1. Be intentional with your innovation intent – Frame the way you want to change the world and make it about the customer.
2. Create a structure for unstructured time –Provide employees with “unstructured” time to explore and tinker.
3. Step in, then step back – Provide tools that give guidance and structure, but let employees decide how best to use and apply them.
4. Measure what’s meaningful – Because “you get what you measure,” select metrics that reinforce your innovation goals.
5. Give “worthless” rewards – Don’t just recognize people through formal awards, but rather promote recognition everyday through informal interactions.
6. Get symbolic – Understand that mission statements, awards, stories of successes and failures, posters in the hallways, catch phrases, and acronyms all shape culture. Create your own symbols that reinforce innovation values.