9. A rep going directly to a client will instantly make them a mortal enemy.
“I’m sure you have made the client very interested, but I still know you’re very expensive, so all you’ve actually done is make my job harder. Now I hate you.”
17. Creatives will, completely sincerely, pitch an idea that needs triple the budget, runs for half the duration of the campaign, and involves a damn blimp.
And it will be up to you to delicately explain to the client the many ways in which it’s a very shitty idea.