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The 18 Most Important Beauty Trends Of 2014

Flash tats and Insta-glam.

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1. Fake tattoos went high-fashion.

Kendall Jenner rocked fake tats on Tommy Hilfiger's runway. Meanwhile, Flash Tattoos (a company making jewelry-inspired tattoos) became a mainstream beauty product thanks to distribution by Sephora.

2. Celebs became color chameleons.

It seemed like 2014 was the year of color changes. Celebs who played with color changed it frequently. Green was a particularly popular hue this year.

3. "In-between" hair actually looked good. For once.

For celebs who chopped off their locks, they somehow made growing out pixie cuts look actually... good. 2014 was the year weird-length hair became pretty.


5. 2014 was an important year for talking about black hair.

Getty Images /Frazer Harrison

This year, black women were very vocal about their hair both on-screen and off. Of note: Viola Davis' wig-removal moment on How to Get Away With Murder was particularly epic. Bloggers developed "hair crushes" on Teyonah Parris (above) of Mad Men and Dear White People, and in the period drama Belle, Gugu Mbatha-Raw's character deals with the complications of being a mixed-race woman with natural hair.

7. The reverse manicure (painting color under your nails) was also a nail art trend that took off.

10. Instagram started becoming a beauty incubator.

It makes sense that Instagram — home of the selfie — would be a place the beauty industry would thrive. This year a Kickstarter called NailSnaps got fully funded — it's an app that allows you to transform your Instas into nail wraps. There's also a new beauty line called Glossier, which was basically launched on Instagram (Forbes calls it a "beauty brand for the Instagram generation," and here's a cool Wired piece about how the Glossier Instagram account started and developed). Marc Jacobs Beauty also just launched shoppable links in their Instagrams, which is probably a trend to watch for 2015.


13. 2014 was a particularly good year for discussing "real" beauty: revealing our flaws and natural faces.

Twitter: @lordemusic

Lorde called out a photoshopped pic of herself, posting an untouched version that showed her natural skin tone. And over here on BuzzFeed, one of our writers went makeup-free for a week and the post got over 3 million hits. We also did a video experiment photoshopping normal women; it currently has over 11 million views.


17. Urban Decay launched the Naked Vault — a mega collection of their Naked makeup palettes — and people went INSANE over them.

And also it seems the Naked palettes' cult following became even stronger this year. Urban Decay just announced the launch of a new one ("On the Run") for the holidays, and the beauty blogs are alllll over it.

18. And, in a more recent, wacky development, women have started dyeing their armpit hair.

And posting the results on Instagram, naturally. 2014, you've been very fun and interesting!