As bowl season shifts into high gear, the student-athletes putting on the show get gift baskets. The gentlemen in charge of putting on the bowls get insane mega-salaries. (Many bowl games are run by tax-exempt, non-profit organizations, and therefore post their 990 tax return forms, which disclose executive compensation, online each year. The info below, then, is about the compensation these various execs received in 2011. Maybe they all took vows of poverty this year! Probably not, though.)
Gary Stokan made $612,395 to run the Chick-fil-a Bowl.
Rick Baker made $502,674 to run the Cotton Bowl.
It’s neither here nor there, but listed expenditures for the 2011 Cotton Bowl included $10,000 for “beef bowls” and $5,000 for “milk products.”
Eric Poms made $492,535 to run the Orange Bowl.
Derrick Fox made $461,248 to run the Alamo Bowl.
A career man in the bowl biz, Fox started as an intern for the Fiesta Bowl in 1986 and eventually became the director of marketing there before coming to San Antonio to start the Alamo Bowl in 1992. He now makes $461,248.