Skip To Content

    A Hipster Hostel Might Have Produced The Most Cringeworthy Video Yet

    Culture is dead, ban everything.

    Urban House is a new hotel-cum-hostel project in Copenhagen, and appears to be actively targeting people typically described as hipsters.

    Ahead of their March 2015 launch, they've produced a video advertising themselves.

    View this video on YouTube

    youtube.com

    It starts with this woman throwing a sign at the camera while posing on a bike.

    And voice-over explanations of just who they are talking to.

    There's an explanation of what the "hippest part of Copenhagen" contains.

    PSA: If someone in a hostel tells you labels are for other people, don't leave your stuff near them.

    Then this woman stares pensively out of the window, possibly re-considering her life choices, though it would be unfair to speculate.

    And this man uses his earphones to dig out a rather unpleasant build-up of earwax.

    But the important thing is to remember that this is happening.

    The online response has been fairly negative.

    http://t.co/a1QD5ZBKys someone made this as a real thing and not as a joke

    boner machine@stondmaskinFollow

    http://t.co/a1QD5ZBKys someone made this as a real thing and not as a joke

    10:31 PM - 24 Nov 14ReplyRetweetFavorite

    If people think this is what Copenhagen is all about.. we're fucking screwed. #copenhagen #urbanhouse http://t.co/RQeXgjDMmb

    Victoria@vickeliciousxFollow

    If people think this is what Copenhagen is all about.. we're fucking screwed. #copenhagen #urbanhouse http://t.co/RQeXgjDMmb

    8:37 PM - 24 Nov 14ReplyRetweetFavorite

    Many have expressed a hope that it is fake.

    What is Urban House?: http://t.co/Oi0bXI4Nv8 this had me howling with laughter. i am hoping it was done ironically.

    Steven Grasse@StevenGrasseFollow

    What is Urban House?: http://t.co/Oi0bXI4Nv8 this had me howling with laughter. i am hoping it was done ironically.

    3:11 PM - 23 Nov 14ReplyRetweetFavorite

    But development for the hostel is going ahead, and their advertising tactics appear to be working, for the moment at least.

    500 applications & counting! We are overwhelmed and thankful. Send your last ones in before Friday! #Vesterbro #job

    Urban House@dourbanhouseFollow

    500 applications & counting! We are overwhelmed and thankful. Send your last ones in before Friday! #Vesterbro #job

    12:19 PM - 05 Nov 14ReplyRetweetFavorite

    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form