We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Ilia Multi-Stick — a multifunctional beauty product that delivers buildable coverage and color on your cheeks and lips for a natural *or* dramatic look, your preference. It's made with nourishing shea butter, softening avocado oil, and protective orange peel wax!
You can even blend it in with your fingers after applying! Here's a TikTok about using multisticks if you want to see more!
Promising review: "I have been lazy with my makeup routine as of lately, so having a multi-stick and not having to whip out a brush and brush has been so helpful. I like how I can just swipe this on my cheeks and rub in with my fingertips. It gives a beautiful flush to the cheek area. This product has no smell that I can tell, which I am happy for. I love that this product is clean and I can feel good about using it. I would recommend it to anyone looking for a beautiful and well-made product that is not only good for the world, but good for the face." —Brittany0890
Get it from Sephora or Amazon for $36 (available in 12 shades and radiant or shimmer finishes).
2. Youthforia's BYO Blush Oil, which is perfect for anyone sick of swatching blushes that end up too pigmented or not pigmented enough on their skin. This is designed to react with your skin's pH to deliver a customized color to your cheeks that's *Goldilocks's voice* juuuuuuuust right.
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping senior writer Emma Lord says: "I tried this out myself, and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Promising review: "Obsessed with this blush and the natural flush it gives my cheeks. Super blendable and buildable and doesn't dry out my skin. Don't think I will ever go back to powder blush after trying this hydrating blush oil!!" —SQW
Get it from Amazon or Youthforia for $36.
Youthforia is an Asian woman-owned small business creating cruelty-free makeup products with renewable and environmentally-friendly ingredients. Plus, all of their products are perfectly fine to sleep in, if you happen to fall asleep after a night on the town!
3. Too Faced Born This Way concealer, so you can step out in confidence with a full-coverage look that doesn't feel heavy on your skin, thanks to a lightweight formula. Plus, it's a must-have versatile tool in your makeup arsenal that you can use for concealer, highlighter, contour, and even a quick touch-up!
Promising review: "I am lazy when it comes to makeup. I don't wear a lot of makeup and hate foundation. I like products that require little effort. Not only does this concealer do an amazing job of coverage under my eyes and on my red cheeks, but also, a little goes a long way. For someone like me who doesn't wear a lot of makeup, a small amount provides an impressive amount of coverage." —snw17
Get it from Sephora or Ulta for $35 (available in 30 shades, and in a mini size for $16).
4. A Laura Mercier tinted moisturizer for anyone who's favorite makeup look is a "no makeup" look. This lightweight moisturizer delivers an even and matte complexion, so it's perfect for touch-ups or applying midway throughout the day if you need to put on makeup before your next event. Me-thinks, you should add it to your collection, stat.
This is SPF 20 and, according to the American Academy of Dermatology, SPF 30 and higher is recommended for sun protection, so you should still apply sunscreen with this product!
Promising review: "Game changer. Omg. This product legit changed the makeup game for me. I was ready to give up on face makeup forever before I found this. It matches my skin tone perfectly, sinks into my skin well, and is undetectable even after hours of use!" —Nats20
Get it from Sephora for $53 (available in 20 shades and also in a mini size for $29).
5. A tube of Maybelline Colossal mascara for anyone who wants the most bang for their buck when it comes to volume that lasts. This collagen-infused formula will lift your lashes for a plump and lengthier look — so if you want the look of falsies without having to hastily apply them between work and happy hour, this will do the trick!
Promising reviews: "This has been my favorite since it came out, like, 10 years ago. I've tried every other mascara, and I always come back to this one. It lasts long, has good color, and doesn't flake/clump. I prefer volume over length, and this delivers. It's the best mascara. It's easy to layer, too." —LH
"Nothing works quite as well! I've tried more expensive mascaras, and when it comes to single coats, they can do pretty well. However, this mascara's strength is in how buildable it is — a couple of coats can take me from zero to 'are you wearing false lashes?'" —S. Mcwalters
Get it from Amazon for $7.59.
6. Tower 28 ShineOn Lip Jelly, so you can enjoy all the perks of a glossy pout without any of the sticky finish, thanks to a jelly formula packed with a blend of nourishing oils to help soothe and protect your lips.
Here's a TikTok featuring an unboxing and application of the XOXO glossy shade.
Promising reviews: "I’ve totally found my newest favorite gloss. XOXO is so pretty (and I know because I tried literally almost all of the glosses out there). I’ll repurchase till I die." —Madelyn H.
"Honestly so impressed with how amazing the ShineOn Milky Lip Jelly is! I saw someone recommend it, and loved it, but was hesitate at first. But since I've tried it, I have become OBSESSED (to the point I am going to get some for my sisters). So excited for a lip gloss that is actually nonsticky. :)" —Holly
Get it from Tower28 or Sephora for $16 (available in 12 shades and two finishes).
