First it was the "Double Down," then it was the "Double Down Dog," and now it's the "Scoff-ee Cup."
This edible coffee cup was invented in a partnership with food scientists at The Robin Collective to coincide with the launch of KFC's Seattle's Best Coffee across its U.K. branches. The cup itself is made of biscuit, which has been wrapped in sugar paper and then lined with a layer of white chocolate, which melts over time, softening the biscuit enough to melt in your mouth.
On top of that delicious blend, a spokesperson for The Robin Collective told The Telegraph that the cups are also infused with a selection of "mood improving aromas," like "coconut sun cream," "freshly cut grass," and "wild flowers," which "evoke the positive memories we associate with warm weather, sunshine and summer holidays."
Unfortunately, at this time, the "Scoff-ee Cups" will only be available in a limited number of U.K. stores, as the experimental packaging drink is still in the developmental phase, but here is what it actually looks like in person: