A Starry World Of Technology

Computer manufacturers are now spending a lot of money to market their products as the competition grows stiffer and more intense by the day. That is why a lot of them are already signing up celebrity endorsers to associate their products with these famous people. In turn, these companies gain brand recognition and recall.

Computer manufacturers are now spending a lot of money to market their products as the competition grows stiffer and more intense by the day. That is why a lot of them are already signing up celebrity endorsers to associate their products with these famous people. In turn, these companies gain brand recognition and recall.

Turn on the television and watch season enders of top-rating shows and special events like the Super Bowl and you'll spot a celebrity or two not hawking food or clothes, but gadgets and gizmos to appeal to tech-heads who love pouring money on gadgets and accessories like the USB 3.0 docking station. A lot of them have considered their endorsements of tech products as a boost in their careers too. Here is a look at some of them:

Giselle Bundchen

The Brazilian supermodel with legs that go on for days spiced up the Mac vs. PC wars in the early 2000s by siding with Mac. She was one of the stars that was signed up for the "Get a Mac" campaign by Apple. It was a love it or hate it campaign, but the results were clearly in favor of both Bundchen and Steve Jobs' company. The campaign was so effective it resulted in about 65 versions running for about a year. Her version was that of getting better results when you use a Mac for editing movies instead of a PC.

Dan Marino

This NFL superstar from the Miami Dolphins has worked with Samsung, not only endorsing its large format displays but also their corporate social responsibility program running in the US and Canada called Four Seasons of Hope. To date, this program has raised about $7 million with the help of Marino. The Korean tech giant has counted on Marino’s sports hero appeal to convince people who invest on a Kanex USB 3.0 docking station and Mac gadgets to convert to Samsung, with moderate results.

Gwen Stefani

The lead singer of the famous band, No Doubt has partnered with HP to design digital cameras. HP sold about 3,000 units of the Photosmart R607 Harajuku Lovers Line. The line was quirky and cute with accents and katakana characters and included accessories that were also designed by Stefani.

James Franco

He is currently one of the hottest stars in Hollywood. His endorsement of the Samsung Galaxy Note 10.1 has enabled Samsung easy entry into the minds of mainstream America, letting them know that there are other products made outside Cupertino, CA.

Jerry Seinfeld

He was enlisted by Microsoft as an answer to the “Mac vs. PC” ads by Apple. He was one of the well-known TV stars and they hoped he would help revamp Microsoft’s image. However, this campaign did not go well as the company’s image remained the same.