Fixing The Release Window System

It’s borderline conventional wisdom that the release window system for movies and TV shows is archaic, but this is a nice little summary of how to fix it: “If a movie performs so well that people keep flocking to theaters, DVDs should wait. On the contrary, if the movie bombs, it should be given a chance to resurrect online, quickly, sustained by a cheaper but better targeted marketing campaign mostly powered by social networks.”

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