We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A set of Lilac St. false lash segments that last for up to *10 days*. Just apply the mascara-like glue to the underside of your lashes and attach the segments wherever you'd like additional length and volume — behold! You've got natural-looking lash extensions for MUCH less.
I've worn these lashes, and tbh I'm never going back to strip lashes again! These look much more natural, are easy to apply, and don't budge until removed!
Promising review: "I absolutely LOVE these lashes!!! I used to get professional eyelash extensions but due to my work environment in a kitchen/ restaurant they were difficult to maintain so I started experimenting with lashes at home. I have tried all the other top lash cluster brands and Lilac street is #1!!! So easy to apply, remove band is is so nice and thin, flexible length and curl — perfect. Look like extensions!!!! Literally take five minutes to apply and last sooo good!!!!! Please try these! I use Volume 12 so lightweight and comfortable!!!!!" —Jennifer M.
Get the original lashes from Amazon for $12.95 (available in lengths from 10mm–16mm), and get the lash glue for $16 (available in black and clear). You can also get a starter kit (including 10mm and 12mm lashes, glue, and applicator) for $38.
Lilac St. is woman- and AAPI-owned btw!
2. Naturium Phyto-Glow lip balms, which give the Summer Friday Butter Balms a run for their money, thanks to their super hydrating (and vegan) shea and cupuacu butter formula, glass-like gloss finish, and the scent and color options. Stock up on your faves for under $10 a pop!
Promising review: "It all started in November of 2022, on a trip to NYC, when I lost my Summer Fridays lip balm to the M line subway floor (RIP Vanilla Beige). As I was set to start school soon and simultaneously step away from my job, the funds were looking rough, and I couldn’t justify repurchasing a $24 lip balm. After a nearly year-long period of mourning, I was ready to consider an alternative option, and stumbled upon this gem. Let’s just say I’m a big fan; similar feel on the lips, nice vanilla flavor, and less than half the price (depending on where you purchase it). Definitely recommend trying it out if you need a good lip balm. I will be purchasing some of the tinted options, too." —Ciara
Get it from Amazon for $9.99 (available in clear, plus four tinted shades).
3. A L'Oreal *eight-second* lamellar water rinse-out treatment reviewers swear by for next-level shine, softness, and just all-around "is THIS my hair?!"–ness — without doing an expensive in-salon treatment.
Shine in a silicone-free product?! Dreams really do come true. Reviewers with everything from stick straight to 4C curls love this product.
Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would of thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one because of the alcohol consumption. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $8.20.
4. Maybelline's Cheek Heat gel-cream blush, a user-friendly and super buildable formula you can just tap-tap-tap into your skin for a gorgeous flush of color, whether you're going for a natural look or an on-trend bright blush look. Reviewers say if you're a fan of Glossier Cloud Paint, you'll be a fan of this, too. (And you'll save money while you're at it!)
BuzzFeed Shopping writer Emma Lord says, "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!"
Promising review: "Throw all your other blushes away. This one is creamy, not greasy, takes just a dab and lasts all day. What more could you want? The only thing that would make it better is if it were free or they sold in like beer in the six-pack. Knowing makeup companies like I do I will order several more because they will soon discontinue the BEST blush ever made regardless of how well it sells. Am I not right? Clinique had an excellent crème blush similar to this one for YEARS and then one day....POOF!! GONE!!! So try it and then buy some extras 'cause you know tomorrow it'll be gone." —Velma Martin
Get it from Amazon for $5.94+ (available in six shades).
5. Cosrx’s snail mucin repairing essence that may seem like it would give you the ick, but is totally worth adding to your routine. No snail-like results here: Just pat it in the evening, and you’ll be appreciating the moisture boost right away, without dropping money on pricey moisturizer after moisturizer. Reviewers say it helps with acne, inflammation, peeling, fine lines, and even eczema!
I loooove this essence for whenever I need an added boost of hydration. It absorbs into the skin beautifully!
Promising review: "This product is everything everyone says it is and more. If I could recommend one product that is the key to glass skin, it would be this. It gives an immediate glow, and makes the skin look so supple and healthy. The texture wasn't off-puting for me, but it is a bit slimy and stringy when you first pump out the product. It absorbs pretty quickly and doesn't leave a sticky residue, and it is unscented. Can't say enough good things about this product and the brand. You need this product in your life!" —Sarah Deeb
Get it from Amazon for $13.55.
6. Hyalu-CICA Water-fit Sun Serum, a lightweight SPF 50s+ PA+++ sunscreen from Skin1004 (the K-beauty brand behind the cult-fave Zombie masks) that feels like a high-end skincare product instead of an SPF. This formula has a moisturizer-like texture, contains powerhouse skincare ingredients like cica, niacinamide, and hyaluronic acid, feels breathable on the skin, leaves a dewy finish, and (reviewers agree!) it doesn't have a white cast, so applying it will feel like less of a chore.
It's also reef-safe.
Promising review: "This is the absolute best sunscreen I have ever used in my life, and that comes after many years of testing different kinds from both the US and other countries. I have very sensitive skin and also recently found out I have rosacea. I have figured out that the combination of chemical sunscreens in this formula is the least irritating to me. On top of that, there are additional ingredients like niacinamide, birch bark, centella and green tea that are all soothing for my skin. I normally get a “tight” feeling while wearing sunscreen, or an increasing irritation, or even slow burning. I don’t get any of that with this sunscreen, and I can even wear it on my eyelids without irritation. This is also unscented and comes in a pump design. It’s a very flat tube that fits easily in my purse for reapplication. I’ve already increased my sunscreen usage dramatically because I know I’m not going to be irritated, and the tube travels easily. 1,000% recommend this for sensitive or oily skin, or people who are having issues with rosacea who want to try chemical sunscreens." —JessGrrl7
Promising review: "I have oily, acne-prone, semi-sensitive skin and this product is my favorite skincare product EVER. EVER!! It doesn't leave a white cast, it makes my skin feel so soft, it does not make me look greasy, and it doesn't mess up my makeup!! Honestly it feels so good I'm tempted to use it in my nighttime skincare routine too." —Melissa Dixon
Get it from Amazon for $17.
7. A bottle of Elizavecca Hair Treatment for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair is what I'm saying. Some reviewers say it's even BETTER than Olaplex, which is over three times the price!
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like. And btw, This is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by (and it looks damn cool).
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.77.
8. Elizabeth Mott's cult favorite Thank Me Later eyeshadow primer to keep your favorite eye makeup look on lock all day AND all night even during your sweatiest summer BBQs, outdoor parties, those hot-hot-hot commutes, and more — *no* creasing, *no* budging. That's right, you will NOT have to reapply before your evening plans.
Promising review: "This stuff is MAGIC. During the summer months when it's 100 degrees, my eyeshadow and eyeliner would be melted into my eyelid creases halfway thru the day and I was having to constantly fix it. This primer will keep your makeup looking fresh for 24 hours. No eyelid creases ALL day and into the night. Even fell asleep with my makeup on and it was the same in the morning! This has become a permanent staple in my makeup bag." —Katie
Get it from Amazon for $13.99.
9. Maybelline Instant Age Rewind Dark Circle Eraser to completely conceal dark circle, fine lines, and puffiness under the eyes while treating them with goji berry and haloxyl — all at a drugstore price. You've heard so many people love this; don't you think it's worth a try?
Promising review: "I have tried so many concealers & they all end up caking up and settling in the lines under my eyes 😭😭😭. I recently decided I would try this because of all the makeup tutorials I watch and OMG!!!!! I use this under my eyes to cover up my dark circles. The coverage is fantastic, it goes on so smooth and I really like the applicator! This is such an amazing makeup product it's hard to believe it's so inexpensive. I'm super happy I tried this concealer...... I am in no way a makeup artist, just a makeup lover but this concealer delivers exactly what all the professional makeup artists claim it delivers. This is definitely my new go to under eye concealer!!!!" —RobinX
Get it from Amazon for $6.99+ (available in 18 colors).
10. An exfoliating mitten so you can scrub off dead skin cells and reveal softer, smoother skin during your Everything Showers for just-came-from-the-spa results. Just lather up and (gently!) massage your skin — reviewers say this is great for preventing ingrown hairs, helping reduce KP, and using before applying fake tan!
Several reviewers say they just throw theirs right in the washing machine to clean it! They also make a smaller one designed for the bikini area and a long, narrow back scrubber for hard-to-reach areas.
Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg
Get it from Amazon for $7.99+ (available with one or two mittens).
11. Skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by — not to mention the fact that using them is weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect (just like...or better than...the more expensive Hanacure).
Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (aka egg white) and aloe formula.
Promising review: "I was gifted the Hanacure masks and loved them but they're just way too pricey. I heard SO many wonderful things about the skin 1004 zombie mask and at about $2.50 a pop, why not?! Let me tell you, this mask is just straight up magic. I didn't notice any changes to my skin immediately but a few hours later when I looked in the mirror I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? don't get me wrong, the Hanacure mask is amazing and magical too but it's expensive and impossible to maintain the twice weekly mask schedule recommended. This Zombie mask is every bit as magical with better results in my opinion. And it's super funny. A lot of the reviews mention a bad smell which I was worried about but I didn't notice a smell and I'm so sensitive to smell I can't used scented lotions, lip balms etc. Bottom line, this is better than Hanacure both price and results wise." —Dana Dane
Get them from Amazon for $17.90.
12. L'Oreal True Match Lumi Glotion, a fan-favorite, glycerin-infused illuminator you can mix in with moisturizer or foundation, wear as a base under makeup, *or* apply as a highlight or bronzer for a natural looking (and not glittery) glow — especially if you're not looking to drop a fortune on Drunk Elephant Bronzing Drops.
Promising review: "I used this with my Olay Regenerist Cream (it helps with my wrinkles) I mixed it and it does a great deal of shine! You should buy if you're looking for a Drunk Elephant Bronzi Drops substitute! Way better than drunk elephant." —raegan kuball
Promising review: "I actually like this glowy lotion better than the drunk Elephant one, and I have both. This goes on smoothly and not greasy. It leaves you very glowy with a beautiful tan, and works well with makeup on top if you so wish. Lasting power too. Recommend." —ggvega
Get it from Amazon for $12.99+ (available in four shades).
13. A Shea Moisture manuka honey mask packed with powerful ingredients like mafura oil, shea butter, baobab oil, African rock fig, and honey (duh!) to lock in moisture and definition. One cosmetologist reviewer says it's comparable to salon deep conditioners!
Promising review: "Better than the expensive K18 and Olaplex. I recently spent $70 on a hair mask; because my hair has been in need of some love. I won’t name it because I don’t think I can but I thought it’s 70 bucks so it must be good. It was NOT. I didn’t hate it but it didn’t do much for me. So I thought screw it let me try something more natural and drugstore. I saw the good reviews on this so I thought, “why not?” And now I have my new favorite hair mask. So moisturizing. Makes my hair so soft. It’s VERY thick. But that’s what I wanted. If you’re looking for deep Hydration, look no further." —Kirstin
Promising review: "I don't usually leave reviews, but I had to because I love this conditioner so much. I have EXTREMELY dry 4c hair. It's very picky with products. After getting to know my hair, I noticed that my hair only like products that get absorbed into the hair right away. If it leaves a coating over it, then my hair is not going to like it. It might even feel super soft for a day, but then it get extremely dry after. Even though this product is super thick (so thick that the cream stays in the jar when you flip it upside down), my hair absorbs everything and it stays super moisturized for 2–3 days after. I used this on my hair about two days ago. Today, I touched my hair expecting it to feel dry like always, but it felt like I just moisturized it. MIND BLOWN. It also smells AMAZING. It smells more like a fruity, sweet, and creamy perfume fragrance rather than a hair conditioner. It almost reminds me of Mon Guerlain. Literally the nicest smelling hair product I've ever used. 10/10" —Khady Ndiaye
Get it from Amazon for $11.49.
14. My all-time desert island holy grail, CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier — I won't use an expensive night cream again. There's a reason people can't stop talking about CeraVe on TikTok!
It has new packaging just FYI if it looks different when you order it — I just make sure my order is sold by + shipped by Amazon! This is my all time fave, never-be-without night cream, and I always make sure to keep at least one extra jar on hand, because it's sometimes sold out!
