Apple's Favorite New Typeface

    It's called Avenir, and it's in two of the most important apps in iOS 6: Maps and Siri. "It was designed by Adrian Frutiger in 1988, inspired by two old school typefaces created in the 20s: Erbar by Jakob Erbar and Futura by Paul Renner."

    Matt Buchanan
    by Matt Buchanan

    BuzzFeed Staff

    Apple's Favorite New Typeface

    gizmodo.com

    It's called Avenir, and it's in two of the most important apps in iOS 6: Maps and Siri. "It was designed by Adrian Frutiger in 1988, inspired by two old school typefaces created in the 20s: Erbar by Jakob Erbar and Futura by Paul Renner."