It is no surprise that people think that politicians only care about the photo op, how we look, or how we are presented, and not about substance."Because so often the terms of trade of politics – the way it is discussed and rated – has become about the manufactured, the polished, the presentational. This is not new but it has got worse."Politicians have fuelled it. The media feed it, but this political culture is a disaster for the country. Because let's face up to something: this has become a game that fewer and fewer people are watching, or believing."The public's antennae for the artificiality, the triviality, the superficiality of politics is more highly tuned than ever. And unless we stand up and say that we want to offer the public something different, more and more will simply turn off.