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This Guy Wants Coca-Cola To Stop Using His Trademarked Hoser Catchphrase

Out for a rip-off, bud.

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Of course you do. It's a classic.

View this video on YouTube

Well your buddy Brendan Richmond is back with what must be the best cease-and-desist notice every created.


It's just as catchy as the original and, yes, it counts as a legal notice.

View this video on YouTube

Richmond first saw the Coke bottles last May and figured his rapping alter ego had something to say.

"I thought, 'I think friggin' buddy’s gotta write a song about this," Richmond told BuzzFeed Canada. And although the video is hilarious, he's serious about fixing the situation.

"The phrase has been around forever, it’s nothing something I created, but I definitely really popularized it,."

Richmond's lawyer, Rob Kittredge, even appears in the video.

"I don’t have a lot of clients for whom this would be an appropriate response, but for him it’s perfect," lawyer Rob Kittredge told BuzzFeed Canada.

"i figure this way we get to have some fun and I get to do something i’ve never done before."

A spokesperson for Coke told BuzzFeed Canada they "are aware of the video and have reached out to Mr. Kittredge to discuss it."

In terms of a settlement, Richmond has a list of demands for Coke.


* a dump truck full of cola bottles dropped on his front lawn

* tickets for the Leafs

* friggin' tickets for the Jays

* all his parking tickets paid

* a new paint job for his truck

* a new pair of skates

* airfare to see his cousin in Saskatoon (he’ll take the bus back, though)

Richmond's not "diehard serious" about those demands, he said, but "I’d like them to also right the situation in regards to using something that’s trademarked."

Good luck, bud.

Lauren Strapagiel is a reporter for BuzzFeed News and is based in Toronto, Canada.

Contact Lauren Strapagiel at

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