We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. An E.l.f. poreless putty primer with over 32,000 5-star ratings from reviewers who are out here stunning others with their complexion. This under-$10 makeup essential is designed to provide a base for your favorite foundation and reduce the appearance of pores for an almost Photoshopped finish.
Promising review: "I saw this on TikTok and for $8 thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $9.99.
2. A cult-favorite facial serum that's earned over 91,000 5-star rave reviews. This multipurpose serum features hyaluronic acid and vitamin C for a powerhouse of a skincare product to help brighten your skin tone, reduce the appearance of wrinkles, and even soften skin. I bet a potion like this was whipped up by literally any Disney enchantress.
Promising review: "This serum works wonders on my skin. I had slight hyperpigmentation on my face and I do have acne scars, my skin looked dull and lacked moisture, after I applied this serum everyday in the morning my skin looks so much better than before. My pigmentation is reduced, my skin looks fresh and moisturized. I am very happy with my purchase and I highly recommend this to buy." —Kavita
Get it from Amazon for $21.97+ (available in two sizes).
3. A bottle of dermatologist-approved Vanicream facial cleanser designed with an irritant-free formula to help gently cleanse sensitive skin. This mild cleanser is sulfate-, dye-, fragrance-, and paraben-free, and its non-comedogenic formula won't clog pores!
It has a seal of acceptance from the National Eczema Association!
Promising review: "I bought this after much research and review scouring, and I’m so glad I did. I have been trying to repair the moisture/lipid barrier on my face, and needed a cleanser with the right balance to aid in that process. Washing with Vanicream cleanser is great because it removes things like sunscreen and light makeup but it will not leave your skin feeling stripped or tight." —C. Hollz
Get it from Amazon for $4.95+ (available in two sizes and various packs).
4. And a tub of Vanicream Moisturizing Cream — also for sensitive skin — if you want to soothe dry, itchy skin all over. A gentle paraben-, fragrance-, and formaldehyde-free formula makes this skincare superstar earn a gold star (actually, it's a blue seal, but still) from the National Eczema Association. We love to see it.
Promising reviews: "I have had eczema my whole life. I have tried many different creams and lotions. Vanicream by far is the best I have used. It does not burn my skin when I apply it. It is very reasonably priced." —Carzie
"Finally a moisturizer that doesn’t burn, sting, or irritate my skin. I’ve had super-sensitive skin all my life, especially on my face, and I am 46 years old. I have finally found the one lotion that doesn’t irritate my face. I am day two into using the cleanser and the moisturizer, and you have no idea how great it is for my face not to burn and turn bright red — just fantastic!!!! The moisturizer is a bit thick so you don’t need a lot; even though it’s a little higher priced it’ll last forever, and it’s worth it when you have super-sensitive skin. FAN FOR LIFE!!!" —Alisa Griffey
Get it from Amazon for $13.56.
5. A deep-conditioning hair mask by Briogeo that works on all hair types to help strengthen and repair hair that's been damaged from heat, excessive styling, or chemicals. (And prevent future breakage!)
The model in the before and after used this hair mask as well as other products in the Don't Despair, Repair! line, so definitely check out the whole collection. The model used: the Super Moisture Shampoo, the Deep Conditioning Mask, the Strengthening Treatment Oil, and the leave-in spray.
Promising review: "MY HAIR HAS NEVER BEEN SOFTER! Seriously, this stuff is magic. My hair was so soft using this product and never felt greasy like a lot of other products will make my hair feel. I have straight, fine hair, and it was awesome!" —mhopp
Get it from Briogeo for $39+ (available in three sizes) or from Amazon for $15+ (available in four sizes).
Briogeo is a Black woman-owned small business creating cruelty-free and mostly-vegan hair products.
6. Essence's Lash Princess mascara, because who wants to deal with wearing falsies when you can get a more voluminous look with a few flicks of a wand? This cruelty-free mascara boasts a long-lasting, flake- and clump-free formula, so you can bat those lashes without any worries.
Promising review: "Love it, love it, love it!!! You really look like you have fake eyelashes on. This mascara is amazing! It's not thick and lumpy, and it glides on smoothly and precisely. You feel like you had a makeup artist do your eyes!!! It lasts all day — no touch-up required, no smearing, no clumping. I use soap and warm water to remove. I am 500% completely happy and satisfied!" —Very Satisfied!!
Get it from Amazon for $4.99.
And check out our full Essence Lash Princess Mascara review for more details.
7. Orrr Maybelline's Lash Sensational Sky High mascara, which has earned a whopping 92,000 five-star ratings for the spellbinding results it delivers. With a few strokes of this bamboo extract-infused mascara, get ready to say hello to your new voluminous, long lashes that will have you batting your eyes like the bad witch you are.
And here's what BuzzFeed Shopping writer Jordan Grigsby had to say: "OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought."
Promising review: "Best mascara I’ve ever used. My eyes are very sensitive and this mascara doesn’t bother them at all. I can put it on at 6 a.m. and it won’t flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie H.
Get it from Amazon for $8.89+ (available in nine shades).
8. A wildly popular Nizoral anti-dandruff shampoo with a 4.6/5-stars rating from reviewers for how effectively it helps provide relief for itchy scalps while fighting dandruff. Now, every time you scratch your head or brush hair out of your face, you don't have to be worried about leaving flakes behind! Seems like this product is nothing less than enchanted!
