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The 12 Types Of Millennials

At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults. Each group is largely defined by its reaction to three major forces: the economy, globalization and social media. Those, combined with an array of other experiences and lifestyle choices, have led to the emergence of these 12 millennial groups:

maamzies 9 years ago

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