As dads throughout the ages have long known, one thing is not safe when you have kids: your balls.
Little kids have an uncanny ability to kick, punch, elbow, and headbutt the, uh, region on a near daily basis.
So, in order to combat this problem, Fridababy — the company behind NoseFrida the Snotsucker — has made the world's first kid-free underwear, called FridaBalls.
Chelsea Hirschhorn, co-founder and CEO of Fridababy, told BuzzFeed the idea was sparked by the punishment her husband received at the hands (and feet) of their sons.
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"I didn’t take his complaints too seriously at first (I mean, I birthed these kids from my own body, so it’s tough to compete with that frame of reference), but after witnessing one particularly rough incident, I decided to investigate and found 3 million videos on YouTube of dads 'taking one for the team.' I was convinced – this is a real problem that needed a solution."
According to Hirschhorn, the underwear is comfortable. "We took inspiration from sports padding and then modified the structure to increase style and comfort."
