In July of 2011, Netflix had the game beat. With low monthly prices, unlimited DVD watching time, free shipping, hell even I was ditching Blockbuster for it.
And then came the downfall.
Netflix raised their prices, and introduced "Quikster" as the new name for their DVD-Through-Mail service. Is it just me, or does that sound like a Canadian referring to a "Quickie"?
BUSINESS 101: When you are in a normal, expanding condition, you DO NOT CHANGE YOUR OPERATING BASIS.
Apparently someone didn't get that memo to Netflix's CEO, because here's what Netflix's stock price looked like after the announcement:
Ouch.
After that debacle, Netflix's CEO Reed Hastings publicly apologized for his misdeed to humanity. You can check it out here (if you have the stomach for it):
http://blog.netflix.com/2011/09/explanation-and-some-reflections.html
Now, we're not totally trying to tear down Netflix here. Since then, they've repented and have changed their ways. But god help them if they re introduce Quikster.
Full article here: http://www.stock-marketeers.com/netflix-stock.html