Promising review: "I’ve been using the same cream for over seven years. Every other cream would break me out, not moisturize my skin enough, or just make me too oily. I got this because I’ve been breaking out and I’ve been trying to find something to calm my skin down. The first night I used this my skin improved!! Redness/bumps reduced, my skin was soft. I have very sensitive, oily, acne prone skin and this did not irritate my face at all. I wake up and my skin is soooo soft. My skin texture has drastically changed in just a week. My makeup applies so smooth and my pores even look better. My new go-to!" —Melody
Get it from Amazon for $15.38.
15. A bottle of Fanola purple shampoo formulated to neutralize yellow tones and brassiness for platinum locks — all in one to three minutes, and without a visit to the salon.
If you leave it in long enough, it'll even give a lavender tint, if you're into that!
Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes I achieved my desired results! I can't recommend it enough!" —Rachael B.
Get it from Amazon for $16.99.
16. E.l.f. Halo Glow Liquid Filter, which reviewers say is comparable to (or even better than) Charlotte Tilbury's famous Flawless Filter. Apply this as a luminous, blurring base, mix it with your moisturizer or foundation, or dot it over makeup as a natural-looking highlight. It's formulated with hyaluronic acid and squalene for a boost of hydration too!
Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
Promising review: "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend the fraction of the price and just get it you will be happy you did!" —Amazonreview
Get it from Amazon for $14 (available in eight shades).
17. And their Halo Glow Beauty Wand, a buildable liquid highlighter formula that delivers a majorly radiant, lit-from-within finish to your skin without lots of glitter. The cushion-tip applicator is super easy to apply, too!
One reviewer says it's an alternative to the Charlotte Tilbury highlighters!
Promising review: "We saw this highlighter in a makeup tutorial video online and thought we would try it. It was an easy decision to purchase it because the price was relatively low compared to other highlighters. It is worth every penny and more! I’ve seen this shade applied on different skin tones and it looks beautiful on everyone! Just the right shimmer, not glitter. It’s gorgeous!" —Joyinmyheart
Get it from Amazon for $9 (available in three shades). E.l.f. also has reviewer-loved blush and contour shades in the same wand design!
18. Prescription-strength (but not prescription-priced) Differin Retinoid gel, because it's a true classic for a reason. It is designed to promote and "normalize" skin cell turnover, which can help clear existing breakouts, combat inflammation and prevent the actual production of acne in the future.
Promising review: "Has completely transformed my skin. I used to get hormonal acne every single month, I still get it now but far less often and severely. Differin has really made a big difference on my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically one day, my skin looked amazing. It's worth a try for sure!" —Britt
Promising review: "I have literally [had] acne since I was in fourth grade. Often I'd get really deep painful cystic acne which left terrible scars, but other times, I'd get tons of smaller pimples that left their mark long after the pimple was gone. It was nonstop, and I tried nearly everything. I’ve had one blemish appear in the five months since I started Differin, and amazingly, it was gone in a day, and didn’t leave a scar!! FYI, I have sensitive, combination skin that likes to alternate between being brittle dry and baby oil slick." —Angelique
Get it from Amazon for $14.49.
19. NYX Brow Glue, an extreme hold eyebrow gel (up to 16 hours!) to keep your brow hairs in place alllll day long, especially if you like that "laminated" look. Reviewers agree the hold is great, the formula doesn't flake off, and that it also washes off easily!
Promising review: "I would use hair spray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m glad i did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
Get it from Amazon for $8.97 (available in clear, plus four tinted shades).
20. A flat-top oval brush (also TikTok-approved!) that has tightly-packed, but super-soft fibers to seamlessly blend your products, from foundation to concealer, for an airbrushed finish — for under $10.
This one works with liquids, powders, and creams, and is beloved by over 25,000 5-star reviewers.
Promising review: "Best thing I've brought! Worth the money" —Dmike
Promising review: "I would buy this 10 times over! Super soft on my skin yet very efficient at blending foundation. I used one-third of the amount of product as opposed to a traditional foundation brush or even beauty blender. I love this and recommend it very highly!" —Missy Lynn
Get it from Amazon for $9.99 (available in 12 colors).
