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What Businesses Need To Know About Yelping On Yelp
If you’ve ever looked for a cozy Italian restaurant in your neighborhood, a dentist near your new office, or a pet groomer who knows just how to make your Labradoodle look his best, chances are you’ve visited Yelp.com. With more than 108 million unique visitors per month, Yelp is billed as “an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know.” It sounds great, but business owners know all too well that a lousy review on Yelp can do a lot of collateral damage to their profits.
Yelping at Yelp: How You Handle Negative Online Reviews Can Leave a Lasting impression
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