Browser Push Notifications - A New Game Changer For Ecommerce
Aggressive online marketing may be routine stuff now, but it's easy to forget how it's relatively still in its fledgling stages. Even so, browser push notifications are pretty new to the party, the new kid on the block, and marketers are just waking up to its full potential. However, more traditional communication channels like native push notifications and email are so popular and effective that there is reasonable apprehension in looking at a completely new channel. I mean, why fix what's not broken, right? However, in a time when online marketing stakes have never been higher, and your competitors are looking to squeeze every ounce out of each marketing channel, overlooking one with so much potential is something that marketers can ill-afford. On top of that, browser push notifications, when used just right, can work in tandem with other channels to increase reach and visibility exponentially. Let's delve into this a little deeper.
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