Olivier Rousteing recently posted this short clip from the Balmain x H&M collab promo video, featuring Kendall Jenner.
It looks like it was a fun shoot.
She even twerks, with the encouragement of her fellow Balmain-clad peers.
And does this modern interpretation of the Macarena.
But, as always, there are divided opinions, as expressed by these two Instagram comments.
So far, reactions have mostly been positive.
And others found the whole thing cringeworthy.
You can watch the full promo video here:
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What's your reaction?
vote votesShe looks like she is having fun, I love it.
vote votesSo much second-hand embarrassment.
vote votesThe Kardashian-Jenner clan needs to stop appropriating black culture.
vote votesI can't wait to give my money to the Balmain x H&M collab.