The brand recommends using it every three to four days for up to eight weeks for best results.
Promising review: "For so many years I couldn't wear black, would have to dust my chair off, and was constantly moisturizing my nose and face. One day, a doctor friend suggested I try this out for my nose, she didn't know I suffered with severe dandruff as well. She then told me to use it on my scalp as well. At first it did nothing. Then magically after say, the third week of using this off and on, I noticed a difference. I now have almost zero dandruff, 10,000 percent better and I no longer have a dry flaky nose, brow, or beard area. My face is no longer red as well. This has been a miracle cure for me. One I take for granted but quickly remember when I put on a black shirt or check my chair for an embarrassing snow storm. Try it!!!" —Grumpy Dad
Get it from Amazon for $15.47.
9. Tower 28 ShineOn Lip Jelly, so you can enjoy all the perks of a glossy pout without any of the sticky finish, thanks to a jelly formula packed with a blend of nourishing oils to help soothe and protect your lips.
Here's a TikTok featuring the gloss along with other Tower28 products, and an unboxing and application of the XOXO glossy shade.
Promising reviews: "I’ve totally found my newest favorite gloss. XOXO is so pretty (and I know because I tried literally almost all of the glosses out there). I’ll repurchase till I die." —Madelyn H.
"Honestly so impressed with how amazing the ShineOn Milky Lip Jelly is! I saw someone recommend it, and loved it, but was heistant at first. But since I've tried it, I have become OBSESSED (to the point I am going to get some for my sisters). So excited for a lip gloss that is actually non-sticky. :)" —Holly
Get it from Tower28 or Sephora for $16 (available in 12 shades and two finishes).
Tower 28 is an Asian- and woman-owned small business that specializes in creating beauty products that are vegan, cruelty-free, and created with non-toxic ingredients.
10. A two-pack of dark spot corrector bar soap boasting a revitalizing and hydrating blend of retinol, hyaluronic acid, shea butter, turmeric, and vitamins C and E for a hydrating cleanse to help even skin tone and reduce dark spots wherever you need it. As Gandalf the Grey once said in the Mines of Moria: "Dark spots, acne scars, and uneven skin tone...YOU SHALL NOT PASS!" Or something like that, right?
Promising review: "I’m big, so my inner thighs have always been darker than the other parts of my legs. I’ve tried other products for it but nothing has worked. I HAVE BEEN USING THIS SOAP FOR THREE DAYS AND OMG!!!! My inner thighs are SMOOTHER, and they are ALMOST THE SAME COLOR AS THE OTHER PARTS OF MY LEGS, I'M SO SO SO HAPPY!!!! I hate that I didn’t take a before picture but trust me!!!! BUY IT!!!! My face also looks brighter and fresher, agghhh!!" —Daff Laff
Get it from Amazon for $11.99.
11. A top-rated set of makeup sponges that make a great affordable alternative to your favorite name-brand makeup applicators, especially considering you get five for under $10! These little tools are my favorite for blending and applying liquid foundation, concealer, and other cream or liquid beauty products.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $5.94+ (available in 10 sets).
12. Glossier skin tint — it boasts an ultra-thin, breathable formula to help deliver an even, glowing complexion without a heavy feel. Not only that, but it also helps minimize the appearance of pores and locks in moisture for hydration!
Promising review: "60 is the new 30! Like others have written, I was skeptical about trying sight unseen makeup. But I kept coming back to Glossier saying to myself 'Could this be as good as everyone says?' I finally ordered a few items including the skin tint. When first putting it on, you think it does nothing but add moisture and shine. But a few minutes later, you have this lovely better than bare finish to your face that is a great base for what ever else you want to apply. In places I’ve wanted a bit more coverage I put the face tint on first and let it dry a bit before blending. Like others have said, it does not cover up anything, it just makes you look like you, but better. And most importantly, it does not leave anything in lines or on dry skin. In fact I believe it helps alleviate dry skin. Not sure how I will feel in warmer weather, but in the cold, dry East Coast coast, it’s fabulous!" —Missy248
Get it from Glossier and Sephora for $26 (available in 13 shades).
13. Youthforia's BYO Blush Oil, which is perfect for anyone sick of swatching blushes that end up too pigmented or not pigmented enough on their skin. This must-be-enchanted oil is designed to react with your skin's pH to deliver a customized color to your cheeks that's *Goldilocks's voice* juuuuuuuust right.
Check out a TikTok of the BYO Blush in action.
BuzzFeed Shopping senior writer Emma Lord says: "I tried this out myself, and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."
Promising review: "Obsessed with this blush and the natural flush it gives my cheeks. Super blendable and buildable and doesn't dry out my skin. Don't think I will ever go back to powder blush after trying this hydrating blush oil!!" —SQW
Get it from Amazon or Youthforia for $36.
Youthforia is an Asian woman-owned small business creating cruelty-free makeup products with renewable and environmentally-friendly ingredients. Plus, all of their products are perfectly fine to sleep in, if you happen to fall asleep after a night on the town!
14. A 4.4-starred eyeshadow primer because nothing is worse than spending a lot of time and effort on the perfect smokey eye to have it smear and smudge after a few hours. Become the talk of the town with this must-have primer that'll keep your eyeshadow looks bold and pigmented throughout the day!
Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or MAC Paint Pot anymore; they don't hold a candle to this and it's so much cheaper. Game-changer." —Chloe
Get it from Amazon for $11.19.