Tower 28 is an Asian- and woman-owned small business that specializes in creating beauty products that are vegan, cruelty-free, and created with non-toxic ingredients.
7. Live Tinted Superhue Pigmentation Stick, which is applies to skin effortlessly, helping fade discoloration and leave you with a glowing, dewy complexion. It fits perfectly in your bag, in case you're one of those people who ends up doing their full-face makeup on the go, more often than not.
It's designed to target and reduce the appearance of dark spots and hyperpigmentation with a skin-loving blend of hydrating niacinamide, exfoliating glycolic acid, and more. BTW, this product is cruelty-free and made with vegan ingredients!
Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer
Get it from Ulta or Live Tinted for $34.
Live Tinted is a South-Asian woman-owned beauty brand which focuses on creating multitasking products for a diverse and inclusive audience. Check out their top-selling, color-correcting Huestick for example!
8. Pixi On-The-Go Blush — it's designed in a compact tube that easily can be tossed in your bag and used whenever. The balm is also hydrating on your skin thanks to a blend of ginseng, aloe vera, and fruit extracts!
Here's a TikTok of a reviewer casually applying it while out at a party (and on the couch, no less)! And you can also check out this lazy makeup demo where the creator uses it on their lips for extra color!
Unfortunately, reviewers say this blush seems to work best for people with fair to medium skin tones because of the limited range of shades.
Promising reviews: "This was my first time trying a cream blush and I am obsessed with the shade Fleur. It’s the perfect rose pink for light to olive skin shades. I was a bit nervous the first time I applied it because I have sensitive skin and used to get really bad acne, so I tend to avoid oil-based makeup products but it didn’t clog my pores and left a dewy look that I love. I researched many brands before buying this product and I believe it was the best choice as far as formulation, shade, price, and super cute packaging! I also like that the stick retracts up and down so it doesn’t get messy inside the lid." —mär
"I really love this blush. I purchased the Juicy shade. I have a warm medium skin tone with dark brown hair and eyes and this blush looks beautiful on my skin. It gives my skin a natural beautiful color and glow to it. Apply a little at first and build up more color if you need to. Please do not discontinue this blush!! It is my favorite." —Nellie R.
Get it from Target, Ulta, or Pixi for $18 (available in four shades).
9. A 4.4-starred eyeshadow primer because you want to make sure that incredible smokey eye you created after work for an impromptu night of dancing STAYS PUT, so you can still be proud of your on-the-go makeup skills the next morning...right before you wash it off, LOL.
Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper. Game-changer." —Chloe
Get it from Amazon for $13.99.
10. A must-have and infinitely washable face roller for anyone with oily skin. Its volcanic stone roller ball soaks up excess oil and delivers an instant matte finish in seconds. A shiny T-Zone will never get you down, when you've got a magic stick like this!
Promising review: "I have super oily skin and am always looking for something to help control it during the day. The linen squares are good but you have to keep them around (aka keep replacing them) and they end up in the landfill. This little contraption really works and I just rinse it at the end of the day and start over again the next. I keep one in my desk and bought a second for my purse. This is magic for my shiny skin, especially on camera in my hours of Zoom everyday." —Jennifer Helseth
Get it from Amazon for $9.98.
11. The Pro Kiss'r Luscious Lip Balm by Fenty Beauty in case you looooooove having soft lips, but would prefer a little more oomph with your hydration. These nude tones offer a subtle tint and boast a moisture-locking formula thanks to a blend of mango and shea seed butters!
THIS? I carry it on my everywhere I go, and honestly, I wear it more than any other lip product I own. It's basically my go-to lip gloss, even though it's literally just a glossy balm. I'm obsessed with Cocoa Drizzle (currently sold out) because it looks so great with my skin, but I don't think you could go wrong with the invisible color or any of the others!
Promising reviews: "This is super nice. I got the sheer pink color, and it looks very nice! I doubted the color at first, but it ended up looking great. It’s also a perfect non-sticky texture and it’s so smooth. Some glosses I have look patchy, but this really doesn’t!" —KitKatTheLime
"Love the color and consistency. Super soft and hydrating with minimal stickiness. A new favorite / go-to!!" —MamaSop
Get it from Sephora or Fenty Beauty for $20 (available in three colors).
12. A waterproof eyeliner stamp, which makes it easier than ever to nail a perfect winged liner look. Now, you can change up your look for the evening without having to redo your entire eye makeup — and no smudging! 😭
This dual-sided pen is designed with a curved wing stamp on one end and a fine tip liner on the other. Plus, it comes in a pack of two — one for each eye!
Promising review: "I've tried the taping method, tried normal liquid liner, plastic winged stamping devices, stencils, all of it! So when I saw this I thought, meh, why not give it a shot... It's not like my hopes were high since nothing else has been efficient or worked as it should.
