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Novak Djokovic Bought A Year's Supply Of The World's Most Expensive Cheese

We're not Djoking.

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Novak Djokovic, the number-one tennis player in the world and budding restaurateur, bought the entire 2013 supply of Pule in order to supply his chain of Serbian restaurants. Pule is a white, crumbly Serbian cheese, which costs an astronomical £800 a kilogram, equivalent to $584 dollars per pound. Djokovic will sell the cheese at his Novak Cafe & Restaurant locations, which are spreading across Serbia.

According to the Phoenix New Times, the vast amount of milk required to make the cheese and the scarcity of the Balkan donkey contribute to the ridiculous price.

Home to 100 Balkan donkeys, the Zasavica Special Nature Reserve along the Zasavica River produces a smoked donkey's milk cheese that they call ‘Pule.’ They swear the obscene price of the cheese directly correlates to the value of the milk, which makes sense since 1 kilogram of cheese requires 25 liters of milk.

Here's a making-of video. WARNING: graphic milking ahead.

View this video on YouTube

H/T The Sun.

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