15. Foot exfoliating peel masks that must be magic considering the way dead skin flakes off after one application, eventually leaving you with feet softer than when you were born, TBH. Is the peeling skin process gross? Definitely. It's basically black magic, but over 13,000 5-star ratings prove it's worth it.
Just pop on the booties for an hour, wash your feet, and marvel (or be totally grossed out) at the layers of dead skin peeling off your feet.
Promising review: "Easy to use and will make your feet peel. And I mean peel aaaaaalot!! The first time I used them was on a Friday night and by Monday I was peeling. Soaked my feet on Tuesday and used a pumice stone on my heels and calluses under my big toe. Be prepared as you will have skin in your socks and everywhere you walk without shoes/socks in the house. So worth the results." —Tracey
Get two pairs from Amazon for $12.95+ (available in three scents).
16. Or! A foot file, which requires a little elbow grease to tackle those crusted and calloused feet once and for all (or at least, regularly). You can skip the costly pedis and make a spa day out of it from the comfort of your home!
Promising review: "AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson
Get it from Amazon for $9.95.
17. Cosrx Snail Mucin Power Essence — whoever thought about adopting a snail's skincare "secret" might actually be the greatest wizard of all time? This top-rated serum helps hydrate and restore dry, dull skin on your face, leaving you with a moisturized, glowing complexion that's nothing less than spellbinding.
Promising review: "This is holy grail for me! It's unscented, which I love, and goes on so smooth. I'm a little backwards with my application being that after toner or exfoliation I put on a few drops of jojoba oil, and then the essence. I found that by doing this, the products absorb better. Since using this in combination with the Korean skin care method, my face has completely cleared up, with only the occasional zit. Honestly, it's my favorite product and soothes my skin, especially after exfoliating. Highly recommended!" —Anjelic
Get it from Amazon for $12.50.
18. Live Tinted Superhue Pigmentation Stick, which is designed to target and reduce the appearance of dark spots and hyperpigmentation with a skin-loving blend of hydrating niacinamide, exfoliating glycolic acid, and more. This serum stick applies to skin effortlessly, helping fade discoloration and leave you with a glowing, dewy complexion.
BTW, this product is cruelty-free and made with vegan ingredients!
Promising review: "I HAVE NEVER HAD A HOLY GRAIL PRODUCT. UNTIL NOW!! Literally SO effective. Tons of people have been complimenting my skin from my boyfriend (who doesn't always notice subtle changes) to my coworkers ONLINE VIA VIDEO! My skin literally looks visibly brighter and smoother. The only thing you have to be careful of is if you freshly wax or thread any part of your face. Wait a day or two to use the product in case you have sensitive skin to be safe!" —Ulta Customer
Get it from Ulta or Live Tinted for $34.
Live Tinted is a South-Asian woman-owned beauty brand which focuses on creating multitasking products for a diverse and inclusive audience. Check out their top-selling, color-correcting Huestick for example!
19. O'Keeffe's Working Hands Hand Cream because winter is here, which means dry skin season is definitely upon us. This restorative cream helps transform and soothe dry, cracked skin with a protective moisture layer that delivers hydrating relief.
Promising review: "My hands suffer every winter with not only dryness, but also cracking around the fingertips. I've tried many creams, lotions and paint on products that would work temporarily, if at all. I saw a commercial for O'Keeffe's Working Hands Cream and read many, many reviews on the the product. I've tried it and all I can say is that it's a miracle. The dryness has left my hands and my fingertips are well on the way towards healing....and this is after only two days of use. I wish I had found it years ago. It would have saved me lots of pain, agony and money." —Desert D.
Get it from Amazon for $7.99.
20. The Blume Meltdown Acne Oil, so you can start on your skincare journey the right way and work on preventing breakouts while still keeping your skin nourished and hydrated. Thousands of reviewers have used this oil to help reduce the appearance of acne scars and keep their acne-prone skin glowing and fabulous.
This oil works as a spot treatment or you can mix it with your go-to moisturizer to tackle larger areas like your cheeks, chin, or forehead.
Promising review: "Been using this oil while on Accutane. I have super sensitive skin, so the ingredients keep my face moisturized with no irritation. The smell is potent but more spa like than anything. I apply morning and night. Would recommend to anyone with sensitive skin!" —Blume Customer
Get it from Blume for $28+ (available in two sizes and save 20% when you subscribe).
Blume is a woman-founded small biz popular for their line of eco-friendly period- and skincare products.
21. A box of dentist-recommended Crest whitening strips that only take 30 minutes of treatment each time, but with continued use can remove up to 20 years of stains from your teeth. With results like this, could it be anything but witchcraft???
Each pack includes 30 minute treatments, and two hourlong treatments.
Former BuzzFeed editor Haley Zovickian uses these strips and here's her review: "Folks, these are not the gloppy whitening strips of your childhood that slid all around your mouth and had you spitting out globs of product every few minutes so you wouldn't swallow it. I know this because I grew up using those exact strips to treat my hereditarily naturally-kinda-yellow teeth. I eventually swore off whitening strips because they were so awful and uncomfortable. 10 years later, I decided to give at-home whitening another try since I now drink like a million cups of coffee a day, which obviously did nothing to help my yellow teeth lol. Long story short, I was FLOORED when I tried these strips. They may or may not be the best beauty development of the 21st century. These things stay put with literally zero gloppy residue, no spitting or readjusting required. They work so well, I'm almost resentful ~kids these days~ won't experience how absurd at-home whiteners used to be lol. Anyway, they're so comfortable that the 30 minutes or an hour you have them on zips by, so that by the time you're through, your teeth look whiter with virtually zero effort on your part. Can I nominate this for some sort of award??
