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Share Or Die

I guess this is one way to get people to share your stories.

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AdWeek is trying out some new roadblocks — asking you to share an article to continue reading it, in one version. Or in another, giving the choice to answer a survey question or share the article with Twitter, Facebook or Google+, in order to continue reading.

I get that AdWeek is trying to stay free while still making enough money to produce good content! But forced sharing is like holding a gun to someone's head when they know you don't have any bullets in it — they're probably just going to walk away. It's what I did.

Update! Google, who runs the Consumer Surveys system that AdWeek is using here, told Nieman Lab it's a bug in Scott Kidder's case, where he only saw the option to share to continue reading. That said, don't be surprise when somebody else thinks this is a dandy idea. More here, from Poynter. (↬↬↬↬↬↬↬↬↬↬ Scott Kidder)