Parents·Posted on Mar 19, 2019Moms, It's Time We Had An Intervention About All The Letter Boards"If a mom is on Instagram and doesn't own a letter board, does she exist?"by Mike SpohrBuzzFeed StaffLinkFacebookPinterestTwitterMail 1. Moms, we need to talk. View this photo on Instagram 2. What is the deal with all the letter boards? View this photo on Instagram 3. A few years ago I don't think I knew even one mom who had a letter board (let alone posted messages on it to Instagram). View this photo on Instagram 4. But now... View this photo on Instagram 5. ...all of a sudden... View this photo on Instagram 6. They're everywhere! View this photo on Instagram 7. I mean, my wife even has one! View this photo on Instagram 8. What happened exactly? Did you all get together at some secret mom convention and decide to go out and buy letter boards, like, immediately? View this photo on Instagram 9. I mean, the letter board craze has even caught on in other countries! View this photo on Instagram 10. It's hard to pinpoint when it all started, but the first Instagram post tagged #LetterBoardMom is from October 1, 2017. View this photo on Instagram 11. Now moms were already going gaga for letter boards before that, of course (IRL and on Instagram), but it's an interesting data point at least! View this photo on Instagram 12. Don't get me wrong, I'm not criticizing anyone who is having fun with these letter boards. View this photo on Instagram 13. I've definitely laughed at a bunch of these. View this photo on Instagram 14. And I've appreciated seeing moms make statements on important issues. View this photo on Instagram 15. And offer support to other moms. View this photo on Instagram 16. Even if I do, ahem, see a bunch of these letter board photos every time I log onto Instagram. View this photo on Instagram 17. But seriously, moms, what's the deal with the letter boards?! View this photo on Instagram 18. You can tell me, I won't tell anyone! I promise! View this photo on Instagram 19. Because, well, what 👇 she said. View this photo on Instagram