When Cashmerette blogger Jenny Rushmore shared a picture of a swimsuit she was designing from her "curvy sketchbook", she experienced some all-too-familiar trolling. View this photo on Instagram instagram.com In a comment that has now been deleted, "a guy in his early 20s, who really, REALLY, loves gym selfies" said that her body was disgusting and that she should eat less cake, Rushmore said in a blog post on 29 July. "To be perfectly honest, I wasn’t that surprised or upset: this is the kind of thing that happens every day to women like me," she added. But when Rushmore mentioned the incident in this Instagram post using the hashtag #CakeWithCashmerette, something amazing happened. View this photo on Instagram instagram.com The caption read: "Also: to the random jerk who fat shamed me this morning in a comment and suggest I eat less cake: as you can see from this pic my life is just a sad mess, so I'm glad you've helped steer my dietary choices, cheers! #effyourbeautystandards #CakeWithCashmerette." Women on Instagram responded to Rushmore's picture by posting pictures of themselves proudly eating cake and dessert, also using the hashtag. View this photo on Instagram instagram.com On her blog, Rushmore called it a "lady-cake explosion," adding that "bigger women deserve to eat whatever they’re hungry for just as much as smaller women". Instagram user sarajoliesews said "sorry someone tried to rain on your parade! You are beautiful!" as she shared her support. View this photo on Instagram instagram.com "Body shaming of any type is NEVER EVER ok," Instagram user alysonclair said. View this photo on Instagram instagram.com User ddisciplines added the hashtag #FuckBodyShaming to her post. View this photo on Instagram instagram.com As support continues to pour in, Rushmore is reblogging the pictures on her Instagram account. Jenny Rushmore / Via cashmerette.com In her blog post, Rushmore said the barrage of #CakeWithCashmerette pictures is a "definitive UP YOURS to fat-shaming, body-policing anonymous people out there". View this photo on Instagram instagram.com She added: "What could have been a nasty little dip in my day turned out to be a day full of laughs, joy and cake. Lots, and lots, of cake".BuzzFeed has contacted Jenny Rushmore for comment.