"BTW: If your teeth feel sensitive while you're using the strips (mine did), just take a break for a few days before starting them again."
Get a 22-count pack from Amazon for $45.99.
22. Orrrr a teeth-whitening pen which delivers results in just two weeks by simply painting a thin layer over your teeth every night! If whitening trays and strips seem like too much of a hassle, these travel-friendly pens are easy to use and effectively remove stains over time for a brighter, whiter smile!
Promising review: "These pens really work. I was skeptical before buying them, but then saw a difference after just one use. The best part is they even whitened the stubborn coffee stains I had between my teeth. I’ll keep using them. They are super easy to use and have no taste that I could discern. Really good product." —LCassie
Get a two-pack from Amazon for $14.97.
23. The Dyson Airwrap — a splurge-worthy six-in-one hair tool that dries *and* styles your hair, so you don't have to worry about a countertop full of styling tools just to do your hair. You can smooth, brush, and curl all while blow drying at the same time! Not to mention, the salon-quality blowouts you'll achieve will practically pay for themselves, and all the compliments are your tip!
The Dyson Airwrap includes a smoothing dryer, a 1.2-inch Airwrap long barrel, a 1.6-inch Airwrap long barrel, a firm smoothing brush, a soft smoothing brush, and a round volumizing brush, along with the multi-styler base.
Promising reviews: "Best gift I’ve ever received! This is my first review on any product I have, which shows how much I LOVE it. It is so easy and QUICK to use. My hair looks flawless every single time (better than walking out of the salon). The shine and bounce is on another level, and my curls last up to three days, and that’s only because I have to wash my hair by that day." —riola5
"The best thing I've ever bought!! I worried this would be a regret purchase! I don't usually splurge on things like this... BUT I am so glad I did. Best purchase ever!" —BHCourt
"After looking at the Airwrap for over a year, I finally bought it. I have thick type 4b hair, and the firm brush attachment made blowing out my hair so easy. I noticed that my roots were still a little damp so I used the dryer attachment, and my roots were dry in no time. I am excited to try out the curling features on day-old hair." —acm824
Get it from Sephora for $599.
24. A top-rated Maybelline foundation that comes in wide range of different shades with each one delivering an oil-free, pore-blurring, matte complexion that lasts. If it's time to re-up on foundation, get the most bang for your buck with this one.
Reviewers say it gives excellent coverage and wears all day.
Promising review: "I love this foundation. This is the first foundation I have tried that has matched my skin so closely. It gives me medium to light coverage which I personally love since I like wearing this during the summertime. I have acne scars, but this product provided coverage over them. Also what tops it all is that this foundation is matte! I have very oily skin so this thing is my holy grail. If you are wondering whether to get it just read this review. It goes on and blends flawlessly. I bought another bottle just because I love it so much!" —Simpleebekah
Get it from Amazon for $6.59+ (available in 30 shades).
25. A must-have and infinitely washable face roller for anyone with oily skin. Its volcanic stone roller ball soaks up excess oil and delivers an instant matte finish in seconds. A shiny T-Zone will never get you down, when you've got a magic stick like this!
Promising review: "I have super oily skin and am always looking for something to help control it during the day. The linen squares are good but you have to keep them around (aka keep replacing them) and they end up in the landfill. This little contraption really works and I just rinse it at the end of the day and start over again the next. I keep one in my desk and bought a second for my purse. This is magic for my shiny skin, especially on camera in my hours of Zoom everyday." —Jennifer Helseth
Get it from Amazon for $9.98.
26. Medicated, waterproof bandages with over 35,000 5-star reviews from customers who've seen jaw-dropping results (some after just one application)! These medicated bandages will keep your warts protected while helping to extract stubborn warts from your skin like bibbity-boppity-bye.
Promising review: "More than six years with a large, sometimes painful plantar wart on the bottom of my foot. The doctor tried freezing. I tried apple cider vinegar, aspirin, freezing at home, over and over again...nothing worked. Never showing the bottom of my feet, refusing to get a pedicure with the girls, and so, so embarrassed...It felt like I was doomed to have it for forever; it was resistant to everything. Literally six years of fighting it and on a whim tried these because of the good reviews. ONE APPLICATION. I wore the bandage overnight. I didn’t think it did anything, but a few days later the wart just came off. I know it’s silly to be so emotional over a stupid wart, but I’m telling you, I nearly cried. I’ve never been so happy with a product in my life. Highly, highly recommend giving these a try if you’ve got stubborn plantar warts." —Liz Dube
Get a pack of 14 from Amazon for $6.96.
27. Urban Decay All Nighter setting spray, which lasts up to 16 hours to make sure your makeup look makes it through pretty much everything: humidity, heat, unexpected rain showers, tears of joy, last-minute outings, etc. Its transfer- and smudge-proof formula has an overall 4.7-star rating and has earned over 9,000 5-star ratings from some *very* happy customers.
BuzzFeed shopping editor, Jenae Sitzes uses this setting spray, and here's what she had to say: "I first put this setting spray to the test for a wedding that involved taking several trains in and out of Manhattan on a hot day and being in crowded rooms where airflow was ~limited~. As such, I was sweating up a storm, but my makeup looked *flawless* by the time I got home that night — all thanks to this Urban Decay setting spray, which I knew after one use I'd be repurchasing. I'm new to setting sprays, so it felt weird at first to spray something *on top* of my carefully crafted makeup look, but it dried in no time without messing anything up. It also didn't feel heavy or sticky on my face — it didn't feel like anything at all, actually — and my makeup looked better than it ever has after hours of wear. (For reference, I have dry, sensitive skin, and it caused me no issues.)
"Soon after that event, I put it to an even bigger task: surviving sweat, tears, and 12 hours of wear for the Taylor Swift Eras Tour. My makeup look (pictured above) was done by 2 p.m., and thanks to my now highly trusted Urban Decay spray, it stayed completely intact (minus the lipstick I purposefully wiped off while scarfing down post-concert pizza) until the time I got home just after 2 a.m. Here's what it endured during that timespan: multi-leg public transportation to and from the venue, waiting in lines under the blaring sun to get in, a number of meals and drinks, jumping, screaming, and literally full-on crying several times during the show. My liquid eyeliner, eyeshadow, non-waterproof mascara, foundation, blush, and even glitter were unfazed, and I owe it all to this setting spray."
Promising review: "I used this as my setting spray for my wedding makeup, and it was such a game-changer!! My makeup lasted throughout the entire warm summer ceremony day, through jumping in a lake, and through the dance party. Cannot recommend this enough!! Worth every penny and more honestly." —Eliza Morgan
Get the travel-size from Amazon for $16.
28. Orrr a vegan and cruelty-free makeup setting spray because you want to be confident that your makeup look you worked so hard to create actually makes it to *and* through your event (or day) without worrying about sweating, crying, or wiping it off. Plus, it lasts up to 16 hours!
Promising review: "I have been purchasing the NYX Matte Finishing Spray for years but would rotate between this and other high-end sprays. I always end up coming right back to NYX because the finish is incomparable. No matter which foundation I use, my makeup is long-wearing, stays matte and there's no cakey, oily or melted/separated look even after hours of wear. I also have some visible pores on my cheeks and this spray does NOT highlight them or make them stand out more like other sprays do. It's the perfect combination for my makeup needs. Also, so happy that Amazon sells this in jumbo size so this bottle will last me a really long time!" —Krystle M.
Get it from Amazon for $7.06+ (available in matte, dewy, radiant, and plump finishes, in regular and jumbo sizes, and in various packs).
29. A bottle of Bio-Oil with over 74,000 5-star ratings because of how effectively it helps fade scars, stretch marks, dark spots, and acne marks. Its moisturizing, multipurpose formula features rosemary, chamomile, and lavender oils, along with vitamins A and E, for a skin-soothing all-over oil.
Promising review: "AMAZING PRODUCT! I am amazed! I wash my face with Cetaphil gentle cleanser while in the shower, and immediately after getting out of the shower put BioOil on my skin. That is all I do. I do have a spot treatment from Neutrogena with 10% maximum-strength benzoyl peroxide for those SUPER STUBBORN pimples, but hardly use it since starting with BioOil. I will forever use this product and recommend when I can. I have olive-toned, freckled, medium to dry skin with oily nose and forehead, adult hormonal acne and hyperpigmentation. BioOil has given me a literal GLOW! I feel confident with my face again. I hardly leave reviews, but this product deserves it! Good luck on your healthy skin journey." —Amazon Customer
"Bio-Oil is the BEST skin product on the market. I use it twice a day, morning and before i go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. A doctor recommended this to one of my friends who told me about it. I have bought several bottles as gifts. Be patient. It will take a few months for you to see notice the changes." –Amazon Customer
Get a 2-oz. bottle from Amazon for $8.92 (also available in 4.2 oz.).
30. A tube of the 4.6-starred Embryolisse Lait-Crème Concentré, which is the ultimate beauty multitasker because it can moisturize, nourish, soothe, and prime your skin for makeup all at once, so you can push the six different products you've been using to the side and start using just this one. Now, you can breeze through your skincare routine and still have a glowing complexion thanks to a nourishing blend of shea butter, aloe vera, beeswax, and soy proteins.
Promising review: "This is now a holy Grail product for me. It will forever be in my skin care routine. It has taken me two and a halfdecades to find a moisturizer that matches my skin and the weather that I live in. I am a naturally semi-oily person and I live in humid Florida. I’ve been looking for a moisturizer that feels light, doesn’t leave a heavy film, wears well under make up, and leaves a semi glow. This is it! I started using this about a month ago, and I cannot tell you how many compliments I’ve been getting on my skin. It’s not the only thing I use on my skin, but it definitely has changed the way it appears during the daytime. I just have this fresh Dewey looked at all times. I love this I love this I love this! I can’t say enough times how much I love this." —Jenine spindola
Get it from Amazon for $16 (available in two sizes).
31. E.l.f. Wow Brow — it'll take your brows from regular to fleeky in no time thanks to a buildable, wax-like gel that helps you sculpt the shape you want and deliver a fuller look with its tinted hue. Plus, the spoolie brush makes each swipe look like hair as you comb and create.
TikTok beauty influencer Mikayla Nogueria uses this brow gel in this quick makeup look, describing it as "the tinted brow gel that does the job."
