There was a time in the '80s and '90s when The Partnership for Drug-Free America (now known as the Partnership for Drug-Free Kids) would do anything to keep kids away from drugs.
In the midst of this barrage of PSAs, the Partnership did a PSA that was geared toward African-Americans. And it got... well... a little racist:
We begin in Africa (yeah...):
The narrator reads: "Almost 400 years ago, African-Americans were brought to this continent in chains..."
FYI, the scary white dude is holding up a chain.
"...Stripped of their dignity."
"They never surrendered, until they were free."
We then cut to a black man holding a lighter, getting ready to light up a crack pipe...
The narrator continues: "Don't dishonor them by becoming a slave to heroin, cocaine, and crack. Make no mistake, drug abuse..."
"...is the new slavery."
Watch the video in its entirety:
