Kool Keith plays sort of a villian here, claiming that female MCs will never "work," and of course they end up kicking major butt!
It's important to note that two years prior to this ad, Kool Keith wrote the song "Plastic World," in which he raps, "As I do see soda, wack, rugged beer commercials / Some Rappers are brought up puppeteered like the Ninja Turtles." So I guess everyone has their "sell out" price?