The election is going down to the wire and The Sun has made it clear who its supporting. In its final push it brought back that photo of Ed Miliband struggling with a bacon sandwich.
Naturally, people were angry, so everyone started posting their awkward food photos. And #JeSuisEd was born.
Because the struggle of eating a sandwich is very real.
Looking prime ministerial while inhaling a bread-based lunch is tough.
#JeSuisEd has some powerful supporters... like Abby, the founder of the #Milifandom.
And this woman shoving a Subway sandwich in her mouth.
Miliband lovers were smashing burgers in solidarity.
Other times it was any old food product laying around the house.
What about booze?! Oh yeah, #JeSuisEd supporters were getting on the wines.
They were pissed off at The Sun.
Labour supporters also apparently love fruit.
... of goodness.
The selfies really do prove no one looks good eating.
But that doesn't matter because sandwiches are bloody delicious.
And no one deserves to be haunted by a photo from years ago.
The movement looks scrumptious tbh.
Even animals look like total dorks eating food.
This cat? Yeah, un-prime ministerial dork.
This guy knows the struggle.
Others went for a more creative approach.
Will #JeSuisEd be the election clincher and bring good fortunate to Ed?
Look, maybe it will and disgusting food selfies might become ~a thing~.
Because who has time for clean eating? Clearly, not these people.
Mark Di Stefano is a media and politics correspondent for BuzzFeed News and is based in London.
Contact Mark Di Stefano at email@example.com.
Got a confidential tip? Submit it here.