"Well, this gem arrived and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise, I put the left cat-eye on first and it was perfect aside from needing to connect it to my current liner. I thought this was a fluke and did the right eye...again, it came out clean and perfect!" —LadyMeow
Get it from Amazon for $14.98 (available in three sizes, packs of two, and a combo pack).
13. A Rare Beauty blush that's earned over 2,000 5-star reviews for its buildable coverage and ultra-pigmentation that looks stunning on any skin tone! A pop of color *this* rich on your cheeks will have you turning heads all around!
Promising review: "Selena isn't playing around! Any babe needs this. This blush is a godsend. It doesn’t feel heavy, and has never clogged my pores. I would love to try out more products of hers. Especially at her price point! It is just so affordable for such high-end makeup. It feels so luxurious to have in my kit. Rare Beauty reminds me to appreciate and bring out my natural beauty. I would recommend this to my mom, sisters, and future kin tbh. I’m in love." —Vickic163
Get it from Sephora for $23 (available in 11 shades).
14. A set of three long-lasting clear lip glosses — each one boasts a different ingredient for a luscious final lip look, like mint for a cooling or soothing sensation, rosehip oil to help reduce the appearance of fine lines, and even coconut oil for a hydrating finish. No matter which one you choose, you'll end up with a pucker-ready pout!
Promising review: "I have tried so many lip glosses from MAC to Kylie to Shea Moisture and Kiehl's and I have to say this is by far THE best lip gloss. It is sooo smooth and glossy and doesn’t have that normal stickiness to it, which is absolutely amazing!" —Paige
Get a three-pack from Amazon for $4.49.
15. Live Tinted Huestick Corrector, which can be used underneath your concealer to help reduce the appearance of hyperpigmentation, dark spots, and circles thanks to the orange pigment counterbalancing the blues and purples. Plus, you can even use the hues in these 4-in-1 multi-sticks to add color to your eyes, lips, and cheeks!
Here's one TikToker using it in their makeup routine. And even a demo from the founder of Live Tinted, Deepica herself, using the "Origin" shade in this Instagram post (swipe right to see it)!
Promising reviews: "I'll admit, I was totally skeptical of these Huesticks. I am 34-years-old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a BeautyBlender and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream and he couldn't see it! It really was color correcting!" —Reviewer
"I love this pencil. I'm fair and cool-toned and got the peachy pink color. I've previously used other rose pink under eye correctors and brighteners that are pretty good, but the peachy tone and the texture of the pencil are the best I've found. I just pat some concealer over top and it covers my dark circles beautifully. Will repurchase for sure!" —NickiName
Get it from Amazon or Ulta for $24 (available in nine shades).
16. Nudestix Nudies Matte Blush & Bronze that delivers a pop of color or contour on your lids, lips, or cheeks, all with one versatile product! You can blend it with your finger, but the stick is also designed with a built-in brush on one end for expert blending.
Check it out in this TikTok!
Each Nudestix features a formula that is vegan, hypoallergenic, cruelty-free, gluten-free, and fragrance-free.
Promising review: "Amazing! It gives such a natural flush for my ultra fair skin, which is hard for me to find as everything shows almost comically brightly on my face. It’s blendable, it’s not too heavy. Perfect for no-makeup makeup days, I’ve found myself skipping contour now that I have this. I truly hope this is never discontinued because it is MAGIC." —Bare Back
Get it from Sephora for $35 (available in 22 shades).
17. Stila's Glitter & Glow liquid eyeshadow in case you want to add a little shimmer to your makeup look without having to use a palette and brush. All you have to do is swipe with the included applicator and blend as desired!
Many reviewers even say you don't need to use primer with this (but, of course, if you do it'll last longer)!
Check it out as part of an easy glam routine on TikTok.
Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie
Get it from Amazon for $25 (available in 10 shades, and two finishes: shimmery or glitter/satin).
18. A 4.7-rated Urban Decay All Nighter setting spray, which lasts up to 16 hours to make sure your makeup look makes it through pretty much everything life throws your way: humidity, heat, unexpected rain showers, tears of joy, last-minute outings, etc. Keep it on hand, so you can make sure your look stays put, even if you apply it while you're out!
BuzzFeed Shopping editor, Jenae Sitzes uses this setting spray, and here's what she had to say: "I first put this setting spray to the test for a wedding that involved taking several trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray, which I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
"Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, several meals and drinks, jumping, screaming, and literally full-on crying several times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter were unfazed, and I owe it all to this setting spray."
Promising review: "I used this as my setting spray for my wedding makeup, and it was such a game-changer!! My makeup lasted throughout the entire warm summer ceremony day, through jumping in a lake, and through the dance party. Cannot recommend this enough!! Worth every penny and more honestly." —Eliza Morgan
Get the travel-size from Amazon for $16.
