There's a formula for a certain kind of Apple product ad, art director Bryan Evans noticed: product + product name + optional hands. What if other companies advertised their products the exact same way? Well, this.
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Of course, this kind of ad can probably only work for truly iconic brands and products. And at this point, the once-refreshing minimalism feels safe — conservative, even: There is the product and the brand and nothing else. That doesn't seem so radical anymore.
