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The Way You Think About Willpower Is Hurting You

New studies suggest that we’ve been thinking about willpower all wrong. Even worse, holding on to outdated ideas can actually be hurting you.

nireyal • 2 years ago

Your World Is Full Of Placebo Buttons (and That’s A Good Thing)

Many buttons and controls you use every day do absolutely nothing but make you feel better. Why is that a good thing?

nireyal • 2 years ago

How To Build Technology That Feels Like A Friend

Recently, I needed to book a lunch meeting. To help coordinate, I asked Amy to assist and cc’d her on the email. “Amy,” I wrote, “please help us find a time to meet. Let’s plan for sushi at Tokyo Express on Spear Street.” Amy looked at my calendar, found an open time suitable for everyone invited, and booked the meeting.

nireyal • 2 years ago

3 Pillars Of The Most Successful Tech Products

If you’ve started a tech company to make a lot of money, chances are you’re bad at math—or simply delusional. Statistically speaking, your odds of a big-time payday are somewhere between zero and almost zero.

nireyal • 2 years ago

How Two Companies Hooked Customers On Products They Rarely Use

A few months ago, I was hired to present at a gathering of 700 real estate agents. The master of ceremonies made a gracious introduction, saying, “Now we’ll hear from Nir Eyal, an expert on consumer habits. Nir is going to teach us how to make home buying and selling into a habit!”

nireyal • 2 years ago

Conquer Distractions With This Simple Chart

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it certainly seems harder to focus on what’s really important. And yet, focus is exactly what it takes to get things done and get ahead.

nireyal • 2 years ago

Die Dashboards Die! Why Conversations Will Reinvent Software

There are three benefits conversational user interfaces have over traditional software and we believe these lessons can inform and inspire the redesign of countless online services.

nireyal • 2 years ago

Three Steps To Get Up To Speed On Any Subject Quickly

You have just a few days to learn everything there is to know about a subject you know nothing about. Now what?

nireyal • 2 years ago

Happiness Hack: This One Ritual Made Me Much Happier

Studies show adult friendships have a significant impact on our happiness, health, and well-being. Here’s how a simple routine had the biggest impact on my happiness over the past year.

nireyal • 3 years ago

Who’s Really Addicting Us to Technology? Edit

There are 4 people conspiring to keep you connected and they may not be whom you’d expect.

nireyal • 3 years ago

The Strange (But Effective) Way I Stick to Hard Goals

Changing habits is hard but in this essay Nir explains how the "burn or burn" technique can be very effective

nireyal • 3 years ago