Promising review: "This product has replaced ALL of my high-end brow products. This is the most amazing brow stuff I’ve ever used. I don’t even have to fill in my brows because this has such great coverage. It’s a game-changer!!" —Isabella
Get it from Amazon or Ulta or Target for $5 (available in four shades).
32. *OR* the bestselling Maybelline eyebrow pencil with over 6,500 5-star rave reviews for the way it transforms brows into literal perfection. Create the brows you've always wanted with its dual-ended design featuring an angled pencil on one side and a spoolie brush on the other, so you can fill, shape, and blend until you achieve your look.
Promising review: "Spent years using a brow pomade but got tired of it drying out in the little pot so quickly. I avoided pencils since I could never find one that went on as saturated and with a creamy sort of consistency that I was used to. Tried this on a whim since I'd seen a few positive reviews via YouTube and thought the angled tip was pretty neat. I don't know if I'd want to use anything else ever again because I love it so much! Easy to apply, goes on smoothly and the little brush on the end is great for evenly brushing product through the brows once they're filled in. Looks so natural and precise. So very happy to get out of my comfort zone and try something new." —Shannon M Slape
Get it from Amazon for $7.99+ (available in four shades).
33. A pack of Mighty Patches designed to practically disappear your pus-filled blemishes and pimples with barely any effort. Whether you wear them to sleep or throughout the day, these circular patches work their magic over the course of a few hours, aka right before your eyes.
Promising review: "I purchased these for my son, who suffers from cystic acne. He puts them on the pimples at night and in the morning, the pimples are dramatically reduced in size and his skin is 'flat' in his words. I highly recommend these to anyone who suffers from any type of acne. They were recommended by another mom on my son's basketball team. Her son was using them and I am so thankful that she shared how great the Mighty Patches are!" —Slade Salisbury
Get a 36-pack from Amazon for $12.99.
34. Or these larger Mighty Patches, which can tackle several pus-filled pimples or zits at once in larger areas (like your jawline, back or neck). Get at those blemishes in harder to reach areas and worry less as the hydrocolloid works overnight, and even if you move around in your sleep, these sticky strips won't budge!
Each strip is 2 inches long and can be cut into smaller sizes if necessary.
Promising review: "Amazing! I was using a number of little patches on large areas and they just didn’t work that well. I put this patch on my chin and left it over night and was extremely pleased with the results. I had two little pimples and a bunch of hard-to-get blackheads. My chin has never been more clear. It basically feels like those clear waterproof Band-Aids so it did not slide off during the night. I was so surprised and a little grossed out that so much gunk was in my chin. I highly recommend these patches!" —Erin Brown
Get a 10-pack from Amazon for $17.99.
35. A roll-on waxing kit that, in the words of Ariana Grande disappears hair "just like magic!" *snap* Plus, doing it at home is cheaper than regular salon visits, and your hair will grow back finer and slower with regular use!
Included in the kit is a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 non-woven wax strips.
Promising reviews: "Worked like magic! The pain is not bad at all!! Worth your money in my opinion! (:" —Elizabeth
"I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip a few different times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self care in the comfort of your home. 💕" —Alisa G.
Get it from Amazon for $39.99.
36. The Mario Badescu Facial Spray — it boasts over 47,000 5-star ratings thanks to its multifunction use that reviewers love! This moisturizing spray can be used to set makeup, refresh skin throughout the day, or even deliver a little hydration to your skin and hair!
Promising review: "I enjoy the refreshing, cooling sensation this gives when sprayed on the face; it gives a boost of hydration before my moisturizer, and also works well as a setting spray. But the best benefit I've gotten is from spraying it in my hair! My limp, thin, baby-fine hair has never looked better or felt stronger." —Laura B
Check out this BuzzFeeder's Mario Badescu Facial Spray deep dive for more info!
Get it from Amazon for $7+ (available in two sizes and various packs).
37. A gentle, yet hardworking CeraVe eye cream, which has over 36,000 5-star ratings from reviewers for its hydrating formula. A combo of hyaluronic acid, niacinamide, and ceramides helps reduce puffiness and the appearance of dark circles, while also calming your skin. No more piling on the concealer after your next all-nighter!
Promising review: "Noticeable overnight! This product exceeded my expectations with just one use — very fair sensitive skin, over 50 and wanted something affordable but healthy for my eye area starting to build puffiness and darkness. Just put the recommended dose on at nighttime and by morning I could see a noticeable reduction in puffiness. I am already adding this to my automatic subscription — great value and result!" —Roxy - Amazon Customer
Get it from Amazon for $12.97.
38. A pack of 24-karat gold cooling, hydrating eye gels created with a blend of hyaluronic acid and collagen to help reduce puffiness and under-eye bags if you've been busy burning the midnight oil. The best part? You can wear these eye gels while working on literally anything else: cooking dinner, catching up on your favorite show, homework, or even while you choose an outfit for the next day. It's called multitasking, look it up!
You only have to wear the eye gels for 20–30 minutes at a time, and can use them up to three times a week for the best results.
Promising review: "First of all, amazing deal for the price! Secondly, they work amazing!! I have issues with tired eyes and I used the patches for about 30 minutes after I washed my face, while I was in the shower, then took them off when I did my makeup and my under-eye was so moisturized and rejuvenated!" —Tiara Baker
Get a pack of 20 pairs from Amazon for $9.69 (also available in packs of 15 and 30).