21. A set of sponge rollers for adding (heat-free!) curls and volume to your hair. Wanting to try some of those vintage hair sets you've seen on TikTok? These are a great way to start.
I have these foam rollers and they're really great! The clips stay in my hair, even while sleeping (not the most comfortable way to sleep, but here we are), and the results lasted for days! If you're new to rollers, I recommend rolling in sections right down your center part (as the reviewer does above), and then curling the sides by section — just make sure you're rolling underneath the hair. And the curls will be tighter than you want when you take them out! Just finger detangle or brush through to achieve that softer, vintage-inspired look.
Promising review: "I've always had bad experiences with foam rollers in the past. I don't know what makes these ones different, but they stay in your hair, don't take long to dry, and give you long-lasting curls! I'm in love with them. I use about 12 at a time to curl my hair, spray a setting lotion, and either let them stay in overnight while I sleep or I sit under my hooded dryer for 10 minutes." —Katrina Holte
Get the set of 36 rollers from Amazon for $9.99 (available in three colors, plus a larger size).
22. Or a heatless curling rod headband you can wrap your hair around when you go to sleep at night to wake up with a bouncy blowout (without the actual price of a professional blowout) — it can also help extend the life of your blowout too!
Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair!
Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but that's nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah
Get it from Amazon for $7.99 (available in three colors).
23. Juno & Co.'s Clean 10 cleansing balm, a non-irritating makeup remover formulated with Japanese pearl barley to help brighten skin as it cleanses. Just scoop out a pea-sized amount (it comes with a lil' spatula!) and massage into your skin — it'll become a luxurious oil and gently dissolve allllll the makeup, SPF, dirt, oil, and more, leaving no residue behind *and* not overly stripping skin of moisture.
Use on its own or pair with Juno & Co's reusable makeup remover pad ($8.99)!
Promising review: "BEST PURCHASE I'VE MADE THIS YEAR! I was just going to take my mascara off with it and I ended up rubbing it all over my face lol! It’s like all the Tiktok reviews etc say…perfect makeup remover. Buy this now and you will throw away what you’ve been using. My face feels so clean." —Michele
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
24. NYX Fat Oil Lip Drip, a lip gloss that also has the hydration of a lip oil, thanks to vegan squalane, as well as raspberry and cloudberry oils. It's fairly new but already seriously beloved by reviewers who appreciate the sheer wash of color, high-impact shine, and non-sticky finish. And if you love Dior's Lip Oil (same), some reviewers say this is better!
I have two shades and have already ordered a third!
Promising review: "The lip oil trend has fully saturated my TikTok feed. So I was anxious to test and compare. I also own the Dior Lip Oil and tbh NYX is giving them a run for their money. This lip oil does its job for a fraction of the price. The formula isn't as thick as the Dior product but, the color options and leak proof packing make up for it. I'd definitely recommend picking this up to try!" —Courtney Calestiini
Get it from Amazon for $8.97 (available in seven shades, plus clear).
25. A satin pillowcase to help maintain hair and skin health even as you sleep, reducing pesky frizz and breakage when compared with regular cotton or other fiber pillowcases — that means longer-lasting blowouts and less damage in the long run. Why spend the money on pricey brands like Slip and Blissy?
This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!
Promising review: "I ordered these pillowcases just to see if they could compete with Blissy. Well, they can. I have washed them three times and they came out great. They seem to protect your hair and skin. So, I’m very happy with them." —EMc
Promising review: "This pillowcase has been an absolute game-changer! It feels incredibly luxurious, and the impact on my hair and skin has been remarkable. Since I've started using these satin pillowcases, I've noticed significantly less hair breakage and fewer tangles. My hair feels smoother and healthier than ever before. But the real magic happens with my skin. When I wake up, my face has no more sleep lines or creases. It's like I've discovered the fountain of youth! I can't believe the positive difference these pillowcases have made in my daily beauty routine. They're a small investment that yields big results. If you want to wake up feeling and looking refreshed, do yourself a favor and grab these satin pillowcases. you won't regret it!" —Ventus
Get a set of two from Amazon for $9.99 (available in standard, queen, kind, and body pillow sizes and 37 colors).
