10 Steps To Making A Hated Anti-Mascot Become A Campus Icon For Doing Good

Scamzees took UNC-Chapel Hill's campus by storm. And we're just not sure if he's a brilliant troll, a goddamed idiot, or a regular 'ole horned dorset sheep trying to do some good.

1. Identifying your Anti-Mascot

Identify your Anti-Mascot with the most annoying and bitter Tar Heel hating fan base, making sure he completely encapsulates the whiny, snarky tone one would associate with the little brother who wasn’t invited to play with his significantly cooler big bro.

Bitter much?

2. Vocalize your Anti-Mascot’s vitriol with some light vandalism

3. Win over some frenemies with sassy tweets and self-deprecating humor

4. ….And fuel your haters’ fires even more with unrelenting trash-talk

5. And just when everyone on campus is about to denounce you as Rameses' troll little brother...

…tell them who Scamzees really is

6. Tell everyone what he’s trying to accomplish

7. Tell everyone why his mission is important

8. And tell everyone how they can help make Scamzees' dream a reality

Check out bit.ly/163gMVa to learn how.

9. But don't forget to kidnap some UNC athletes too…you have to keep those Heels on their toes a little longer

Poor PJ

http://www.youtube.com/watch?v=degKiyf6jso&feature=youtu.be

10. Host one final event that allows your local community to witness what they can accomplish together...

Come Get Heisty with me on Thursday, Nov. 14 at bar the Library and recover what’s yours! The RAMsom for your athlete friends? $3 before midnight and $5 after. 18+ gets in before midnight for $5! PLUS, I’ll be giving away tons of surPRIZES to give you plenty of chances to make out with some goods!

We’ll have heist-themed drink specials and our special guests - the Miller Light girls - will be in attendance.

All proceeds will benefit The Monday Life, an awesome nonprofit that helps hospitalized children heal faster and feel better by improving patient environments. I’m stoked to use my Heist RAMsom to help purchase iPads for patient use and build play areas in the North Carolina Children's Hospital.

…the lives they can touch

…and the hope they can inspire

Let your community experience what happens when their love for a cause...

…overcomes any hatred they may feel for a certain young, horned dorset sheep

Please consider donating to The Monday Life at bit.ly/163gMVa.

Keep up with news and content and spread awareness by following @Scamzees on Twitter (you won't regret following his sassy tweets) and liking "Scamzees" on Facebook.

Lastly, if you live near the Chapel Hill, NC area, we invite you to come to The Library (yes, yes that is a bar) on Nov. 14 where we will be celebrating the end of the Heel Heist to benefit The Monday Life.