If you hit the wrong key while reading The Australian you're in for an awesome surprise.
Instead of a boring, old 404 message there's now hilarious fake quotes from Aussie politicians lamenting the broken link.
The paper had built the perfect political 404 generator.
They're all amazing.
The mastermind is the newspaper's Strewth writer James Jeffrey, who told BuzzFeed News that he came up with the messages at the suggestion of his boss.
"A couple of months ago our CEO Nicholas Gray had the idea. The Financial Times website did it explaining economic thought [in their 404 messages] and it was very droll," said Jeffrey.
"He said, 'Do you reckon you could do it?' and I said, 'I sure as shit could.'"
"I went to the shed at the end of the garden with a bottle of red and smashed them out."
When asked for his favourite, Jeffrey said probably Rob Oakeshott: "I have a soft spot for (him) because it felt like it took part of my life."
Jeffrey said he hoped it meant The Australian would do other "fun, stupid digital things."
TBH they should because these are A+.
Even the ABC's managing director used it as a chance to sledge the newspaper for its recent coverage.
Head over to the Australian's page right now and waste your day flicking through the 404 generator.
Mark Di Stefano is a media and politics reporter for BuzzFeed News and is based in London.
Contact Mark Di Stefano at firstname.lastname@example.org.
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