26. CeraVe's Retinol Serum, which lives up to the CeraVe name and uses *encapsulated* retinol to reduce the appearance of scars and pores without flaking or redness. If you haven't gotten into retinoids yet or are worried about irritating your skin, this gentle but effective serum is a great option — and reviewers say they like it better than other more expensive options (like Murad's Retinol Serum, which retails for $92).
And remember, like with any retinol (that actually works) *just do not use it every day.* Start slow and work yourself up if needed, paying attention to your skin.
Promising review: "I absolutely love this stuff! I saw a dermatologist on TikTok who raved about this product and tried it out, and it's been the most amazing stuff! It's helped my face to clear up very quickly removing all of the blemish spots and dark spots around my face. It's been one of the best products I've added to my face routine. This would be great for all ages/stages and for any weather types. It doesn't moisturize much, but that's not it's intention, and there is no scent, so I'd imagine it's great for all skin types and hypoallergenic." —Successful Solo
Promising review: "I bought this for my teenager to use for his acne scars, but he ended up not using it. I ran out of my Murad retinol serum, so I gave this a try. I actually like it better than the Murad! It absorbs quickly, with zero smell or irritation. As with any retinol product, be sure to wear sunscreen when you're going to be outside." —C. Munsterman
Get it from Amazon for $17.75.
27. Essence's Lash Princess mascara, which over *170,000* 5-star reviewers for dramatic length and volume *without* clumps, thanks to the flake- and gob-free formula and cone-shaped brush. Tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara. (And even Diorshow!)
Promising review: "OK. So I’m a mascara snob! This is better than Dior Show, better than Better than Better than Sex. I’ve ordered this repeatedly about 14x and you won’t be dissatisfied, I PROMISE. I use micellar water to remove my makeup on little cotton squares. EASY. Take a chance. $4.99 vs $40 for Dior. You can’t go wrong. ❤️" —john t dowell
Promising review: "I can only praise this mascara! It’s easy to put on, you control how dramatic you want your lashes. No smudge. Very easy to remove and the BEST part is the price!! In my opinion this is better than Better than Sex. Definitely love and will buy again." —Mayra Zambrano
Get it from Amazon for $4.99.
28. Klairs Midnight Blue Calming cream for targeting any irritation you have. It's recommend for use as a spot treatment, especially for acne, and after extractions, laser treatments, sun exposure, and shaving, but reviewers also love it for reducing redness and calming and soothing rosacea.
Promising review: "I've been looking for years for something to get me through bad rosacea flareups — the kind where your eyes swell and your skin gets flaky for days. This is it. So calming, nourishing. No irritating ingredients. Every Klairs product I've used is super gentle. Won't use anything else ever. Believe I've tried everything from Cerave to La Mer. Nothing works better for me." —Bizzybee
Promising review: "I've finished my first jar and it's HG status for me now. I decided on a whim to get this moisturizer and try something new. My skin is combination and has a bit of redness due to overuse of active ingredients on my skin and some rosacea. I put this on at night and bam - when I woke up in the morning, the usual redness that was on my face was gone. I was blown away. I have never had such clear and even-toned skin. This is a keeper. I'm recommending to my friends. I just wish it came in a larger jar." —Amazon Customer
Get it from Amazon for $17.15.
29. Physicians Formula Diamond Dust for a gorgeous shimmer onto your eyelids, cheeks, or anywhere else for a truly ~glowing~ finish — and reviewers say if you're looking for a bit less pigmented version of Fenty Beauty Diamond Bomb (which is $42), this is perfect!
Get a side-by-side look at this next to the Fenty Diamond Bomb highlighter on TikTok — the creator applies one to each cheek for comparison!
Promising review: "I love love love my Physicians Formula Diamond Dust mineral powder! I wish I’d known about this before I spent $42 on a Fenty compact that does MORE than I want with the sparkle; this product gives just the right amount of coverage without having it end up all over my face and on my clothes as well. It’s also pretty if you want to bring attention to your collarbones or shoulders. A perfect amount of shimmer with little effort! Try it!! You can thank me later!!" —camielle parent
Get it from Amazon for $12.48.