39. A Nyx glitter primer that's literally used by professional makeup artists for making sure that sparkly, shimmering design stays put, no matter where you rock them. Wearing glitter and not getting it everywhere? Witchcraft, no doubt.
Promising reviews: "Loooooove this. I've used a lot of glitter primers and usually they work for a little while an hour, maybe two, and never up against sweat. I used this on Halloween and am now using it to swatch any of my glitters for nails or makeup. And this holds AMAZINGLY. I did dishes and made lunch while having the pictured snowflake on to swatch glitter colors and it did not budge, I had to use micellar water and a makeup wipe just to get it off a little. So definitely recommend!" —Seriously Lacqueing
"I’m a professional makeup artist and I use this on all my glitter-eyed brides. My brides always gave me positive feedback about glitter staying all throughout the day/night. I would recommend this 100%. Also, for the price it is WORTH IT." —Shruti
Get it from Amazon for $5.99.
40. The top-rated Paula's Choice Skin Perfecting liquid exfoliant to help you effortlessly "scrub" away dead skin cells and improve your skincare collection without all the mess of beads and sugar all over your hands. Over 67,000 shoppers loved this product enough to rate it ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ , and many consider this to be a "holy grail" beauty product.
Promising review: "I'm an adult male and over the last year I was trying to start a skincare routine. No matter what I tried, I would still get one or two small blemishes every week. Once I started using Paula's Choice BHA, within two weeks my skin improved dramatically. Within four weeks, I began not getting blemishes at all. It really depends on your skin type but I find it to be very gentle. I began using it twice a day and never had any dryness at all. I continue to use it twice a day and always follow with Vanicream facial moisturizer. If you use too much it will not absorb as well, but you can continue to rub it in and make it absorb. It does have an odd "oily" feel if you use too much but again, just rub it in." —Family Man
Get it from Amazon for $13+ (available in two sizes).
41. A Chi Thermal Care kit with shampoo, conditioner, and the star of the show: Chi silk infusion, which work together to brew up some literal hair witchcraft to give you the blowout of your dreams while keeping your locks protected from heat damage and future breakage. I mean, just look at the photos below, if you don't believe me!
My BuzzFeed Shopping colleague Jordan Grigsby uses this kit and here's her rave review: "You see that shine? That volume? That bounce? Babyyyy my hair is FLAWLESS. Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. It is seriously bone-straight and looks and feels soooo healthy! And, my hair is NATURAL (other than the obvious blue dye); I haven't used relaxers or keratin treatments in over 10 years. Now, I am by no means a hairstylist, and nothing tops their magical hands, but sweetieeeee, these products blow my mind. This trio does what needs to be done, and like, I did it — I delivered these results. Nothing has ever made my hair look like this unless a stylist was styling my hair. And when I step out of my house, you cannot tell me I'm not the most fabulous person in the world — I'm literally Beyoncé. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before blow-drying and again before straightening), and BAM — I'm flawless. The combo of all three is just *chefs kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the Babyliss straightener! My hairdresser uses it so I grabbed one too and now I always look like I just stepped out of the salon."
Get it from Amazon for $22.28.
42. A tube of Pickle's Potions Hoof Healer if your feet have been looking desperate for moisture lately due to calluses and crust. This handcrafted balm helps nourish and soothe feet with a blend of cocoa butter, coconut oil, beeswax, vitamin E, and more, so you can have soft feet year-round.
Promising review: "I have spent over a year trying to heal a painful crack in one of my heels and I decided to give this hoof healer a try. Within a day, my heels were noticeably softer and smoother. I have already made another purchase and will be making many more! These products are life changing. Thank you Kristin! I am forever grateful!" —Etsy Customer
Get it from Pickle's Potions on Etsy for $12+ (available in three scents and two sizes).
Pickle's Potions is a woman-owned small business based in Wayne, Maine.
43. A Rimmel mattifying primer, so you don't have to worry about constantly touching up your T-zone throughout your day. This hydrating base is designed to help deliver a matte finish to your makeup look and lasts for up to eight hours!
Promising review: "If you are an oily person like me this is for you!! I put this on, then wait maybe two minutes, then I put my foundation on and the rest of my makeup. I have worn makeup with this all day and night — no oils come through, no makeup smudge, nothing. This is a game-changer if you like the matte look!!! This has lasted me over a year." —Shaina
Get it from Amazon for $5.97.
44. Fresh's Rose & Hyaluronic Acid Deep Hydration Toner, which if you don't already have a toner on your skincare regimen, you won't regret starting with this one. An alcohol-free formula helps keep your complexion glowing by reducing dryness, dull skin, and the appearance of pores. Next step, moisturizer!
Promising review: "At first I was worried about this product when I first purchased it because I thought the price was too expensive and wouldn’t work on my dry skin. I bought the mini size one to test it out and so far this toner has been very hydrating to my dry skin. Best purchase I ever made, as it doesn’t dry out my face or make me break out. It leaves my face feeling smooth. Highly recommend getting this product." —Sephora Customer
Get it from Sephora for $27+ (available in two sizes).
45. A moisturizing and vegan Maybelline concealer that'll deliver 12 hours of buildable medium coverage, in case you need a quick fix for under-eye circles.
Plus, it's designed with an antimicrobial cushion applicator for mess-free application!
