Why it could be him: 1) The clue package showed a 1996 Olympics poster and it might be a nod to Bow Wow's home in Atlanta. The number 13 is shown a lot too, which was the age Bow Wow was when his career began.
2.) There was also $106 and a basketball shown in the clue package, which might be references to 106 & Park, a show he hosted, and Like Mike, a movie he starred in.
3.) There were a ton of "prince" references which actually might refer to Bow Wow's single, "Prince of Darkness."