30. Carenel Lip Sleeping Masks, which come in a set of three minis (for under $10!) so if you've been looking at the Laneige ones to keep your lips hydrated and supple overnight, you might want to try these. Plus they're sized perfectly for travel.
For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal!
Promising review: "Love this! In my opinion, better than Laniege at a fraction of the price. A bit thicker, which I like. Even though it’s a sleeping mask, I use it throughout the day to keeps my lips moist and soft. Will keep ordering again and again." —Michaela
Get a set of three from Amazon for $9.90 (available in four scent sets).
31. A Briotech spray with the same magical ingredient as the very beloved Tower 28 SOS Daily Rescue Spray: hypochlorous acid. Just spritz it on whenever your skin needs a little de-stressing, and it'll help soothe inflammation, tone down redness, and strengthen your skin's barrier.
BTW, people also love this for helping heal piercings.
Promising review: "It works just like my Tower 28 spray. Smells the same and feels the same. It's more product and saves you money. It also comes with two lids which is perfect for traveling!" —Andrea Benton
Promising review: "Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil glow. So in love!" —BK
Get an 8-ounce bottle from Amazon for $16.99 (available in four sizes and in packs of two and four).
32. A bottle of professional-grade callus-removing gel that can dissolve that pesky, hard dead skin in just a few minutes — for real, don't leave it on for more than that. Then just rinse, sand with a pumice stone or rasp, and enjoy those silky-smooth feet! If you love Baby Foot but hate waiting (or spending $25 bucks a pop), this is a great option.
Promising review: "As many folks have said, have all the things you need (gloves, phone, showerhead, etc.) at hand when you apply this freaking miracle. I have heels like a busted can of biscuits, and I don't have much faith in any product. Any trip to the salon is basically worthless for my calluses. So I soaked my feet and dried them. Applied the gel and waited. Rinsed and started using my rasp. I have NEVER seen so much skin come off. And it just kept coming. I rinsed and put lotion on, then slept in thick socks. My feet are so soft! Game changer." —VR
Get it from Amazon for $14.99 (also available in a two-pack).
33. A rainbow-inspired eyeshadow palette with a whopping 40 matte, shimmer, and metallic shades (cough like the James Charles x Morphe palette cough) to get you inspired to try out stunning eye makeup looks ranging from sultry neutral to bright and fun. And reviewers say it's great for beginners and makeup artists alike.
Promising review: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
Promising review: "Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands and I've been experimenting with colors I've never worn before!!" —Mary Diamond
Get it from Amazon for $9.99.
34. E.l.f. Poreless Putty primer, which is infused with squalene to hydrate, smooth over skin for a seamless finish, and hold onto makeup for all-day staying power. You mayyyy have seen this all over TikTok, and the reviews back up the hype!
Promising review: "I've tried so many, this is a keeper. It’s extremely light. Has a mousse-like texture. Has a light fresh scent. It really preps my skin for foundation. I have dry skin. This looks like skin but NOT flat or dry. Makes foundation look like it should. 👍🏼 Best $5 spent." —J_Kelsea
Promising review: "Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores, but this made everything so smooth and my skin has never looked so healthy. Even after I took my makeup off my skin felt moisturized which is a hard thing to do with my dry skin. I saw the hype all over social media about this primer and I never believed it, but finally decided to take the plunge and test it out and now I'll never go with out it." —Taylor Kessinger
Get it from Amazon for $9.99 (also available in glowy, and acne-fighting formulations).
35. Maybelline Tattoo Studio Pencils because if you're looking for a go-to eyeliner to stock up in neutrals and brights, these glide on with no tugging, with a creamy formula that rivals Urban Decay's eye pencils.
Promising review: "Love this eyeliner and i think its way better than the urban decay one i was using." —itsmedb
Promising review: "You don't need a high-end eyeliner from urban decay or bobbi brown. I have oily lids and this is smudge-proof, lasts all day. I use it to tight-line my eyes and it glides on like silk. This will be my go-to eyeliner from now on :) Thanks Maybelline for saving me money!" —Jenny
Get them from Amazon for $8.98 each (available in 26 colors).
Reviews have been edited for length and/or clarity.