Urban House is a new hotel-cum-hostel project in Copenhagen, and appears to be actively targeting people typically described as hipsters.
View this photo on Instagram
It is described as "A unique hotel with 950 beds that will change the perception of how people travel and get to know Vestebro, the hippest part of Copenhagen. We are a happy Urban Family who likes to share and are fond of Vesterbro, tattoos, style, beer, food, skateboards."
Ahead of their March 2015 launch, they've produced a video advertising themselves.
View this video on YouTube
It starts with this woman throwing a sign at the camera while posing on a bike.
And voice-over explanations of just who they are talking to.
There's an explanation of what the "hippest part of Copenhagen" contains.
PSA: If someone in a hostel tells you labels are for other people, don't leave your stuff near them.
Then this woman stares pensively out of the window, possibly re-considering her life choices, though it would be unfair to speculate.
And this man uses his earphones to dig out a rather unpleasant build-up of earwax.
But the important thing is to remember that this is happening.
The online response has been fairly negative.
http://t.co/a1QD5ZBKys someone made this as a real thing and not as a joke
boner machine@stondmaskinFollow
http://t.co/a1QD5ZBKys someone made this as a real thing and not as a joke
10:31 PM - 24 Nov 14ReplyRetweetFavorite
If people think this is what Copenhagen is all about.. we're fucking screwed. #copenhagen #urbanhouse http://t.co/RQeXgjDMmb
Victoria@vickeliciousxFollow
If people think this is what Copenhagen is all about.. we're fucking screwed. #copenhagen #urbanhouse http://t.co/RQeXgjDMmb
8:37 PM - 24 Nov 14ReplyRetweetFavorite
Many have expressed a hope that it is fake.
What is Urban House?: http://t.co/Oi0bXI4Nv8 this had me howling with laughter. i am hoping it was done ironically.
Steven Grasse@StevenGrasseFollow
What is Urban House?: http://t.co/Oi0bXI4Nv8 this had me howling with laughter. i am hoping it was done ironically.
3:11 PM - 23 Nov 14ReplyRetweetFavorite
But development for the hostel is going ahead, and their advertising tactics appear to be working, for the moment at least.
500 applications & counting! We are overwhelmed and thankful. Send your last ones in before Friday! #Vesterbro #job
Urban House@dourbanhouseFollow
500 applications & counting! We are overwhelmed and thankful. Send your last ones in before Friday! #Vesterbro #job
12:19 PM - 05 Nov 14ReplyRetweetFavorite
