Lyadova (who didn't want to show her full face in this article to keep some mystery) posted an ad on Craigslist last month seeking a "dating profile manager."
In short: she wanted someone to dedicate seven hours a week to managing her profiles on Tinder and OkCupid as well as set up dates. In return, they'd get $12 an hour.
Lyadova's had luck with online dating in the past, but as a busy professional running her own graphic design shop, it's a big time commitment.
"Everybody says the same thing, that it feels like a full-time job. That’s basically how the idea came to life, from joking that it’s so much work that somebody else might just do that," she told BuzzFeed Canada.
"I thought why not. I’m single, I have nobody to answer to. I think it might be an interesting social experiment."