Fixing The Release Window System

    It's borderline conventional wisdom that the release window system for movies and TV shows is archaic, but this is a nice little summary of how to fix it: "If a movie performs so well that people keep flocking to theaters, DVDs should wait. On the contrary, if the movie bombs, it should be given a chance to resurrect online, quickly, sustained by a cheaper but better targeted marketing campaign mostly powered by social networks."

    Matt Buchanan
    by Matt Buchanan

    BuzzFeed Staff

    Fixing The Release Window System

    mondaynote.com

    It's borderline conventional wisdom that the release window system for movies and TV shows is archaic, but this is a nice little summary of how to fix it: "If a movie performs so well that people keep flocking to theaters, DVDs should wait. On the contrary, if the movie bombs, it should be given a chance to resurrect online, quickly, sustained by a cheaper but better targeted marketing campaign mostly powered by social networks."