enough and always buy two or three together for fear of not having any as backup when I run out!

    Promising review: "This works great. I used to purchase the Clean and Clear sheets and the oil on my face would reappear within 15–20 minutes. What I have noticed with the Natural Oil Blotting Papers is once I use it, I can go hours before I would have to use another sheet. I highly recommend this product for anyone who suffers from excess facial oil." —Jermaine

    Get it from Amazon for $6.95 (available also in green tea and rose scents).

    19. bareMinerals Original Loose Powder Mineral Foundation goes from powder to cream, melts into your skin like a dream, and gives a fresh, luminous finish. It's super easy to apply, has SPF 15, and leaves you with glowy, silky skin so you'll be like dang, that's my skin? 😱


    Hot tip: Use a hydrating face mist like this one right after you apply the foundation to help it settle into your skin and give you that amazing dewy glow. That's how I use this and I love how it leaves my skin looking so flawless but natural and radiant all the time. This is made with just five clean mineral ingredients and comes recommended by the Skin Cancer Foundation for sunscreen protection (Fancy, fancy!).

    It's also vegan, and mineral oil-,paraben-, formaldehyde-, coal tar-, hydroquinone-, fragrance-, and cruelty-free.

    Promising review: "This foundation has completely changed my makeup routine! It’s so easy to blend when I’m in a rush and it changes from a powder to a luminous finish. Incredibly soft and I’ve never received so many compliments on my normally oily skin. Also, it didn’t cause any breakouts!" —allieecatt

    Get it from Sephora for $32 (available in 30 shades)

    20. The BuzzFeed x Birchbox Splurge-worthy Box includes dreamy, luxe products for your skin and hair that you'll love using during your much-needed me time! The contents are valued at over $200, so you'll be getting it at less than half the price.

    the products in the box

    The box includes:

    Smashbox Cosmetics Photo Finish Foundation Primer

    First Aid Beauty Arnica Relief & Rescue Mask

    Saturday Skin Pretty Pop Probiotic Power Whipped Cream

    Glamsquad The Untamed Texturizing Finishing Spray

    Kevyn Aucoin The Precision Liquid Liner

    Bumble and bumble Hairdresser’s Invisible Oil Primer

    Glamglow Bubblesheet Oxygenating Deep Cleanse Mask

    Amika Soulfood Nourishing Mask

    ColourPop Cosmetics Lippie Stix in Love Life

    Get it from Birchbox for $62 (and take an extra $10 off with our exclusive discount code BUZZFEED at checkout!).

    21. Maybelline Fit Me Matte + Poreless Liquid Foundation flawlessly becomes part of your skin, blurring pores, and offering moisture, coverage, and a lightweight feel perf for every day. It's a classic for a reason, guys! Plus, dewy one has SPF.

    the foundation bottle
    @maybelline / Via

    Promising review (for the matte one): "This a great foundation — affordable and great coverage. Very light to wear and long lasting. It is also very gentle on the skin; it doesn't irritate pores and acne. I really recommend this foundation to those who want a cheaper foundation with excellent quality. :)." —Rie Del Rosario

    Get both from Amazon: the matte one for $5.34+ (available in 40 shades) and the dewy one for $5.34+ (available in 28 shades).

    22. Australian Gold Botanical Tinted Sunscreen shields your skin from UVA and UVB rays with SPF 50, and evens your tone with a natural tint that prevents the dreaded ghostly white cast. It's also rich with skin-loving botanicals like eucalyptus and red algae, and helps blur imperfections.

    @australiangold / Via,

    The tint is universal and the sunscreen has a matte finish, meaning it'll keep oil at bay. Reviewers note that once it's rubbed in, it blends right into the skin, which means it's formulated to work great under makeup. It's also plenty affordable. One reviewer even notes that it helped cover her under-eye circles! The sunscreen is water-resistant for 80 minutes and approved by the National Eczema Association! Basically, this is THE tinted sunscreen of all tinted sunscreens. Check out more of the best tinted moisturizers here!

    Promising review: "I switched to this sunscreen because I wanted a tinted one that didn’t break my bank! It’s super easy to blend in, doesn’t clog my pores or feel greasy, and doesn’t have that sunscreen smell. My sensitive skin loves it!" —Alisa Lani

    Get it from Amazon for $13.99.

    23. Peripera Sugar Twinkle Liquid Eye Shadow is a perfect dupe for Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow. Plus, life's too short not to sparkle!


    Peripera is a POC-owned brand based in South Korea!

    Promising review: "I love this liquid shadow! I get lots of compliments on it. It feels like high-end makeup and is a good dupe for the Stila shadows. Will definitely get all of the shades." —Jennifer

    Get it from Amazon for $9+ (available in four shades).

    24. Hourglass Ambient Lighting Powder serves as your personal Instagram filter. It's a universal finishing powder that plays with light to soften the look of skin and impart a beautifully subtle ✨glow✨. Whether you want to mimic the gleam of the moon upon your skin, a ray of morning light, or a gorgeous candlelit glow, this powder's got your back.

    @hourglasscosmetics / Via, Sephora

    You can use this powder all over (recommended), as a highlighter, on your lids, or even as a bronzer. So many ways! Plus, reviewers say the compact has so much product in it that it lasts them a super long time! And it's paraben- and cruelty-free.

    Promising review: "Let me say something...if you want to look refined and glowy, I'mma need you to buy this. This finishing powder pulls it all together. It's meant to be one of the last steps of your makeup to add some oomph. It plays with light to make the skin appear more smooth and glowy. I usually use this all over and sometimes add extra on the high points of my face. I also use this as a glow on my eyelids. Dim Light is THAT girl and if I were to recommend any, it would be her. The powder is soft, smooth, and pearlescent without glitter or shimmer, and it doesn't cake up. I have texture in some areas and this doesn't amplify any little bumps on my face. There is so much product that I don't foresee running out any time soon. I understand if you pass on buying this finishing powder because you don't really, really need it. But if you're asking need it." —BlueRobin

    Get it from Sephora for $24+ (available in two sizes and six shades)

    You at yourself after using these:

    Walt Disney Productions

    Reviews have been edited for length and/or clarity.

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