DRINK TO YOUR HEALTH: NEW COFFEE INTRODUCED TO BE ALL NATURAL

Organic and natural black coffee daily to avoid any negative effects!

THE NEW COFFEE TREND : INTRODUCING THE ALL NATURAL COFFEE

If you have a daily coffee habit, this is something that should be buzzed about: A new bottled coffee leading to good health due to its all natural ingredients.

Through research, many coffee products are high in calories, low in caffeine and likewise very sweet. Sometimes, the coffee even has a funky taste to it.

However, that is in the past now. Introducing the new trend of bottled coffee that is made with all natural ingredients. It is called, 'The Secret', which an improvement from the 'Marley's One Drop Coffee."

The Marley's One Drop Coffee was ranked one of the sweetest, with high calories and high caffeine coffee drink. However, after their huge downfall, they came back again improving the beverage. Now The Secret is made with brewed black coffee beans, making natural black coffee. Then, the process goes on to using reduced-fat milk, and natural sugar. This makes the coffee all natural and not too sweet as other coffee products.

They have created a product which gets people to buy their coffee through the Marketing Concept. They Identified an opportunity in the market, which was that people were looking for an organic and natural coffee which they could consume daily, without it having any negative effects. Afterwards, the company ensured that this was not already in the market. They saw that no other company had taken this idea and opportunity and had put it into action. Formerly, then they created it. They made the all natural black coffee with successful plans that could have made an accomplishment in the market for the consumers and it had.

This is easy to find and buy at the grocery store, as specially for their Target Market. This specific product is seen in the Differentiated Market, which only targets to a specific group of people NOT everyone. They target people who are concerned for their health and conservative and aware of what products they consume. The amount of sweetness, calories and coffee itself all comes into count when finding the best coffee. Their target market is focusing and great for people who like to consume healthy products, which has not many calories. Who try their best to find products that are as natural as they can be. Here, 'The Secret' provides that to those who are concerned. This is one of the best coffee brands selling out in the market faster than ever! They are making their way in the field. Therefore, if you are a person who daily consumes coffee, this would be a great option for you to consider. As it not only is natural and organic but it takes further steps to take their consumer's health's in consideration.

'The Secret's' Marketing Mix is one of the best and has high ranking of satisfaction in the consumers. The price of the coffee is extremely affordable, for all its benefits included. It ranges around Rm 20-25 depending on its bottled coffee sizes. They also regularly have promotions and have a large advertising budget with lots sales promotion and publicity from the media, which helped spread the awareness and create "hype" for the new all natural coffee beverage that is good for health. The Secret can be found at any grocery stores and markets, as consumers are demanding highly for the product.

Will this by a start to everyone conserved over what they consumer? Or would it be only worthwhile. Will people get tired of having black coffee for a long period of time? I guess we would have to wait and find out. But for now, go and try it out and let us know what you think in the comment section at the bottom!

The roasted coffee beans for 'The Secret'.