19. Orrr a vegan and cruelty-free makeup setting spray because you want to be confident that your makeup look you worked so hard to create actually makes it through your day without worrying about sweating, crying, or wiping it off. A couple of spritzes of this when a random storm passes through town, and you don't have to worry about showing up with raccoon eyes!
Promising review: "I have been purchasing the NYX Matte Finishing Spray for years but would rotate between this and other high-end sprays. I always end up coming right back to NYX because the finish is incomparable. No matter which foundation I use, my makeup is long-wearing, stays matte and there's no cakey, oily or melted/separated look even after hours of wear. I also have some visible pores on my cheeks and this spray does NOT highlight them or make them stand out more like other sprays do. It's the perfect combination for my makeup needs. Also, so happy that Amazon sells this in jumbo size so this bottle will last me a really long time!" —Krystle M.
Get it from Amazon for $7.06+ (available in matte, dewy, radiant, and plump finishes, in regular and jumbo sizes, and in various packs).
20. Maybelline Lip Lifter Gloss — it's created with a hydrating formula featuring hyaluronic acid to help keep your lips luscious with sheer, tinted shine.
Promising review: "I keep going back to buy more colors. This is THEE gloss. You can throw it on alone and it has enough pigment to look great even without lip liner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." —Natalia
Get it from Amazon for $7.49+ (currently only available in ICE/light pink).
21. The Halo Glow Beauty Wand by e.l.f., which features a buildable liquid highlighter for diamond-level glimmering skin, without the messiness of glitter. Not to mention, it boasts a cushion-tip applicator for effortless application!
One reviewer says it's a great alternative to the Charlotte Tilbury highlighters!
Promising review: "We saw this highlighter in a makeup tutorial video online and thought we would try it. It was an easy decision to purchase it because the price was relatively low compared to other highlighters. It is worth every penny and more! I’ve seen this shade applied on different skin tones and it looks beautiful on everyone! Just the right shimmer, not glitter. It’s gorgeous!" —Joyinmyheart
Get it from Amazon for $9 (available in three shades).
22. A silicone-free tinted serum by Ilia featuring a SPF 40, and other skin-loving ingredients including hyaluronic acid, niacinamide, and squalene. So if you need some emergency SPF while you're out or even if you find yourself doing makeup for later in the bathroom after a long day at work, this is the perfect product.
This is designed with a dropper, so you can easily apply it with your fingertips!
Promising reviews: "Use this product daily, would recommend to anyone who is looking for a light coverage tinted SPF. It feels like you are wearing nothing but gives you the perfect finished look." —Mjan55
"I have gone through a couple of bottles now, and I can say it is great. I have never had an issue with it pilling or wiping off easily. I put it under my makeup and sometimes over it throughout the day if I feel I need more coverage. I have very acne prone skin and this has never broken me out, and does not irritate my skin or cause a headache from any scents. My only recommendation is to wear sunscreen underneath anyway, because I do not personally feel it has enough sun protectant. It is great as a reapply for throughout the day though!!" —ashley
Get it from Amazon for $48 (available in 28 colors).
23. Maybelline Instant Age Rewind Concealer that'll deliver 12 hours of buildable medium coverage, in case you need a quick fix for under-eye circles.
Plus, it's designed with an antimicrobial cushion applicator for mess-free application!
Promising reviews: "I have extremely dark under-eye circles. Honestly, that is the only reason I wear makeup, to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25–$30 on one tube of concealer and still feel unsatisfied with the coverage. This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, is not drying, and is not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my everyday makeup bag." —Brittney
"Oh my gosh. I have spent so much money on expensive concealers, and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles, so I feel like I need something. And this is it! Moisturizing, silky, and covers the circles. I love it!" —Lynnette Smith
Get it from Amazon for $8.80 (available in 21 shades).
And check out our Maybelline Instant Age Rewind concealer review for more deets!
24. Glossier's Cloud Paint blush — a cult-favorite product that goes on effortlessly with your fingers, and can be blended for a soft, natural look. And you can even grab a darker shade and use it as contour!
Here's a TikTok to show just how easily it can be applied, and check out our Glossier Cloud Paint review!
Promising review: "Listen, I am a LAZY makeup wearer, L-A-Z-Y. I have mountains of blushes and I never wear any of them, I really wanted something that was quick (brush free). I bought this in Beam and I love it; it is bright, happy and a bit peach-orange. I think it is great for summer, and it is so easy to apply. I definitely want at least one more (or every) shade. If you are trying to work something simple into your routine, pick this up — it is not heavy or over the top and it literally lasts on my face from 8 a.m. to 10 p.m." —Mc K.
Get it from Glossier for $22 (available in 10 shades).
The reviews for this post have been edited for length and clarity.