Skip To Content
  • Viral badge

This Makeup Artist Turned A White Woman Into A Black Woman And Everyone's Mad

Well, if it looks, smells, and tastes like blackface, it's probably blackface.

The Instagram account @paintdatface recently posted this makeup look transforming a white woman into a black woman.


Along with the image, the makeup artist included a "disclaimer", stating that the look wasn't about "a race change" but rather about celebrating other cultures.


The caption reads: "DISCLAIMER. I want to clearly express the sincere place I am coming from with this transformation. As an artist and visionary, I can become bored of the 'glam' and done-up looks that we find all over social media, my page included. I struggle to remain challenged, and as a result of that, my posts have become more manufactured than authentic.

"This is a transformation that I've been holding back from releasing for a while now, solely because of the fear I've had of people turning it into a racial scandal against me. THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman's culture. I believe we live in a society nowadays that seeks any reason to stomp around town with a picket stick in their hand, fighting ABOUT something, rather than FOR something (and yes, there is a difference!).

"I didn't want this to become another reason to stir up negativity. This is, by far, the proudest I've ever been of my work and I'm so fortunate to have created it with @annathorsell, who trusted my vision from the very beginning."

Following backlash, @paintdatface made their Instagram private, but not before Twitter got ahold of the post and collected the receipts.

Most people were disgusted by the literal blackface going on.

@tea_bing @rihonardo 1) it's blackface 2) black women are not fun costumes you can try on 3) the artist should have…

📞Hello Paintdatface ..... WOC called and we want our MELANIN back 😡 #appropration #blackface #BlackGirlsAreMagic…

@_zolarmoon Blackface by any other name is still blackface 🤷🏿‍♀️

If u gotta give a disclaimer you knew it was wrong to begin wit. Dumb ass bitch...coulda just got a ethnic model..t…

While others tried to defend @paintdatface, by claiming it was done in the name of art.

@ArtsyPoet @rihonardo @NalediMashishi Because that's not the point. The point he said was to see what makeup can do.

@_zolarmoon @emgleffler But when a white woman uses tanning lotion and gets really dark it's okay. Think of her as…

Though people were really just not having it.

@IVGuerraFelix @ArtsyPoet @rihonardo @NalediMashishi It is blackface under the guise of art. It needs to stop. You…

A tan isn't black face Sara. Just sit this one out mk? Thanks.

But tbh, almost everyone was just wondering why the makeup artist didn't use a black model to celebrate black culture.

@rihonardo If you trying to celebrate black culture, why the fUcK WOulD yOu UsE a WhIte moDeL !?!

@rihonardo Then why didn't they just........use a POC......

@rihonardo @NalediMashishi Why didn't he just use a black person? Why did he have to turn the white girl black to c…

And, well, why exactly white people were even commenting about something that isn't their issue.

non blacks interacting with this tweet as if they don't do vocal and digital blackface everyday

  1. So, do you think this makeup transformation is right?

Oops. Something went wrong. Please try again later
Looks like we are having a problem on the server.
So, do you think this makeup transformation is right?
    vote votes
    Yes, it's makeup. They were just showing off their skills.
    vote votes
    No, it's wrong on all levels. They should've gotten a black model.
    vote votes
    Meh. It really doesn't bother me.

BuzzFeed Daily

Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

Newsletter signup form