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People Can't Stop Laughing At This Cringeworthy Ad From The Finance Department

"I'm just heading downstairs for my paleo pear and banana bread."

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This is a new ad for the graduate program in the federal Department of Finance. It is three minutes and six seconds long, and you should watch it:

View this video on YouTube

youtube.com

The video – which shows a bunch of employees who are VERY ENTHUSIASTIC about all things finance – came about after the department considered how to make itself an attractive place for bright young graduates.

"Dare I say Finance can be sometimes seen as perhaps a dour place, even though I try to wear bright colours at all times," department secretary Rosemary Huxtable told a Senate estimates committee this week.

All of the people in the video are employees of the department – a mix of the current graduate cohort and staff.

Fairfax Media reported that the video cost $37,000 to make.

In one of the first scenes, a staff member greets her colleagues with: "Hey guys, I'm just heading downstairs for my paleo pear and banana bread. Would you like to join me?"

Department of Finance / Via youtube.com

"No thanks, it's a little fancy for me," replies one extremely relatable woman. "I'm actually off to an Aboriginal and Torres Strait Islander staff network meeting."

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And as it turns out... the line about the paleo pear and banana bread was actually improvised by the woman in the blue shirt.

After she suggested the change, the department thought, what the hell, we're probably not best placed to appeal to young people.

"This graduate with a bit of innovation wanted to change the script, and my understanding is that was allowed," a department staff member said on Tuesday.

The video was collaboratively written by department staff and ad agency Together Creative.

Lane Sainty is a reporter for BuzzFeed News and is based in Sydney, Australia.

Contact Lane Sainty at lane.sainty@buzzfeed.com.

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