Former BuzzFeed shopping editor Kayla Suazo writes: "I still don’t know how a $7 tube of concealer (I use the Neutralizer shade) beats out the more expensive ones I have stuffed into my vanity, but it does. It’s not too creamy or thick, yet it still gives solid coverage without the cakey feeling. When I am done with my entire routine, my eyes look lighter and brighter, but not in a way that’s totally obvious — even when photos are taken and the flash is on. Basically what I am saying here is this is a staple beauty product that, IMHO, deserves a place in every makeup bag!"
Get it from Amazon for $7.69+ (available in 18 shades).
46. The viral Il Makiage foundation that's all over your IG and TikTok feeds, which boasts a different level of witchcraft considering all you have to do is take a quiz and they'll match you to *your* perfect shade.
And if you don't like your shade, you can exchange or return it for FREE and without a hassle. So, take the quiz, get your correct shade, and enjoy how seamlessly this foundation flawlessly matches your skin.
Promising review: "This is my first time purchasing a higher-end foundation. I’ve never been a foundation fan but after hearing such positive reviews, I just had to try it. I used it for the first time last night and I was shook. Like shook to my core 😂 I couldn’t believe that just a tiny bit of foundation went a long way and it actually looked natural! Obviously you could tell I had makeup on but I didn’t feel like my face was cakey or like that 'eh' feeling when you have too much makeup on. I felt like my face looked flawless which is awesome because I have dark spots on my face! Which is actually surprising because all I did was take a quiz! Concealer...I’m coming for you next. 🤣 I 10/10 recommend this foundation to anyone who’s just starting out and feel like they won’t look natural wearing foundation. Just get ittt!"—Catherine T.
First of all! What??? This is magic😭🙌🏾🙌🏾 I can’t even get the right shade in stores! It doesn’t transfer, even with masks. It’s worth it! I got the concealer and foundation." —Tashea R.
Get it from Il Makiage for $45 (available in 50 shades).
Apple News thumb via @ilmakiage on Instagram.
47. The Stila One-Step Color-Correcting Facial Serum, which is designed to help you color-correct and brighten your complexion by combatting redness and dark spots with a nourishing blend of vitamins, minerals and antioxidants.
The reviewer above used this facial serum to cover up a bad sunburn!
Promising review: "I think this is a wonderful product and I highly recommend it to anyone who fights facial redness. I sometimes wear it alone, but under cream foundation and light powder it works even better. I was totally amazed at how much it evened out my skin tone! And honestly I didn't think it could be done." —UGdg
Get it from Amazon for $36.
48. An octopus-shaped blackhead-removing stick that'll help disappear blackheads and excess oil from your T-zones effortlessly, so you can walk around with confidence. It's basically like having your own tentacled familiar!
Promising review: "After just two days of use, this adorable little octopus has done wonders for me; smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $11.52.
49. The Skinergy Skin BHavior Resurfacing Essence, which boasts an acne-fighting formulaic blend of retinol, niacinamide, vitamin C, hyaluronic acid, and salicylic acid for results you can actually see. Use this treatment to help reduce the appearance of darks spots and blemishes, as well as preventing breakouts. Getting a glowing complexion without an expensive trip to the aesthetician? Yes please!
Promising review: "WOW! Not even prescription acne medication has been able to control my acne and scarring the way this has. In addition, my skin looks brighter and smoother and almost glows! HIGHLY recommend this product!" —Maurylyne
Get it from Skinergy Beauty for $54.99.
Skinergy Beauty is a Latine-owned small business that specializes in creating inclusive skincare and beauty products for all skin types.
50. A blurring setting powder — if you've been looking for the end-all-be-all of finishing powders, this loose powder leaves your skin glowing with a smooth, matte finish that actually lasts. Excuse me, I'd like to talk to the witch or wizard who brewed up this little potion!
Here's what BuzzFeed Shopping writer Jordan Grigsby has to say about this setting powder: "I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. Im gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!"
Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni
Get it from Sephora for $30 (available in two finishes).
One/Size is a Filipino- and queer-owned small business founded by MUA Patrick Starr with a mission to make sure that makeup is truly, one size fits all.
51. Orr a more affordable alternative, the Coty Airspun loose face powder just perfect for setting your makeup with a translucent finish to keep it looking blemish- and oil-free with a softened, matte appearance.
Promising review: "It's perfect!!! It comes with so much product, and the puff it comes with is pretty handy. The application is smooth. My makeup came out flawless. I set my makeup with this and worked out right after. THERE WAS NO SEPARATION, NO CREASING. This powder blessed me. GOD BLESS." —andrea
Get it from Amazon for $12.07+ (available in four shades and packs of two or three).
52. A heat-activated anti-frizz treatment that goes in your hair prior to blowdrying and with a combination of literal hair wizardry, moisture repellent, and anti-humidity to deliver serious, can't-believe-it-until-you-see-it results.
The short version: it works like an keratin treatment.
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45
Get it from Amazon for $28.
53. Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil which boasts a powerful blend of ingredients to help reduce the appearance of fine lines, redness, dryness, and even dullness! Definitely add a few drops of this to your bubbling skincare cauldron if you want to end up with moisturized, radiant skin without any greasy residue.
Promising review: "I bought the sample size to try it first and couldn't stand the smell but used it anyway. WOW! Can I tell a difference! My face is normally extremely dry and flaky but not since I've been using the oil. As I said, I do not like the smell but I love the way it makes my face look and stay hydrated." —Fillyjo
Get it from Sephora for $40+ (also available in a larger size).
The reviews for this post have been edited for length and clarity.