I've never had much of a problem with dark circles, so my body very lovingly compensated with puffy under-eyes, which are made very prominent whenever I smile. I feel like the puffiness swallows up my eyes, making them appear even smaller and just...pudgier. That is, until I read about called "Aeygo-Sal" and found out that under-eye fat is actually considered cute in Korean culture, and I instantly embraced the pudge as if I had loved it all along (I'm very easily swayed, OK). The Etude House Cute Eyes Maker seems to be the most popular option (or at least, the most readily available stateside), so I decided to give it a go.
I've been trying to experiment more with my eye makeup and the Cute Eyes Maker helps balance out my normally top-heavy look. The end caps are labeled with "step one" and "step two" but you basically draw a shadow to accentuate the puffy areas and then go over them with highlighter. There's nothing that special about the shadow shade (I think a brown eyeshadow would work just as well, if not better), but I love the pearly highlighter shade! I already like to highlight the inner corners of my eyes, so it makes sense that I'd like highlighting my entire under-eye. It's hard to capture the full effect on my iPhone and I used a relatively light hand when applying, but you could definitely build up the shadow. The only con is that the applicator tips are very fat and rounded and don't let you be precise at all, so pro tip: stay as close as you can to your lower eye line as possible when creating your shadow. Overall, it's a handy product and I've been reaching for it whenever I want to add a little ~extra something~. And now, I do genuinely think my under-eye fat is cute, so yay for a small, body-positive victory! —Sarah Han
You can get it on Amazon for $6.05.